The influence of the digital literacy program on msmes as an effort for business resilience in improving the national economy
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Abstract
This research aims to explore the importance of digital literacy for society, especially MSMEs, to encourage a national business resilience program to enhance the national economy concerned by the COVID-19 pandemic. The method used in this research is qualitative research which utilizes official literature sources. The outcomes of this research found that in the digital economy era, consumer caution in choosing goods and services has increased, especially in line with the impact of the COVID-19 pandemic which limits direct consumer activities. It reduces consumer confidence in the products and services offered by Micro, Small, and Medium Enterprises (MSMEs). To overcome this challenge, MSMEs need to improve the quality of their products and increase the types of services offered to consumers, such as product delivery services via online media. Additionally, improvements in service standards, including product cleanliness and effective online communication, are also required to rebuild consumer trust. With improved product and service quality, it is hoped that consumer satisfaction will increase, which in turn will support the recovery and growth of MSME businesses in the future.
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How to Cite
Shakira, V. (2024). The influence of the digital literacy program on msmes as an effort for business resilience in improving the national economy. ProBisnis : Jurnal Manajemen, 15(2), 85–90. Retrieved from http://ejournal.joninstitute.org/index.php/ProBisnis/article/view/470
References
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Kabeer, S., & Sharma, M. (2020). Role of digital literacy in improving business resilience among women-led MSMEs: Evidence from India. International Journal of Gender and Entrepreneurship, 12(4), 427-446.
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Naimah, R. J., Wardhana, M. W., Haryanto, R., & Pebrianto, A. (2020). Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM. Jurnal IMPACT: Implementation and Action, 2(2), 39. https://doi.org/10.31961/impact.v2i2.844
Nguyen, H. T. T., & Nguyen, N. P. (2020). Digital literacy and business resilience: A study of Vietnamese MSMEs. Journal of Economics, Management, and Trade, 26(1), 1–12.
Oktavianus, D., & Nugroho, A. (2018). The impact of digital literacy on the performance of MSMEs in Jakarta. Journal of Business and Management, 20(3), 78–89.
Pratama, A. S., & Prasetyo, H. (2019). Digital literacy and innovation adoption in Indonesian MSMEs. International Journal of Business and Management, 14(8), 14–24.
Ramadhan, A., & Lestari, R. (2017). Digital literacy and e-commerce adoption among MSMEs in Surabaya. Journal of Information Systems and Small Business, 1(2), 32–41.
Sari, M. M., & Wardhana, M. W. (2018). The influence of digital literacy on MSMEs’ competitiveness: A study of Yogyakarta. Journal of Small Business Strategy, 28(2), 89–100.
Setiawan, A., & Naimah, R. J. (2019). Digital literacy and MSMEs’ business resilience: A study of Batam, Indonesia. Journal of Management and Business Administration, 21(3), 89–100.
Sharma, S., & Rai, A. (2019). Digital literacy and business resilience: A study of MSMEs in Nepal. International Journal of Entrepreneurship, 23(2), 134-146.
Singh, A., & Kumar, V. (2019). Role of digital literacy in promoting MSMEs: A study of Indian context. International Journal of Management, Technology, and Social Sciences, 5(2), 40-54.
Sipayung, R. S. G. S. (2024, February 11). “Dinamika Pertumbuhan Ekonomi Indonesia 2023 dan Proyeksi Tantangan 2024.” Sekretariat Kabinet Republik Indonesia. https://setkab.go.id/dinamika-pertumbuhan-ekonomi-indonesia-2023-dan-proyeksi-tantangan-2024/
Sumarni, Y. (2020). Pandemi Covid-19: Tantangan Ekonomi dan Bisnis. Al-Intaj : Jurnal Ekonomi Dan Perbankan Syariah, 6(2), 46. https://doi.org/10.29300/aij.v6i2.3358
Surbakti, S., & Manurung, R. (2018). The impact of digital literacy on MSMEs’ productivity: Evidence from Medan, Indonesia. Journal of Economics and Policy, 11(1), 12–25.
Ayodya, R. W. (2020). UMKM 4.0. Elex Media Komputindo.
Choudhary, A., & Sharma, R. (2019). Digital literacy among MSME entrepreneurs: a study of Jaipur city. International Journal of Research in Economics & Social Sciences, 9(6), 292–230.
Databoks. (2023, October 13). “Usaha Mikro Tetap Merajai UMKM, Berapa Jumlahnya?". Databoks.Katadata.Co.Id. https://databoks.katadata.co.id/datapublish/2023/10/13/usaha-mikro-tetap-merajai-umkm-berapa-jumlahnya
Gartner, Inc. (2020, July 13). “Gartner says worldwide IT spending to decline 8% in 2020 due to impact of COVID-19.” Gatner. https://www.gartner.com/en/newsroom/press-releases/2020-07-13-gartner-says-worldwide-it-spending-to-decline-7-point-3-percent-in-2020
Jaelani, A. (2018). The impact of digital literacy on business resilience: Evidence from Indonesian MSMEs. International Journal of Management and Humanities, 3(4), 27–38.
