Prosedur Operasional Analisis SWOT dalam Menetapkan Arah Kebijakan Prioritas Perusahaan
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Abstract
This conceptual study examines how SWOT analysis can determine corporate strategic priorities through systematic connections between strengths, weaknesses, opportunities, and threats. A qualitative literature review method was employed, designed to collect, identify, and analyze relevant scholarly sources systematically. Findings indicate that priority determination requires four sequential steps: factor identification with verification and weighting, connection of internal to external factors, selection of highest synergy pairs, and translation into action plans. Strength opportunity pairs produce aggressive priorities. Weakness opportunity pairs produce remedial priorities. Strength threat pairs produce defensive priorities. Weakness threat pairs produce survival priorities. Weighting and urgency assessment prevent equal treatment of unequal factors. Periodic reanalysis maintains relevance amid environmental change. SWOT serves as exploration tool rather than justification tool when organizational culture supports intellectual honesty. Theoretical implications include enriching strategic management literature with operational procedures. Practical implications require managers to allocate sufficient time for cross factor connection processes
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How to Cite
Mardikaningsih, R., Irsyadiyyah, A. R., Arianti, A. I., & Darmawan, D. (2026). Prosedur Operasional Analisis SWOT dalam Menetapkan Arah Kebijakan Prioritas Perusahaan. ProBisnis : Jurnal Manajemen, 17(2), 1196–1206. Retrieved from https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/1525
References
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Ali, R., & Darmawan, D. (2023). Big Data Management Optimization for Managerial Decision Making and Business Strategy. Journal of Social Science Studies, 3(2), 139-144.
Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. 6(1), 55–73. https://doi.org/10.5038/2640-6489.6.1.1148
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Cadena, J., & Jean, S. (2019). Qualitative research: interactions and experiences. 22(3), 292–293. https://doi.org/10.29375/01237047.3746
Chakrabarty, B. (2024). SWOT Analysis In Modern Business: A Qualitative Study. IOSR Journal of Business and Management, 26(11), 01–04. https://doi.org/10.9790/487x-2611120104
da Silva, B. D. S., & Darmawan, D. (2023). Integration of Management Information Systems (MIS) in Strategic Decision Making to Improve Organization Performance. Journal of Social Science Studies, 3(2), 347-352.
Darmawan, D. (2013). Prinsip Prinsip Perilaku Organisasi. Pena Semesta - PT. Jepe Press Media Utama, Surabaya.
Darmawan, D. (2024). Application of Situational Leadership in Decision Making in Dynamic Organizations. Journal of Social Science Studies, 4(1), 499-504.
Darmawan, D. (2024). Distribution of Six Major Factors Enhancing Organizational Effectiveness. Journal of Distribution Science, 22(4), 47-58.
Farag, M. I. H., & Farag, M. I. H. (2025). The Role of SWOT Analysis in Enhancing Business Growth and Long-Term Management Sustainability. Management Science Advances., 2(1), 304–329. https://doi.org/10.31181/msa21202528
Gailly, B. (2018). Build a Shared Strategic Vision of Innovation. 3–55. https://doi.org/10.1007/978-3-319-77191-5_2
Gani, A., & Darmawan, D. (2022). Ethics and Accountability in Artificial Intelligence-Based Managerial Decision Making. Journal of Social Science Studies, 2(1), 147-152.
Gardi, B., & Darmawan, D. (2022). The Role of Manager Behavior in the Utilization of Accounting Information for Corporate Strategic Decision Making. Journal of Social Science Studies, 2(1), 111-118.
Ghaleb, B. D. S. (2024). The Importance of Using SWOT Analysis in Business Success. International Journal of Asian Business and Management, 3(4), 557–564. https://doi.org/10.55927/ijabm.v3i4.10857
Halizah, S. N., Mardikaningsih, R., & da Cruz, C. (2024). Strengthening Moral Values and Legal Compliance in Corporate Managerial Decision-Making Practices. Journal of Social Science Studies, 4(2), 65-72.
Hariani, M. (2022). Determination of a marketing strategy to develop shrimp crackers MSMEs using the SWOT method. International Journal of Service Science, Management, Engineering, and Technology, 1(3), 24-30.
Hariani, M., & Mardikaningsih, R. (2021). Implementation of Value-Based Management in Multinational Organizations Facing Cultural Differences. Journal of Social Science Studies, 1(1), 67-72.
Hariani, M., & Putra, A. R. (2024). Psychological Capital as Strategic Capital to Improve Job Performance. Bulletin of Science, Technology and Society, 3(2), 38-43.
Kampira, A. (2021). A Brief Introduction to Thematic Analysis. https://doi.org/10.13140/rg.2.2.25899.57128
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Kazanskaia, A. N. (2025b). Developing Strategic Goals in Strategic Planning: Frameworks, Prioritization, and Alignment. https://doi.org/10.64357/neya-gjnps-strplnstbstgd-06
Khairi, M., & Darmawan, D. (2022). Developing HR Capabilities in Data Analysis for More Effective Decision Making in Organizations. Journal of Social Science Studies, 2(1), 223-228.
