Vol. 16 No. 4 (2025): August: Management Science

DOI: https://doi.org/10.62398/probisnis.v16i4

Published: 2025-07-28

Articles

Increasing Sales Volume using Social Media Facebook and WhatsApp Features (Case Study on Clothes and Women's Accessories)

Fia Birtha Al Sabet, Ita Yunita

606-611
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Training Models to Improve Human Resources Professionality Rafa Beauty Clinic

Josefa Vanina Winata Taufiq, Purwadhi Purwadhi, Nining Handayani

612-617
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Analysis of Communication and Employee Interaction Gap at the UPTD of Namohalu Esiwa Community Health Center In Public Service

Tipnov Misericordias Harefa, Eliagus Telaumbanua, Fatolosa Hulu, Robin Markus Putra Waruwu

618-622
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Pengaruh Debt to Equity Ratio (DER) dan Earning Per Share (EPS) Terhadap Harga Saham Di PT Bank Rakyat Indonesia Tbk Periode 2014–2023

Suryono Suryono, Yofi Yofi, Harry Triana

623-628
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The Role of Education in Increasing Public Awareness of Dental and Oral Health

Ni Luh Handayani, Dasrun Hidayat, Nining Handayani

629-635
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The effect of Endorsments and Social Media Marketing on Consumer Purchasing Decisions at Anna Online Shop

Mursida Mursida, Budiarti Putri Uleng, Abel Abel, Andi Rembulan, Alfarisih Alfarisih, Nanda Tasya

636-641
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The Application of Marketing Mix in Increasing Sales at the Integrated Training and Skills Development Center (PLKT) BNKP Gunungsitoli

Walina Waruwu, Idarni Harefa, Yupiter Mendrofa, Emanuel Zebua

642-646
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Pengaruh Inflasi, Nilai Tukar Rupiah Dan Nilai Export Terhadap Pertumbuhan Ekonomi Indonesia Tahun 2014-2023

Yogi Ahmad Yani, Muhammad Fauzi, Ahmad Yani

647-652
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The Role of Internal Marketing Strategy on the Quality of Frontline Employee Services in Private Higher Education

Machdi Sukmono, Yudi Limbar Yasik, Melsa Ulfie Wahyudianty, Rina Indrayani

653-657
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Strategi Bisnis Mobil Listrik Merk BYD Untuk meningkatkan Daya Saing Pada Industri Otomotif di Indonesia

Dadi Akhmad Perdana

658-668
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Pengaruh Inovasi Produk, Online Customer Review, dan Influencer Marketing Terhadap Keputusan Pembelian Sunscreen Facetology di E-Commerce Shopee Kota Tangerang

Amelia Wulandarih, Imas Sukaesih, Aisyah Ratnasari

669-677
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The Influence of Liquidity, Profitability and Capital Structure on the Systematic Risk of Companies in the Consumer Goods Industry Sector On the Indonesia Stock Exchange

Fransiska Enalia

678-686
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Entrepreneurship Education dalam Pandangan Theory of Planned Behavior

Andy Pratama Sulistyo, Agatha Liney Simamora

687-696
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Efektivitas Penggunaan Sistem E-Monitoring Pada Pabrik Gresik Gas Co-Generation Plant Di Pt Pupuk Indonesia Utilitas

Septian Prasetio

697-701
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Pengaruh Work – Life Balance dan Stres Kerja terhadap Kinerja Pegawai pada Perumda PAM Tirta Mangkaluku Kota Palopo

Adi Adnyana, Ketut Satriawan, Raba Nataniel, Ishak Runi

702-712
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The Effects of Training and Work Placement on Employee Performance at PT Samator Gas Industri Cilegon Branch

Didi Suhendi, Teddy Aprilliadi, Ahlu Dzikri

713-722
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Building Loyalty in Finance: The Interplay of Brand Image, Communication, Service Quality, and Trust

Lynda Emilia, Alifah Ratnawati

723-732
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Analysis of Segmentation and Targeting Strategies Of 4-Star Hotel Consumers In Jakarta

Raymond Siregar, Novi Cahayani, Wulan Sari, Diandra Vizara Santoso, Wurianisa Purnamisuri

733-739
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Pengaruh Faktor Kelengkapan Produk dan Harga terhadap Keputusan Pembelian Ulang Konsumen pada Toko Irliana Shop Palopo

Suliani Rasyd, Megawati Megawati, Aisya Aisya, Ris Akril Nurimansjah, Muhammad Syukri

740-748
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Pengaruh Gaya Kepemimpinan dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Nusantara Indah Kemilau

Muh Guntur Santoso, Etika Sabariah

749-756
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Pengaruh Brand Ambassador dan Fear of Missing Out (FOMO) terhadap Pembelian Impulsif Produk Neogen di Kalangan Gen Z.

Restu Kartika Amelia, Ety Nurhayaty

757-766
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Analisis Penerapan Knowledge Management pada Kantor Lurah Penggoli Kota Palopo

Zainab Azzahro Syaharuddin, Yunita Napan, Deva Deva, Erwina Erwina, Ris Akril Nurimansjah

767-773
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Analisis Peranan Zakat Produktif terhadap Pengembangan Usaha Mikro Mustahiq di Kabupaten Tulang Bawang Barat

Ratna Himawati, Fani Monada Essa Putri, Andini Julia

774-781
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Analysis Of Customer Review, Price Sensitivity, Dan Product Quality Terhadap Consumer Trust Produk Skincare ‘Skin1004 Madagascar Centella’ Di Marketplace Shopee Kota Tangerang

Siti Nur Anisah, Imas Sukaesih, Wanda Yulia Utami

782-789
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Analysis of Employee Training Needs Based on Performance Evaluation at the Regional Disaster Management Agency of Wonogiri

