Study of Product Quality, Customer Experience and Perception of Price Accuracy in Increasing Repurchase Interest in Scarlett Products in West Kalimantan
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Abstract
This research was conducted with the intention of determining the influence of product quality, customer experience and perceived price suitability on repurchase interest in Scarlett skin care products. The sampling technique in this research used a purposive sampling technique which was chosen because the researcher used his own judgment in selecting members of the population who were deemed able to provide information. The number of samples used in this research was 148 respondents. The results of the research were collected through questionnaires which were processed and analyzed using multiple regression analysis. The data quality test in this research is the validity test, reliability test using Cronbach Alpha. To test the classical assumption, use the normality test and multicollinearity test. To test the hypothesis, use multiple linear regression, t test, goodness of fit test (f test) and coefficient of determination (R2 test ) . The results of this research show that product quality, customer experience and perceived price suitability have a positive and significant effect on repurchase interest in Scarlett skin care products.
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How to Cite
Irmayanti, D., & Kristianto, A. H. (2024). Study of Product Quality, Customer Experience and Perception of Price Accuracy in Increasing Repurchase Interest in Scarlett Products in West Kalimantan. ProBisnis : Jurnal Manajemen, 15(3), 364–372. Retrieved from http://ejournal.joninstitute.org/index.php/ProBisnis/article/view/563
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Creswell, J. W. (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (3rd ed.). SAGE Publications.
Darma, Y. (2020). The Influence of Price Perceptions, Product Quality, and Customer Satisfaction on Repurchase Intention. Journal of Business Management and Entrepreneurship .
Faujiah, R., Fitriadi, BW, & Barlian, B. (2023). The Effect Of Price Perception, Location And Facility Perceptions On Purchasing Decisions (Survey On Consumers Of Mitra Mart Minimarkets). Journal of Indonesian Management .
Francis, C., & Rakhman, A. (2023). THE INFLUENCE OF PRODUCT QUALITY AND PRICE PERCEPTION ON THE REPURCHASE OF AQUA IN JAKARTA MEDIATED BY BRAND IMAGE THE INFLUENCE OF PRODUCT QUALITY AND PRICE PERCEPTION ON THE REPURCHASE OF AQUA IN JAKARTA MEDIATED BY BRAND IMAGE. Journal of International Conference Proceedings (JICP) .
Ghozali. (2013a). Multivariate Analysis Application with the IBN SPSS 21 Update PLS Regression Program. Semarang: University Publishing Agency in Ponegoro.
Ghozali, I. (2013b). Multivariate Analysis Application with the IBM SPSS 21 Update PLS Regression Program. Diponegoro University .
Ghozali, I. (2018). Multivariate Analysis Applications with the IBM SPSS 25 Program (9th ed). Diponegoro University .
Hair, Black, Babin, & Anderson. (2018). Multivariate Data Analysis .
Hussein Umar. (2008). Research methods for theses and business theses .
Ika Indah Trisnawati, Halil, MIH (2022). THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CONSUMER LOYALTY OF UD COFFEE WANGI KOPIDI. Javanica , 1 , 42.
Imam Ghozali. (2016). SPSS 23 Multivariate Analysis Application .
Lumintang, G., & Rotinsulu Jopie J. (2015). ANALYSIS OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION AT HOLLAND BAKERY BOULEVARD MANADO. EMBA Journal .
Made Mahendrayanti. (2021). THE EFFECT OF PRICE PERCEPTION, PRODUCT QUALITY, AND SERVICE QUALITY ON REPURCHASE INTENTION. American Journal of Humanities and Social Sciences Research .
Nilsson, J., & Wall, O. (2017). Online customer experience, satisfaction and repurchase intention for online clothing retailing .
Nurhidayati, & Yuliantari, K. (2018). Analysis of the Influence of Customer Satisfaction on Customer Loyalty at Fish Streat Tebet Branch. Journal of Management , 75 .
Pamenang, W., & Soesanto, H. (2016). ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, CUSTOMER SATISFACTION AND WORDS OF MOUTH ON CONSUMER REPURCHASE INTEREST (Case Study of Catfish Crackers Products from UKM Minasari Cikaria Pati, Central Java). Business Journal .
Peter, & Olson. (2023). Customer satisfaction as an intervening variable in the relationship between product quality and repurchase intention . September . https://doi.org/10.26460/ed
Phong, LT, Nga, TH, Hanh, NT, & Minh, N. Van. (2020). Relationship between brand association and customer loyalty: The case of online retail industry. Management Science Letters , 10 (7). https://doi.org/10.5267/j.msl.2019.12.012
Putu Agus Setiawan, & Rastini, NM (2021). The Effect of Product Quality, Service Quality, and Store Atmosphere on Customer Satisfaction and Its Impact on Repurchase Intention. American Journal of Humanities and Social Sciences Research .
Safitri, K. (2017). Analysis of the influence of customer experience and consumer satisfaction on repurchase interest at Storia Caffe MMXVL. Journal of Applied Management and Business .
Sayuti, MH, 1, & , Citra Kusuma Dewi, SE., M. (2015). ANALYSIS OF THE INFLUENCE OF CUSTOMER EXPERIENCE ON CONSUMER REPURCHASE INTEREST AT NOM NOM EATERY CAFE BANDUNG. Journal of Management , 2 , 9.
Sofia, A. Az. (2022). Analysis of the Influence of Brand Loyalty and Brand Preference on Smartphone Repurchase Intentions in Generation Z. DSpace. Indonesian Islamic University , 8.5.2017 , 2003–2005.
Sri Dwi Ari Ambarwati. (2023). THE INFLUENCE OF PRICE, PRODUCT QUALITY, AND PROMOTION ON REPURCHASE INTEREST WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE ON MAYBELLINE PRODUCTS. International Journal of Economics, Business and Accounting Research .
Sugiyanto, & Maryanto, E. (2021). The Influence of Product Quality, Brand Image and Word of Mouth on Repurchase Intentions Through Consumer Satisfaction among Esa Unggul Students who Use iPhones. Journal of Public Administration, Government and Politics .
Teddy, C.R. (2018). Analysis of the Influence of Brand Equity, Consumer Satisfaction, Brand Resonance, on Repurchase Interest in Apple Products . 1–26.
Wijarnoko, MA, Pramana, E., & Santoso, J. (2023). Factors That Influence Repurchase Intention: A Systematic Literature Review .