Swot analysis of thrifting business on tik-tok social media reviewed from islamic business perspective (case study on tik-tok account @kacestore)
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Abstract
- Tiktok Shop social media is an online shopping platform that prioritizes user convenience, however, in practice there are some unscrupulous used clothing sellers on tik-tok who have unclear implementation, such as about the quality of the clothes sold and the original form of the clothes they sell.This study investigates the implementation of SWOT in the used goods business on Tiktok social media with an Islamic business approach. Tiktok Shop has become the main platform for online shopping with an emphasis on user convenience, but it also faces challenges related to the lack of clarity in the sale of used clothing, such as the quality and origin of products that are often imported and potentially harmful to health. The purpose of this study is to evaluate the strengths, weaknesses, opportunities, and threats in buying and selling practices on the Tiktok kacestore account, using qualitative research methods through field research. The sample consisted of 100 participants who were followers of the account, selected using a stratified random sampling technique. The results of questionnaire and interview analysis show that the kacestore business actors have successfully applied the principles of buying and selling in accordance with Islamic business values, reflecting the traits of Rosulullah SAW such as siddiq, amanah, tabligh, and fathonah in their operational practices. The conclusion of this study illustrates that the implementation of SWOT in the second-hand goods business in Tiktok can be an effective foundation for developing sustainable and ethical business strategies, and have applied the characteristics of Rosulullah SAW consisting of siddiq, amanah, tabligh, fathonah.
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How to Cite
Nurhayati, N., Rosilawati, W., Selvina, M., & Riski, Y. (2024). Swot analysis of thrifting business on tik-tok social media reviewed from islamic business perspective (case study on tik-tok account @kacestore). ProBisnis : Jurnal Manajemen, 15(3), 324–330. Retrieved from http://ejournal.joninstitute.org/index.php/ProBisnis/article/view/578
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Taufiqah Julia Wardani, Bambang, and Iman Waskito. 2022. “Pengaruh Fee Audit, Audit Tenure, Dan Rotasi Audit Terhadap Kualitas Audit (Studi Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Tahun 2018-2020).” Jurnal Riset Mahasiswa Akuntansi 2(1):112–24. doi: 10.29303/risma.v2i1.189.
Tenure, Pengaruh Audit, Rotasi Audit, and Fee Audit. 2023. “Audit Tenure,.” 5(1):370–84.
Vidhiyanty, Putri Maghfirah, Set Asmapane, and Ibnu Abni Lahaya. 2022. “Volume . 19 Issue 1 ( 2022 ) Pages 196-201 AKUNTABEL : Jurnal Akuntansi Dan Keuangan ISSN : 0216-7743 ( Print ) 2528-1135 ( Online ) Pengaruh Audit Tenure , Ukuran Perusahaan , Ukuran Kap Dan Rotasi Kap Terhadap Kualitas Audit Effect of Audit Tenure , Company Size , Hood Size and Hood Rotation on Audit Quality.” 1(1):196–201. doi: 10.29264/jakt.v19i1.10292.
Yulistia Devi and Naurah Nazhifah Arramadanii, Liya Ermawati. 2020. “Pengaruh Kualitas Audit Dan Komite Audit Terhadap Pelaporan Keuangan Perusahaan Yang Terdaftar Di Jakarta Islamic Index (JII).” Jurnal Akuntansi & Keuangan 11(1).