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Vol. 16 No. 4 (2025): August: Management Science
DOI:
https://doi.org/10.62398/probisnis.v16i4
Published:
2025-07-28
Articles
Increasing Sales Volume using Social Media Facebook and WhatsApp Features (Case Study on Clothes and Women's Accessories)
Fia Birtha Al Sabet, Ita Yunita
606-611
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Training Models to Improve Human Resources Professionality Rafa Beauty Clinic
Josefa Vanina Winata Taufiq, Purwadhi Purwadhi, Nining Handayani
612-617
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Analysis of Communication and Employee Interaction Gap at the UPTD of Namohalu Esiwa Community Health Center In Public Service
Tipnov Misericordias Harefa, Eliagus Telaumbanua, Fatolosa Hulu, Robin Markus Putra Waruwu
618-622
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Pengaruh Debt to Equity Ratio (DER) dan Earning Per Share (EPS) Terhadap Harga Saham Di PT Bank Rakyat Indonesia Tbk Periode 2014–2023
Suryono Suryono, Yofi Yofi, Harry Triana
623-628
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The Role of Education in Increasing Public Awareness of Dental and Oral Health
Ni Luh Handayani, Dasrun Hidayat, Nining Handayani
629-635
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The effect of Endorsments and Social Media Marketing on Consumer Purchasing Decisions at Anna Online Shop
Mursida Mursida, Budiarti Putri Uleng, Abel Abel, Andi Rembulan, Alfarisih Alfarisih, Nanda Tasya
636-641
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The Application of Marketing Mix in Increasing Sales at the Integrated Training and Skills Development Center (PLKT) BNKP Gunungsitoli
Walina Waruwu, Idarni Harefa, Yupiter Mendrofa, Emanuel Zebua
642-646
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Pengaruh Inflasi, Nilai Tukar Rupiah Dan Nilai Export Terhadap Pertumbuhan Ekonomi Indonesia Tahun 2014-2023
Yogi Ahmad Yani, Muhammad Fauzi, Ahmad Yani
647-652
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The Role of Internal Marketing Strategy on the Quality of Frontline Employee Services in Private Higher Education
Machdi Sukmono, Yudi Limbar Yasik, Melsa Ulfie Wahyudianty, Rina Indrayani
653-657
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Strategi Bisnis Mobil Listrik Merk BYD Untuk meningkatkan Daya Saing Pada Industri Otomotif di Indonesia
Dadi Akhmad Perdana
658-668
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Pengaruh Inovasi Produk, Online Customer Review, dan Influencer Marketing Terhadap Keputusan Pembelian Sunscreen Facetology di E-Commerce Shopee Kota Tangerang
Amelia Wulandarih, Imas Sukaesih, Aisyah Ratnasari
669-677
PDF
The Influence of Liquidity, Profitability and Capital Structure on the Systematic Risk of Companies in the Consumer Goods Industry Sector On the Indonesia Stock Exchange
Fransiska Enalia
678-686
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Entrepreneurship Education dalam Pandangan Theory of Planned Behavior
Andy Pratama Sulistyo, Agatha Liney Simamora
687-696
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Efektivitas Penggunaan Sistem E-Monitoring Pada Pabrik Gresik Gas Co-Generation Plant Di Pt Pupuk Indonesia Utilitas
Septian Prasetio
697-701
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Pengaruh Work – Life Balance dan Stres Kerja terhadap Kinerja Pegawai pada Perumda PAM Tirta Mangkaluku Kota Palopo
Adi Adnyana, Ketut Satriawan, Raba Nataniel, Ishak Runi
702-712
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The Effects of Training and Work Placement on Employee Performance at PT Samator Gas Industri Cilegon Branch
Didi Suhendi, Teddy Aprilliadi, Ahlu Dzikri
713-722
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Building Loyalty in Finance: The Interplay of Brand Image, Communication, Service Quality, and Trust
Lynda Emilia, Alifah Ratnawati
723-732
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Analysis of Segmentation and Targeting Strategies Of 4-Star Hotel Consumers In Jakarta
Raymond Siregar, Novi Cahayani, Wulan Sari, Diandra Vizara Santoso, Wurianisa Purnamisuri
733-739
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Pengaruh Faktor Kelengkapan Produk dan Harga terhadap Keputusan Pembelian Ulang Konsumen pada Toko Irliana Shop Palopo
Suliani Rasyd, Megawati Megawati, Aisya Aisya, Ris Akril Nurimansjah, Muhammad Syukri
740-748
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Pengaruh Gaya Kepemimpinan dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Nusantara Indah Kemilau
Muh Guntur Santoso, Etika Sabariah
749-756
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Pengaruh Brand Ambassador dan Fear of Missing Out (FOMO) terhadap Pembelian Impulsif Produk Neogen di Kalangan Gen Z.