Kabeer, S., & Sharma, M. (2020). Role of digital literacy in improving business resilience among women-led MSMEs: Evidence from India. International Journal of Gender and Entrepreneurship, 12(4), 427-446.
Kemenko Perekonomian. (2023). “Dorong UMKM Naik Kelas dan Go Export, Pemerintah Siapkan Ekosistem Pembiayaan yang Terintegrasi.” KEMENTERIAN KOORDINATOR BIDANG PEREKONOMIAN REPUBLIK INDONESIA SIARAN PERS HM.4.6/303/SET.M.EKON.3/08/2023. https://ekon.go.id/publikasi/detail/5318/dorong-umkm-naik-kelas-dan-go-export-pemerintahsiapkan-ekosistem-pembiayaan-yangterintegrasi#:~:text=Jakarta%2C%2024%20Agustus%202023&text=Sektor%20UMKM%20me mberikan%20kontribusi%20terhadap,97%25%20dari%20total%20tenaga%20kerja.
Kemenparekraf. (2023). “Siaran Pers: Menparekraf: UMKM Kembali Jadi Pahlawan Ekonomi di Tahun 2023.” Kementerian Pariwisata Dan Ekonomi Kreatif. https://kemenparekraf.go.id/berita/siaran-pers-menparekraf-umkm-kembali-jadi-pahlawan-ekonomi-di-tahun-2023
Khan, M. S., & Raza, S. A. (2019). Digital literacy and financial inclusion: Evidence from Pakistani MSMEs. Journal of Asian Finance, Economics and Business, 6(2), 267-276.
Komala, F., & Naimah, R. J. (2019). Enhancing business resilience through digital literacy: Evidence from MSMEs in Bandung. Journal of Entrepreneurship Education, 22(1), 1–10.
Lee, H., & Kim, J. (2017). The role of digital literacy in fostering business resilience: Evidence from South Korean MSMEs. Journal of Business Research, 76, 165-173.
Mckinsey & Company. (2020). “Accelerating digital transformation in MSMEs: A playbook for policymakers during COVID-19.” Mckinsey & Company. https://www.mckinsey.com/business-functions/mckinsey-digital/ourinsights/accelerating-digital-transformation-in-msmes-a-playbook-for-policymakers-during-covid-19
Naimah, R. J., Wardhana, M. W., Haryanto, R., & Pebrianto, A. (2020). Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM. Jurnal IMPACT: Implementation and Action, 2(2), 39. https://doi.org/10.31961/impact.v2i2.844
Nguyen, H. T. T., & Nguyen, N. P. (2020). Digital literacy and business resilience: A study of Vietnamese MSMEs. Journal of Economics, Management, and Trade, 26(1), 1–12.
Oktavianus, D., & Nugroho, A. (2018). The impact of digital literacy on the performance of MSMEs in Jakarta. Journal of Business and Management, 20(3), 78–89.
Pratama, A. S., & Prasetyo, H. (2019). Digital literacy and innovation adoption in Indonesian MSMEs. International Journal of Business and Management, 14(8), 14–24.
Ramadhan, A., & Lestari, R. (2017). Digital literacy and e-commerce adoption among MSMEs in Surabaya. Journal of Information Systems and Small Business, 1(2), 32–41.
Sari, M. M., & Wardhana, M. W. (2018). The influence of digital literacy on MSMEs’ competitiveness: A study of Yogyakarta. Journal of Small Business Strategy, 28(2), 89–100.
Setiawan, A., & Naimah, R. J. (2019). Digital literacy and MSMEs’ business resilience: A study of Batam, Indonesia. Journal of Management and Business Administration, 21(3), 89–100.
Sharma, S., & Rai, A. (2019). Digital literacy and business resilience: A study of MSMEs in Nepal. International Journal of Entrepreneurship, 23(2), 134-146.
Singh, A., & Kumar, V. (2019). Role of digital literacy in promoting MSMEs: A study of Indian context. International Journal of Management, Technology, and Social Sciences, 5(2), 40-54.
Sipayung, R. S. G. S. (2024, February 11). “Dinamika Pertumbuhan Ekonomi Indonesia 2023 dan Proyeksi Tantangan 2024.” Sekretariat Kabinet Republik Indonesia. https://setkab.go.id/dinamika-pertumbuhan-ekonomi-indonesia-2023-dan-proyeksi-tantangan-2024/
Sumarni, Y. (2020). Pandemi Covid-19: Tantangan Ekonomi dan Bisnis. Al-Intaj : Jurnal Ekonomi Dan Perbankan Syariah, 6(2), 46. https://doi.org/10.29300/aij.v6i2.3358
Surbakti, S., & Manurung, R. (2018). The impact of digital literacy on MSMEs’ productivity: Evidence from Medan, Indonesia. Journal of Economics and Policy, 11(1), 12–25.