Khasanah, H., S. Arum, & D. Darmawan. (2010). Pengantar Manajemen Bisnis, Spektrum Nusa Press, Jakarta.
King, T. E., Freyn, S. L., & Morrison, J. (2023). SWOT analysis problems and solutions: Practitioners’ feedback into the ongoing academic debate. Journal of Intelligence Studies in Business, 13(1), 30–42. https://doi.org/10.37380/jisib.v13i1.989
Mardikaningsih, R., & Darmawan, D. (2022). Ethical principles in business decision making: Implications for corporate sustainability and relationships with external stakeholders. Journal of Social Science Studies, 2(2), 131-138.
Mardikaningsih, R., & Darmawan, D. (2025). Utilization of Big Data Analytics to Improve Corporate Environmental Performance in Managerial and Organizational Dimensions. Bulletin of Science, Technology and Society, 4(3), 1-12.
Mardikaningsih, R., Halizah, S. N., Nuraini, R., Darmawan, D., & Hardyansah, R. (2024). Manajemen Risiko Pada Penerapan Manajemen Rantai Pasokan Global: Kajian Terhadap Pendekatan Strategis Untuk Mengidentifikasi, Mengevaluasi, dan Mengelola Risiko. Yos Soedarso Economic Journal (YEJ), 6(2), 1-15.
Panagiotou, G. (2003). Bringing SWOT into Focus. Business Strategy Review, 14(2), 8–10. https://doi.org/10.1111/1467-8616.00253
Power, A., & Katz, B. (2016). Threats and opportunities. 135–176. https://doi.org/10.51952/9781447327554.ch005
Punnen, A. P. (2023). The origins of SWOT analysis. Long Range Planning, 56(3), 102304–102304. https://doi.org/10.1016/j.lrp.2023.102304
Putra, A. R., Mardikaningsih, R., & Darmawan, D. (2021). Organisational Social Capital and Team Collaboration as Supports for Total Quality Management, Studi Ilmu Sosial Indonesia, 1(1), 129-146.
Saputra, D. E., Darmawan, D., & Negara, D. S. (2024). Directors’ and Commissioners’ Liability in Corporate Insolvency: A Comparative Jurisprudential Study. International Journal of Service Science, Management, Engineering, and Technology, 5(3), 29-38.
Souli, M., Badreddine, A., & Romdhane, T. B. (2017). A New Model to Implement a SWOT Fuzzy ANP. 446–452. https://doi.org/10.1007/978-3-319-60042-0_49
Taherdoost, H., & Madanchian, M. (2021). Determination of Business Strategies Using SWOT Analysis; Planning and Managing the Organizational Resources to Enhance Growth and Profitability. 3(1). https://doi.org/10.30564/MMPP.V3I1.2748
Zhang, G. (2023). The Role Played by Applied Decision Analysis in the Field of the Strategic Management Process. 2(1), 20–23. https://doi.org/10.54097/jid.v2i1.5227
Ali, R., & Darmawan, D. (2023). Big Data Management Optimization for Managerial Decision Making and Business Strategy. Journal of Social Science Studies, 3(2), 139-144.
Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. 6(1), 55–73. https://doi.org/10.5038/2640-6489.6.1.1148
Bergmann, B. H., & Silva, M. M. (2023). Swot matrix applied to strategic diagnosis. E-Tech, 16(1). https://doi.org/10.18624/etech.v16i1.1293
Cadena, J., & Jean, S. (2019). Qualitative research: interactions and experiences. 22(3), 292–293. https://doi.org/10.29375/01237047.3746
Chakrabarty, B. (2024). SWOT Analysis In Modern Business: A Qualitative Study. IOSR Journal of Business and Management, 26(11), 01–04. https://doi.org/10.9790/487x-2611120104
da Silva, B. D. S., & Darmawan, D. (2023). Integration of Management Information Systems (MIS) in Strategic Decision Making to Improve Organization Performance. Journal of Social Science Studies, 3(2), 347-352.
Darmawan, D. (2013). Prinsip Prinsip Perilaku Organisasi. Pena Semesta - PT. Jepe Press Media Utama, Surabaya.
Darmawan, D. (2024). Application of Situational Leadership in Decision Making in Dynamic Organizations. Journal of Social Science Studies, 4(1), 499-504.
Darmawan, D. (2024). Distribution of Six Major Factors Enhancing Organizational Effectiveness. Journal of Distribution Science, 22(4), 47-58.
Farag, M. I. H., & Farag, M. I. H. (2025). The Role of SWOT Analysis in Enhancing Business Growth and Long-Term Management Sustainability. Management Science Advances., 2(1), 304–329. https://doi.org/10.31181/msa21202528
Gailly, B. (2018). Build a Shared Strategic Vision of Innovation. 3–55. https://doi.org/10.1007/978-3-319-77191-5_2
Gani, A., & Darmawan, D. (2022). Ethics and Accountability in Artificial Intelligence-Based Managerial Decision Making. Journal of Social Science Studies, 2(1), 147-152.
