ProBisnis : Jurnal Manajemen

The Effect of Live Streaming Sales and Store Atmosphere Digital on Generation Z Impulsive Buying Decisions in TikTok Shop (A Case Study in Kelurahan Abianbase)

I Gusti Ngurah Bayu Segara — 2026-08-06

This study aims to determine the partial and simultaneous effects of live streaming sales and store atmosphere digital on impulsive buying decisions among Generation Z at TikTok Shop. Conducted in Kelurahan Abianbase, this quantitative research utilized a purposive sampling method, gathering primary data from 130 respondents through structured questionnaires. The data were analyzed using multiple linear regression. The results demonstrated that live streaming sales exerted a positive and significant effect on impulsive buying. Similarly, store atmosphere digital had a positive and significant impact. Simultaneously, both variables significantly enhanced impulsive buying decisions. Strategic recommendations include standardizing real-time information delivery during live sessions and establishing a uniform visual design for digital stores.

Analisis Dampak Kehadiran Pasar Ritel Modern terhadap Pendapatan dan Keberlangsungan Usaha Pedagang di Pasar Tradisional Dompu

Nur Kamariah — 2026-08-06

This study aims to analyze the impact of the presence of modern retail markets on the income and business sustainability of traders at the Dompu Traditional Market. The presence of modern retail such as minimarkets and supermarkets has changed the consumption patterns of the community, which has the potential to affect the economic conditions of traditional market traders. This study uses a quantitative approach with a survey method. The research population comprises all traders at the Dompu Traditional Market, totaling 673 people, with a sample of 88 respondents determined using the Slovin formula. Data were obtained through the distribution of questionnaires and analyzed using simple linear regression with the assistance of IBM SPSS Statistics 21. Before the analysis was conducted, the data were tested for validity, reliability, and classical assumption tests. The results of the study indicate that the presence of modern retail markets has a significant effect on the income of traders and the business sustainability of traders at the Dompu Traditional Market. The increasing competition causes changes in the number of customers, sales levels, as well as traders' ability to maintain their businesses. These findings indicate that the presence of modern retail becomes an important factor influencing the economic condition of traditional market traders. Therefore, policies and strategies are needed that can enhance the competitiveness of traditional market traders so they are able to survive amid the development of modern retail.

Analisis Strategi Pemasaran Berbasis Digital dalam Meningkatkan Keunggulan Bersaing Rumah Makan Doro Tarei

Muhammad Naoval — 2026-08-08

This study investigated the digital marketing strategies implemented by Rumah Makan Doro Tarei to enhance its competitive advantage amidst intense competition in the culinary sector. The main problem was the struggle of the business to optimize digital platforms and maintain consistent promotional content to attract consumers. A qualitative approach with a case study design was utilized. Data were gathered through in-depth interviews with the owner and staff, alongside observation and documentation. The findings revealed that the restaurant actively utilized various digital platforms, including social media, communication applications, digital maps, and food delivery services, to reach wider audiences and interact directly with customers. The implementation involved basic planning, execution, and evaluation stages. Despite facing challenges such as time constraints, limited design skills, and human resource shortages, the digital marketing efforts effectively increased the customer base and brand visibility. The study concluded that consistent and interactive digital marketing significantly improved customer loyalty and strengthened the overall competitive advantage of the local culinary business.

Analisis Strategi Inovasi Produk Dan Pemasaran Digital Dalam Upaya Peningkatan Daya Saing Produk UMKM (Studi Kasus Toko Roti Dewi)

Abdul Tahar — 2026-08-08

This study aims to analyze the product innovation and digital marketing strategies implemented by Toko Roti Dewi in Dompu Regency to enhance the competitiveness of SMEs. The research employed a descriptive qualitative method with data collected through semi-structured interviews, observation, and documentation. The findings reveal that product innovation strategies include seasonal product development, modification of taste and packaging, utilization of local raw materials, addition of new menu variants, and the use of modern production technology. Digital marketing strategies consist of social media utilization, online marketplaces, online promotions, interactive communication with customers, and the creation of simple visual content. The results indicate that WhatsApp is the dominant marketing channel because it provides fast, personal, and flexible communication compared to marketplaces. The consistent implementation of product innovation combined with digital marketing strategies has been proven to increase customer loyalty, expand market reach, and strengthen SME competitiveness amid growing business competition.

