Analysis of Factors that Influence Interest in Buying Counterfeit Products among West Kalimantan Students through Social Cognitive Theory
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Abstract
This research aims to determine the influence of self-efficacy on interest in buying counterfeit products, outcome expectancy on interest in buying counterfeit products , social influence on interest in buying counterfeit products. The method used is quantitative with a survey approach. In this study, the population was students from West Kalimantan with a sample of 200 respondents. The data analysis method uses SEM. The results of this study indicate that self-efficacy has a positive but not significant effect on interest in purchasing counterfeit products . Meanwhile, outcome expectancy and social influence have a positive and significant effect on interest in purchasing counterfeit products. In conclusion, outcome expectancy and social influence influence students' buying interest in counterfeit products. In this case, students believe that counterfeit products can provide the same benefits as genuine products. Meanwhile, high self-efficacy or confidence in one's ability to buy counterfeit products tends to show great interest in purchasing counterfeit products . However, the influence of positive self-efficacy on intention to purchase counterfeit products is not always significant, indicating that other factors may be more dominant in influencing purchasing decisions such as perceived usefulness, price and quality of the product purchased
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How to Cite
Sujani, D., & Hari Kristianto, A. (2024). Analysis of Factors that Influence Interest in Buying Counterfeit Products among West Kalimantan Students through Social Cognitive Theory. ProBisnis : Jurnal Manajemen, 15(3), 356–363. Retrieved from http://ejournal.joninstitute.org/index.php/ProBisnis/article/view/560
References
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Gangga Anuraga, Artanti Indrasetianingsih, MA (2021). Basic Statistical Hypothesis Testing Training Using R Software. Budimas Journal , 03 (02), 327–334.
Hair, JFH, Black, WC, Babin, BJ, Anderson, RE, Black, WC, & Anderson, RE (2018). Multivariate Data Analysis.
Hair, J.F.J. et al. (2010). Multivariate Data Analysis. Prentice Hall, International, Inc.
Heylighen, F. (1992). A cognitive-systemic reconstruction of Maslow's theory of self-actualization . 37 , 39–57.
Hsu, M., Ju, T.L., Yen, C., & Chang, C. (2007). Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations $. International Journal of Human-Computer Studies , 65 , 153–169. https://doi.org/10.1016/j.ijhcs.2006.09.003
Janna, N.M. (2021). The concept of validity and reliability testing using SPSS. 2021-01-21 , 1–12. https://doi.org/https://doi.org/10.31219/osf.io/v9j52
Kartika Prasetyaningtyas, ESI (2015). Self-Esteem and Intention to Purchase Fashion Products . 4 (4), 180–185.
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Luc, PT (2020). Outcome Expectations and Social Entrepreneurial Intention: Integration of Planned Behavior and Social Cognitive Career Theory *. Journal of Asian Finance, Economics and Business , 7 (6), 399–407. https://doi.org/10.13106/jafeb.2020.vol7.no6.399
Moh. Toriqul Chaer. (2016). Moh. Toriqul Chaer, Self Efficacy and Education. AL Murabbi Journal , 3 , 106–122.
Nancy R. Lee, P. K. (2015). Social Marketing: Changing Behaviors for Good .
Nasira, W.E. (2022). Factors that Influence Purchase Interest and Their Impact on Actual Purchases of Counterfeit Products (Study of Students at the Faculty of Business and Economics, Islamic University of Indonesia). Indonesian Journal of Economics, Business, Accounting, and Management , 01 (01), 32–50.
Nico Rifanto Halim, DAI (2019). The influence of product quality, price and competition on purchasing interest. Journal of Management and Business Research (JRMB) UNIAT Faculty of Economics Vol.4, No.3, October 2019: 415 - 424 P-ISSN 2527–7502 E-ISSN 2581-2165 , 4 (3), 415–424.
Noor, M., Azila, N., Aman, B.D., & Li, L. (2019). The Influences of moral judgment, social influence and attitude on non-deceptive behavior. Revista de Ciencias Humanas y Sociales , 23 , 1–18.
Paananen, M., Aro, T., Viholainen, H., Koponen, T., Tolvanen, A., Westerholm, J., & Aro, M. (2019). Self-regulatory efficacy and sources of efficacy in elementary school pupils: Self-regulatory experiences in a population sample and pupils with attention and executive function difficulties. Learning and Individual Differences , 70 (January), 53–61. https://doi.org/10.1016/j.lindif.2019.01.003
Pangestu, R. (2017). The influence of price perception, perceived usefulness, ethical self-efficacy on online piracy, and perceived value on interest in buying music on digital applications .
