The Influence of Store Atmosphere, Price and Product Quality on Purchasing Decisions at PT Modular Kuliner Indonesia Jakarta
##plugins.themes.bootstrap3.article.main##
Abstract
This study examines the impact of store atmosphere, price, and product quality on consumer purchasing decisions on Hot Side Story products from PT Modular Kuliner Indonesia. By using a quantitative approach with multiple linear regression analysis, t-test, F test, and determination test using SPSS version 26 calculation tools and sig 0.05, it was found that the three variables produced a positive impact and reached significance for consumer purchasing decisions. Based on the results of the F test, the variables of price, product quality, and store atmosphere together (simultaneously) have a positive effect and have significance on consumer purchasing decisions. The findings of the determination test indicate that factors of product quality, pricing, and store atmosphere can all have an impact on 68.3% of variations in consumer purchasing decisions, and the remaining 31.7% are explained by external variables other than those carried out by researchers. This study provides three factors that drive consumer purchasing decisions on Hot Side Story products from PT Modular Kuliner Indonesia. So, the company still needs to continue to evaluate the store atmosphere, competitive prices, and improve product quality to encourage consumer purchasing decisions.
##plugins.themes.bootstrap3.article.details##
Aditya, G., Hesti, R., Kusmanto, & Rubiyati. (2019). Jurnal Bingkai Ekonomi. Jurnal Bingkai Ekonomi, 7, 1–15. http://www.itbsemarang.ac.id/sijies/index.php/jbe33 e-Mail: jbe@itbsemarang.ac.id%0APengaruh
Agustina Rennie, Hinggo Tachta Hichmaed, & Zaki Hammam. (2023). Pengaruh Brand Ambassador, E-WOM, dan Brand Trust Terhadap Keputusan Pembelian Produk Erigo. Jurnal Ilmiah Mahasiswa Merdeka EMBA, 2(1), 1–11.
Astuti, R., Ardila, I., Rahman Lubis, R., Ekonomi dan Bisnis, F., & Muhammadiyah Sumatera Utara Jl Kapten Muktar Basri No, U. (2021). Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Merek Converse The Effect of Promotion and Product Quality on the Purchase Decision of Converse Brand Shoes (Vol. 2, Issue 2).
Badan Pusat Statistik. (2023). PRODUK DOMESTIK BRUTO INDONESIA TRIWULANAN QUARTERLY GROSS DOMESTIC PRODUCT OF INDONESIA.
Elliyana, E. dkk. (2022). Dasar-dasar Pemasaran ELA ELLIYANA LIDIANA TRI SIWI AGUSTINA YENI SEDYONINGSIH HABIBIE KADIR ABDUROHIM BAYU IMANUDDIN E. ELIA ARDYAN YULIANI LILI MARLINAH H. MOHDARI H. GAZALI FEBRISI DWITA SISWATI RACHMAN NIA KURNIATI BACHTIAR Penerbit: AHLIMEDIA PRESS (Vol. 1). www.ahlimediapress.com
GPR. (2023). Kontribusi Industri Makanan dan Minuman Tembus 37,77 Persen. https://www.kominfo.go.id/content/detail/48088/siap-tampil-di-hm-2023-industri-mamin-akan-pamerkan-teknologi-industri-40/0/artikel_gpr
Harjadi, D., & Arraniri, I. (2021). Experiental Marketing & Kualitas Produk dalam Kepuasan.
Hertina, D., & Wulandari, D. (2022). Pengaruh harga, kualitas produk dan brand image terhadap keputusan pembelian. Jurnal Ilmiah Akuntansi Dan Keuangan, 4. https://journal.ikopin.ac.id/index.php/fairvalue
Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan.pdf.
Janah, D., Muslihudin, M., Nurhuda, A., & Nurdiyanto, N. (2023). the Influence of Product Quality, Price, and Store Atmosphere on Consumer Purchasing Decisions. Jurnal Ekonomi LLDIKTI Wilayah 1 (JUKET), 3(2), 68–78. https://doi.org/10.54076/juket.v3i2.402
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2019). Principles of Marketing. Pearson. https://books.google.co.id/books?id=neksEAAAQBAJ
Krisna, I. P. G. H., Suartina, I. W., & Abiyoga, N. L. A. (2022). Pengaruh Store Atmosphere, Kualitas Produk,dan Harga Terhadap Keputusan PembelianPada Art ShopSurya Silver. Jurnal Managemen, Kewirausahaan Dan Pariwisata, 2(2), 593–599.
Kurniawan, P., Ali Jufri, Santika Gumilang, & Tedi Kustandi. (2022). Purchase Decision: the Role of Store Atmosphere and Product Quality. Dinasti International Journal of Management Science, 3(6), 1096–1105. https://doi.org/10.31933/dijms.v3i6.1309
Mendur, M. E. M., Tawas, H. N., & Arie, F. V. (2021). Pengaruh Persepsi Harga, Kualitas Produk Dan Atmosfer Toko Terhadap Keputusan Pembelian Pada Toko Immanuel Sonder. Jurnal Emba, 9(3), 1084. https://ejournal.unsrat.ac.id/index.php/emba/article/view/35296/33013
Rihayana, I., Salain, P., Rismawan, P., & Antari, N. (2021). THE INFLUENCE OF BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE DECISION. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(06), 342–350. https://doi.org/10.35409/IJBMER.2021.3345
Widiana S, I. P., Ramli S, & Asia, N. (2023). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pakaian Pada Toko Planet Kids Di Kabupaten Mamuju. SEIKO : Journal of Management & Business, 6(2), 326–333.
Yuliacipta, A., Dwi Warsitasari, W., Syariah, M. B., Ekonomi, F., Islam, B., Islam, U., Sayyid, N., & Tulungagung, A. R. (2023). Pengaruh Lokasi, Kualitas Produk, Dan Store Atmosphere Terhadap Minat Beli Konsumen Ruang Luang Coffee Trenggalek. 4(2).