Intan Pawestri, Sri Wijiastuti, Zandra Dwanita Widodo, Dwinanda Ripta Ramadhan

790-795
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HRM Strategy: A Way To Create Organizational Performance In Achieving Competitive Advantage

Novita Yuliana

796-802
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Impact of Interaction Between Marketing Mix Elements on Retail Product Purchase Choices

Rahma Saiyed, Hanif Hasan, Seno Lamsir, Edy Firmansyah

803-817
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Pengaruh Reward dan Punishment terhadap Kinerja Karyawan PADA PT Matahari Depertement Store City Market Palopo

Olivia Olivia, Dea Gresya, Wayan Yogi Yartawan

818-826
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Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Berrybenkan secara Online pada Konsumen Gen Z

Hanania Arumi, Ety Nurhayaty

827-836
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Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pada Usaha Kerajinan Leha Kere Di Desa Pematang Tatal Serdang Bedagai

Anggita Pangaribuan, Khafi Puddin

837-847
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Pengaruh Likuiditas Terhadap Laba Perusahaan Pada PT Bukit Asam Tbk

Vrisca Octavia, Maura Wulan

848-853
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The Role of Financial Attitudes in the Influence of Financial Literacy on the Financial Behavior of Generation Z

Tyara Dwi Putri, Elfitra Azliyanti, Surya Dharma, Irda Irda

854-860
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The Role of Price Perception and Perceived Risk in Shaping Online Food and Beverage Purchase Decisions

Hana Alfira, Gita Mutiara Annisa Chaerani

861-868
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Penerapan Content Marketing Melalui Platform Digital Untuk Meningkatkan Retensi Pelanggan Pada Barbershop Style Man

Elson Zega, Haryadi Haryadi

869-877
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Pengaruh Beban Kerja Dan Kelelahan Kerja Terhadap Employee Turnover Intention Dengan Supervisory Support Sebagai Variabel Moderasi

Widi Arga Prastiya

878-888
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The Role of HR Management, Innovation, and Entrepreneurial Traits on the Performance of Catfish MSMEs: A Case Study of Ngawi Regency

Helda Jaya Puspita, Titin Andriani Atmojo

889-895
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Pengaruh Work-Life Balance dan Kepuasan Kerja terhadap Kinerja Karyawan Generasi Z di Sektor Jasa Formal: Studi Kasus pada PT. Champ Resto Indonesia, Tbk.

Nurul Azizah Aziz Nurul, Andri Asoka Sidantara Rosadi

896-904
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Peran Bopo Dalam Memoderasi Peningkatan Profitabilitas Bank Syariah di Indonesia

Retno Dewi Hariyani, Alifah Ratnawati

905-915
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Pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Peningkatan Kinerja Pegawai di Kejaksaan Negeri Pematangsiantar

Diana Florenta Butar-Butar, Maretta Siburian, Lupita Sihotang, Mhd. Juhri Saragih

916-925
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Pengaruh Budaya Organisasi Dan Lingkungan Kerja Terhadap Kinerja Pegawai Di Pt. Gratama Finance Cabang Pematangsiantar

Diana Florenta Butar-Butar, Ferawati Zendrato, Pransisco Naibaho

926-936
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Pengaruh Beban Kerja dan Stres Kerja terhadap Kinerja Karyawan Pada PT. Gratama Finance Cabang Kota Pematangsiantar

Diana Florenta Butar-Butar, Anju Bherna D. Nainggolan, Ruth Valentina Br Sembiring, Desmarlyantoni Damanik

937-948
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Peningkatan Minat Bersekolah di SMP IT Buahati Melalui Penguatan Price Value, Word of Mouth dan Brand Image

Amin Zakiwintoro

949-957
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Implementasi Manajemen Strategik pada Puskesmas Berbasis BPJS: Studi Kualitatif di Puskesmas Ogotua

Purwadhi Purwadhi, Yani Restiani Widjaja, Nabila Distiara Rilistyawati, Namira Nita Humaera

958-967
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Analisis Resistensi Pegawai Dalam Penerapan Disiplin Kerja Pada Kantor Kecamatan Mazo Kabupaten Nias Selatan

Wirman Hati Hulu, Sukaaro Waruwu, Meiman Hidayat Waruwu, Eliagus Telaumbanua

968-977
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Pengaruh Green Marketing dan Brand Image Terhadap Keputusan Pembelian dengan Brand Trust Sebagai Variabel Mediasi (Studi Pada Produk AMDK Merek Aqua di Kalangan Mahasiswa FEB Univesitas Mataram)

M. Zulmizan AP, M. Ilhamudin

978-989
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Pengaruh Pengawasan Kepala Sekolah Terhadap Kinerja Guru Di SMK Negeri 3 Gunungsitoli

Feberianto Waruwu, Sukaaro Waruwu, Eliagus Telaumbanua, Robin Markus Putra Waruwu

890-903
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Pengaruh Remote Working Terhadap Employee Engagement dan Produktivitas Pekerja Generasi Z Di Bandung Raya

Viatri Annisa Putri Setiawan, Kiki Sudiana

904-915
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Overconfidence and Stock Market Participation of Potential Retail Investor in Indonesia: A Preliminary Study

Dormauli Justina

916-924
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Phenomenological Study: The Impact of Impulsive Shopping Tendency on Online Shopping Behavior of Students at Indragiri Tembilahan Islamic University

Muchlis Muchlis, Gatot Wijayanto

925-929
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Pengaruh Kualitas Pelayanan dan Citra Destinasi Terhadap Niat Berkunjung Kembali Wisatawan pada Destinasi Wisata Sekolah Alam Rinjani Di Kecamatan Sembalun

Muhammad Fadhil RS, M. Ilhamuddin

930-937
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