Pokhrel, P., Little, M.A., Fagan, P., Muranaka, N., & Herzog, T.A. (2014). Addictive Behaviors Electronic cigarette use outcome expectations among college students. Addictive Behaviors , 39 (6), 1062–1065. https://doi.org/10.1016/j.addbeh.2014.02.014
Rustika, M. (2012). Self-Efficacy: A Review of Albert Bandura's Theory . 20 (1), 18–25.
Samaddar, S., Chatterjee, R., Misra, B., & Tatano, H. (2014). International Journal of Disaster Risk Reduction Outcome-expectancy and self-efficacy : Reasons or results of flood preparedness intention? International Journal of Disaster Risk Reduction , 8 , 91–99. https://doi.org/10.1016/j.ijdrr.2014.02.002
Sari, SP (2020). The Relationship between Purchase Interest and Consumer Purchase Decisions . 8 (1), 147–155.
Satria Putra Utama, RKS, & M, AS (2019). Counterfeit cosmetic products: purchase intention based on the influence of social factors and personal factors. Scientific Journal of Asian Business and Economics , 15 , 1–9. https://doi.org/10.32812/jibeka.v15i2.377
Syahrudin, H. (2013). Analysis of Changes in Consumptive Behavior among Migrant Students (Case Study of Economics Education Students at FKIP Untan) . 1–8.
Uspessy, H.T. (2018). Study of Abraham Maslow's Hierarchy of Needs on Fulfilling the Needs of the Elderly at the White Cross Nursing Home, Salatiga .
William Stanza loyalist. (2018). The Influence of Counterfeit Proneness on Counterfeit Purchase Intention for Counterfeit Clothing in Surabaya . 7 (1), 1533–1547.
Yanuardianto, E. (2019). Albert Bandura's Social Cognitive Theory. Auladuna Journal , 01 (02), 94–111.
Yusup, F., Studi, P., Biology, T., Islam, U., & Antasari, N. (2018). Validity and Reliability Test of Quantitative Research Instruments. Tarbiyah Journal: Educational Scientific Journal , 7 (1), 17–23.
Zagoto, L. (2019). Self-Efficacy in the Process . 2 , 386–391.
Asnawi, A. (2015). The Influence of Social and Personal Factors on Consumer Attitudes and Intention to Buy Fake Fashion Goods. Journal of Administrative Sciences , 84 .
Bandura, A. (1989). Human Agency in Social Cognitive Theory . 1175–1184.
Basri, M., & Kuswanti, H. (2019). Factors that Influence the Consumptive Behavior of PPAPK FKIP Economics Education Students, Tanjungpura University, Pontianak . 1–10.
Collado, S., & Evans, G. W. (2019). Outcome expectancy : A key factor to understand childhood exposure to nature and children's pro-environmental behavior. Journal of Environmental Psychology , 61 (March 2018), 30–36. https://doi.org/10.1016/j.jenvp.2018.12.001
Deborah, Y. (2017). Buying and hating counterfeit goods .
Febri Nurhandayani. (2021). The Influence Of Self-Efficacy And Instagram Content On Interest In Accessing The Kemdikbud's Home Learning Portal Febri Nurhandayani. Journal of ICT in Education , 8 (1).
Gangga Anuraga, Artanti Indrasetianingsih, MA (2021). Basic Statistical Hypothesis Testing Training Using R Software. Budimas Journal , 03 (02), 327–334.
Hair, JFH, Black, WC, Babin, BJ, Anderson, RE, Black, WC, & Anderson, RE (2018). Multivariate Data Analysis.
Hair, J.F.J. et al. (2010). Multivariate Data Analysis. Prentice Hall, International, Inc.
Heylighen, F. (1992). A cognitive-systemic reconstruction of Maslow's theory of self-actualization . 37 , 39–57.
Hsu, M., Ju, T.L., Yen, C., & Chang, C. (2007). Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations $. International Journal of Human-Computer Studies , 65 , 153–169. https://doi.org/10.1016/j.ijhcs.2006.09.003
Janna, N.M. (2021). The concept of validity and reliability testing using SPSS. 2021-01-21 , 1–12. https://doi.org/https://doi.org/10.31219/osf.io/v9j52
Kartika Prasetyaningtyas, ESI (2015). Self-Esteem and Intention to Purchase Fashion Products . 4 (4), 180–185.