Gardi, B., & Darmawan, D. (2022). The Role of Manager Behavior in the Utilization of Accounting Information for Corporate Strategic Decision Making. Journal of Social Science Studies, 2(1), 111-118.
Ghaleb, B. D. S. (2024). The Importance of Using SWOT Analysis in Business Success. International Journal of Asian Business and Management, 3(4), 557–564. https://doi.org/10.55927/ijabm.v3i4.10857
Halizah, S. N., Mardikaningsih, R., & da Cruz, C. (2024). Strengthening Moral Values and Legal Compliance in Corporate Managerial Decision-Making Practices. Journal of Social Science Studies, 4(2), 65-72.
Hariani, M. (2022). Determination of a marketing strategy to develop shrimp crackers MSMEs using the SWOT method. International Journal of Service Science, Management, Engineering, and Technology, 1(3), 24-30.
Hariani, M., & Mardikaningsih, R. (2021). Implementation of Value-Based Management in Multinational Organizations Facing Cultural Differences. Journal of Social Science Studies, 1(1), 67-72.
Hariani, M., & Putra, A. R. (2024). Psychological Capital as Strategic Capital to Improve Job Performance. Bulletin of Science, Technology and Society, 3(2), 38-43.
Kampira, A. (2021). A Brief Introduction to Thematic Analysis. https://doi.org/10.13140/rg.2.2.25899.57128
Kazanskaia, A. N. (2025a). Conducting a SWOT Analysis for Strategic Planning: Integrating Internal and External Perspectives. https://doi.org/10.64357/neya-gjnps-strplnstbstgd-04
Kazanskaia, A. N. (2025b). Developing Strategic Goals in Strategic Planning: Frameworks, Prioritization, and Alignment. https://doi.org/10.64357/neya-gjnps-strplnstbstgd-06
Khairi, M., & Darmawan, D. (2022). Developing HR Capabilities in Data Analysis for More Effective Decision Making in Organizations. Journal of Social Science Studies, 2(1), 223-228.
Khasanah, H., S. Arum, & D. Darmawan. (2010). Pengantar Manajemen Bisnis, Spektrum Nusa Press, Jakarta.
King, T. E., Freyn, S. L., & Morrison, J. (2023). SWOT analysis problems and solutions: Practitioners’ feedback into the ongoing academic debate. Journal of Intelligence Studies in Business, 13(1), 30–42. https://doi.org/10.37380/jisib.v13i1.989
Mardikaningsih, R., & Darmawan, D. (2022). Ethical principles in business decision making: Implications for corporate sustainability and relationships with external stakeholders. Journal of Social Science Studies, 2(2), 131-138.
Mardikaningsih, R., & Darmawan, D. (2025). Utilization of Big Data Analytics to Improve Corporate Environmental Performance in Managerial and Organizational Dimensions. Bulletin of Science, Technology and Society, 4(3), 1-12.
Mardikaningsih, R., Halizah, S. N., Nuraini, R., Darmawan, D., & Hardyansah, R. (2024). Manajemen Risiko Pada Penerapan Manajemen Rantai Pasokan Global: Kajian Terhadap Pendekatan Strategis Untuk Mengidentifikasi, Mengevaluasi, dan Mengelola Risiko. Yos Soedarso Economic Journal (YEJ), 6(2), 1-15.
Panagiotou, G. (2003). Bringing SWOT into Focus. Business Strategy Review, 14(2), 8–10. https://doi.org/10.1111/1467-8616.00253
Power, A., & Katz, B. (2016). Threats and opportunities. 135–176. https://doi.org/10.51952/9781447327554.ch005
Punnen, A. P. (2023). The origins of SWOT analysis. Long Range Planning, 56(3), 102304–102304. https://doi.org/10.1016/j.lrp.2023.102304
Putra, A. R., Mardikaningsih, R., & Darmawan, D. (2021). Organisational Social Capital and Team Collaboration as Supports for Total Quality Management, Studi Ilmu Sosial Indonesia, 1(1), 129-146.
Saputra, D. E., Darmawan, D., & Negara, D. S. (2024). Directors’ and Commissioners’ Liability in Corporate Insolvency: A Comparative Jurisprudential Study. International Journal of Service Science, Management, Engineering, and Technology, 5(3), 29-38.
Souli, M., Badreddine, A., & Romdhane, T. B. (2017). A New Model to Implement a SWOT Fuzzy ANP. 446–452. https://doi.org/10.1007/978-3-319-60042-0_49
Taherdoost, H., & Madanchian, M. (2021). Determination of Business Strategies Using SWOT Analysis; Planning and Managing the Organizational Resources to Enhance Growth and Profitability. 3(1). https://doi.org/10.30564/MMPP.V3I1.2748
Zhang, G. (2023). The Role Played by Applied Decision Analysis in the Field of the Strategic Management Process. 2(1), 20–23. https://doi.org/10.54097/jid.v2i1.5227