Restu Kartika Amelia, Ety Nurhayaty
757-766
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Analisis Penerapan Knowledge Management pada Kantor Lurah Penggoli Kota Palopo
Zainab Azzahro Syaharuddin, Yunita Napan, Deva Deva, Erwina Erwina, Ris Akril Nurimansjah
767-773
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Analisis Peranan Zakat Produktif terhadap Pengembangan Usaha Mikro Mustahiq di Kabupaten Tulang Bawang Barat
Ratna Himawati, Fani Monada Essa Putri, Andini Julia
774-781
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Analysis Of Customer Review, Price Sensitivity, Dan Product Quality Terhadap Consumer Trust Produk Skincare ‘Skin1004 Madagascar Centella’ Di Marketplace Shopee Kota Tangerang
Siti Nur Anisah, Imas Sukaesih, Wanda Yulia Utami
782-789
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Analysis of Employee Training Needs Based on Performance Evaluation at the Regional Disaster Management Agency of Wonogiri
Intan Pawestri, Sri Wijiastuti, Zandra Dwanita Widodo, Dwinanda Ripta Ramadhan
790-795
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HRM Strategy: A Way To Create Organizational Performance In Achieving Competitive Advantage
Novita Yuliana
796-802
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Impact of Interaction Between Marketing Mix Elements on Retail Product Purchase Choices
Rahma Saiyed, Hanif Hasan, Seno Lamsir, Edy Firmansyah
803-817
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Pengaruh Reward dan Punishment terhadap Kinerja Karyawan PADA PT Matahari Depertement Store City Market Palopo
Olivia Olivia, Dea Gresya, Wayan Yogi Yartawan
818-826
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Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Berrybenkan secara Online pada Konsumen Gen Z
Hanania Arumi, Ety Nurhayaty
827-836
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Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pada Usaha Kerajinan Leha Kere Di Desa Pematang Tatal Serdang Bedagai
Anggita Pangaribuan, Khafi Puddin
837-847
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Pengaruh Likuiditas Terhadap Laba Perusahaan Pada PT Bukit Asam Tbk
Vrisca Octavia, Maura Wulan
848-853
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The Role of Financial Attitudes in the Influence of Financial Literacy on the Financial Behavior of Generation Z
Tyara Dwi Putri, Elfitra Azliyanti, Surya Dharma, Irda Irda
854-860
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The Role of Price Perception and Perceived Risk in Shaping Online Food and Beverage Purchase Decisions
Hana Alfira, Gita Mutiara Annisa Chaerani
861-868
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Penerapan Content Marketing Melalui Platform Digital Untuk Meningkatkan Retensi Pelanggan Pada Barbershop Style Man
Elson Zega, Haryadi Haryadi
869-877
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Pengaruh Beban Kerja Dan Kelelahan Kerja Terhadap Employee Turnover Intention Dengan Supervisory Support Sebagai Variabel Moderasi
Widi Arga Prastiya
878-888
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The Role of HR Management, Innovation, and Entrepreneurial Traits on the Performance of Catfish MSMEs: A Case Study of Ngawi Regency
Helda Jaya Puspita, Titin Andriani Atmojo
889-895
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Pengaruh Work-Life Balance dan Kepuasan Kerja terhadap Kinerja Karyawan Generasi Z di Sektor Jasa Formal: Studi Kasus pada PT. Champ Resto Indonesia, Tbk.
Nurul Azizah Aziz Nurul, Andri Asoka Sidantara Rosadi
896-904
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Peran Bopo Dalam Memoderasi Peningkatan Profitabilitas Bank Syariah di Indonesia
Retno Dewi Hariyani, Alifah Ratnawati
905-915
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Pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Peningkatan Kinerja Pegawai di Kejaksaan Negeri Pematangsiantar
Diana Florenta Butar-Butar, Maretta Siburian, Lupita Sihotang, Mhd. Juhri Saragih
916-925
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Pengaruh Budaya Organisasi Dan Lingkungan Kerja Terhadap Kinerja Pegawai Di Pt. Gratama Finance Cabang Pematangsiantar
Diana Florenta Butar-Butar, Ferawati Zendrato, Pransisco Naibaho
926-936
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Pengaruh Beban Kerja dan Stres Kerja terhadap Kinerja Karyawan Pada PT. Gratama Finance Cabang Kota Pematangsiantar
Diana Florenta Butar-Butar, Anju Bherna D. Nainggolan, Ruth Valentina Br Sembiring, Desmarlyantoni Damanik
937-948
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Peningkatan Minat Bersekolah di SMP IT Buahati Melalui Penguatan Price Value, Word of Mouth dan Brand Image
Amin Zakiwintoro
949-957
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Implementasi Manajemen Strategik pada Puskesmas Berbasis BPJS: Studi Kualitatif di Puskesmas Ogotua
Purwadhi Purwadhi, Yani Restiani Widjaja, Nabila Distiara Rilistyawati, Namira Nita Humaera
958-967
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Analisis Resistensi Pegawai Dalam Penerapan Disiplin Kerja Pada Kantor Kecamatan Mazo Kabupaten Nias Selatan
Wirman Hati Hulu, Sukaaro Waruwu, Meiman Hidayat Waruwu, Eliagus Telaumbanua
968-977
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Pengaruh Green Marketing dan Brand Image Terhadap Keputusan Pembelian dengan Brand Trust Sebagai Variabel Mediasi (Studi Pada Produk AMDK Merek Aqua di Kalangan Mahasiswa FEB Univesitas Mataram)
M. Zulmizan AP, M. Ilhamudin
978-989
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Pengaruh Pengawasan Kepala Sekolah Terhadap Kinerja Guru Di SMK Negeri 3 Gunungsitoli
Feberianto Waruwu, Sukaaro Waruwu, Eliagus Telaumbanua, Robin Markus Putra Waruwu
890-903
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Pengaruh Remote Working Terhadap Employee Engagement dan Produktivitas Pekerja Generasi Z Di Bandung Raya
Viatri Annisa Putri Setiawan, Kiki Sudiana
904-915
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Overconfidence and Stock Market Participation of Potential Retail Investor in Indonesia: A Preliminary Study
Dormauli Justina
916-924
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Phenomenological Study: The Impact of Impulsive Shopping Tendency on Online Shopping Behavior of Students at Indragiri Tembilahan Islamic University
Muchlis Muchlis, Gatot Wijayanto
925-929
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Pengaruh Kualitas Pelayanan dan Citra Destinasi Terhadap Niat Berkunjung Kembali Wisatawan pada Destinasi Wisata Sekolah Alam Rinjani Di Kecamatan Sembalun
Muhammad Fadhil RS, M. Ilhamuddin
930-937
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