Khairunnisa, A. (2023). The Influence of Digital Marketing, Prices and Customer Expectations on Interest in Buying Make Over Products at the Palembang Icon Store . Tridinanti University, Palembang.
Luc, PT (2020). Outcome Expectations and Social Entrepreneurial Intention: Integration of Planned Behavior and Social Cognitive Career Theory *. Journal of Asian Finance, Economics and Business , 7 (6), 399–407. https://doi.org/10.13106/jafeb.2020.vol7.no6.399
Moh. Toriqul Chaer. (2016). Moh. Toriqul Chaer, Self Efficacy and Education. AL Murabbi Journal , 3 , 106–122.
Nancy R. Lee, P. K. (2015). Social Marketing: Changing Behaviors for Good .
Nasira, W.E. (2022). Factors that Influence Purchase Interest and Their Impact on Actual Purchases of Counterfeit Products (Study of Students at the Faculty of Business and Economics, Islamic University of Indonesia). Indonesian Journal of Economics, Business, Accounting, and Management , 01 (01), 32–50.
Nico Rifanto Halim, DAI (2019). The influence of product quality, price and competition on purchasing interest. Journal of Management and Business Research (JRMB) UNIAT Faculty of Economics Vol.4, No.3, October 2019: 415 - 424 P-ISSN 2527–7502 E-ISSN 2581-2165 , 4 (3), 415–424.
Noor, M., Azila, N., Aman, B.D., & Li, L. (2019). The Influences of moral judgment, social influence and attitude on non-deceptive behavior. Revista de Ciencias Humanas y Sociales , 23 , 1–18.
Paananen, M., Aro, T., Viholainen, H., Koponen, T., Tolvanen, A., Westerholm, J., & Aro, M. (2019). Self-regulatory efficacy and sources of efficacy in elementary school pupils: Self-regulatory experiences in a population sample and pupils with attention and executive function difficulties. Learning and Individual Differences , 70 (January), 53–61. https://doi.org/10.1016/j.lindif.2019.01.003
Pangestu, R. (2017). The influence of price perception, perceived usefulness, ethical self-efficacy on online piracy, and perceived value on interest in buying music on digital applications .
Pokhrel, P., Little, M.A., Fagan, P., Muranaka, N., & Herzog, T.A. (2014). Addictive Behaviors Electronic cigarette use outcome expectations among college students. Addictive Behaviors , 39 (6), 1062–1065. https://doi.org/10.1016/j.addbeh.2014.02.014
Rustika, M. (2012). Self-Efficacy: A Review of Albert Bandura's Theory . 20 (1), 18–25.
Samaddar, S., Chatterjee, R., Misra, B., & Tatano, H. (2014). International Journal of Disaster Risk Reduction Outcome-expectancy and self-efficacy : Reasons or results of flood preparedness intention? International Journal of Disaster Risk Reduction , 8 , 91–99. https://doi.org/10.1016/j.ijdrr.2014.02.002
Sari, SP (2020). The Relationship between Purchase Interest and Consumer Purchase Decisions . 8 (1), 147–155.
Satria Putra Utama, RKS, & M, AS (2019). Counterfeit cosmetic products: purchase intention based on the influence of social factors and personal factors. Scientific Journal of Asian Business and Economics , 15 , 1–9. https://doi.org/10.32812/jibeka.v15i2.377
Syahrudin, H. (2013). Analysis of Changes in Consumptive Behavior among Migrant Students (Case Study of Economics Education Students at FKIP Untan) . 1–8.
Uspessy, H.T. (2018). Study of Abraham Maslow's Hierarchy of Needs on Fulfilling the Needs of the Elderly at the White Cross Nursing Home, Salatiga .
William Stanza loyalist. (2018). The Influence of Counterfeit Proneness on Counterfeit Purchase Intention for Counterfeit Clothing in Surabaya . 7 (1), 1533–1547.
Yanuardianto, E. (2019). Albert Bandura's Social Cognitive Theory. Auladuna Journal , 01 (02), 94–111.
Yusup, F., Studi, P., Biology, T., Islam, U., & Antasari, N. (2018). Validity and Reliability Test of Quantitative Research Instruments. Tarbiyah Journal: Educational Scientific Journal , 7 (1), 17–23.
Zagoto, L. (2019). Self-Efficacy in the Process . 2 , 386–391.