Pengaruh Social Media Marketing dan Online Customer Review Menu terhadap Keputusan Pembelian Konsumen pada Lesehan Oha Doku di Kabupaten Dompu

Miratul Janah — 2026-08-08

This study aims to analyze the influence of social media marketing and online customer review menus on consumer purchase decisions at lesehan oha doku in dompu district. This study uses a quantitative approach. The population in this study is 8,800 accounts following the lesehan oha doku facebook page. The determination of the number of samples using the slovin formula with a margin of error of 10% was obtained by 98 respondents. The results of this study show that partially the social media marketing variable does not have a significant effect on purchase decisions, with a value of 0.535. And the online customer review variable has a significant effect on purchase decisions, with a Significance value (Sig.) of 0.001. Meanwhile, simultaneously it shows that the variables of social media marketing and online customer reviews menu together have a significant effect on purchase decisions, with a Significance value (Sig.) of 0.004.

Pengaruh Kepemimpinan dan Pengembangan Kompotensi terhadap Kualitas Kerja Pegawai Kantor Camat Medan Baru

Parmanto Tafonao — 2026-08-14

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan dan pengembangan kompetensi terhadap kualitas kerja pegawai Kantor Camat Medan Baru, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif. Populasi penelitian mencakup seluruh pegawai Kantor Camat Medan Baru. Sebanyak 30 responden dipilih menggunakan teknik sampel jenuh. Data dikumpulkan melalui penyebaran kuesioner dengan skala Likert dan dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, serta koefisien determinasi (R²) dengan bantuan SPSS versi 21. Hasil penelitian menunjukkan bahwa kepemimpinan secara parsial berpengaruh positif dan signifikan terhadap kualitas kerja pegawai, dengan nilai t hitung sebesar 3,548 yang lebih besar daripada t tabel sebesar 1,703. Pengembangan kompetensi juga secara parsial berpengaruh positif dan signifikan terhadap kualitas kerja pegawai, dengan nilai t hitung sebesar 7,731 yang lebih besar daripada t tabel sebesar 1,703. Secara simultan, kepemimpinan dan pengembangan kompetensi berpengaruh signifikan terhadap kualitas kerja pegawai, yang ditunjukkan oleh nilai F hitung sebesar 40,082 yang lebih besar daripada F tabel sebesar 3,354. Nilai koefisien determinasi (R²) sebesar 0,748 menunjukkan bahwa kepemimpinan dan pengembangan kompetensi mampu menjelaskan 74,8% variasi kualitas kerja, sedangkan 25,2% sisanya dijelaskan oleh faktor lain di luar model penelitian. Temuan ini mengimplikasikan bahwa Kantor Camat Medan Baru perlu memperkuat kemampuan pimpinan dalam memberikan arahan, komunikasi, dan pengawasan serta menyelenggarakan program pengembangan kompetensi yang sesuai dengan kebutuhan pegawai untuk meningkatkan kualitas kerja.

Pengaruh Biaya produksi, Biaya Kualitas, Harga Jual dan Modal Kerja Terhadap Laba Bersih Sub Sektor Makanan dan Minuman Yang Terdaftar di Bei Tahun 2018-2025

Dira Rahdita — 2026-08-14

This study analyzed the effect of production cost, quality cost, selling price and working capital on net profit in food and beverage manufacturing companies listed on the Indonesia Stoxk Exchange (IDX) during the period 2018-2025. Methodology used was a quantitative approach with descriptive and verificative research design. Purposive sampling was to select a sample of 4 manufacturing companies meeting specific criteria over an 8year observation period, resulting in 32 sample data points. Secondary data obtained from annual audited financial reports were analyzed using multiple linear regression, classical assumption test, Pearson product-moment correlation, coefficient of determination, t-test and F-test via SPSS IBM v.26. The result demonstrated that production cost, quality cost, selling price and working capital individually and simultaneously provided significant insights into net profit fluctuations. Managing operational efficiency and pricing strategies proved vital for maintaining profitability amidst raw material price changes.

Hubungan Antara Lokasi Usaha dengan Tingkat Kunjungan Konsumen Umkm di Purwakarta

Rizky Finanda — 2026-08-14

Penelitian ini bertujuan untuk menganalisis hubungan antara lokasi usaha dengan tingkat kunjungan konsumen pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Purwakarta. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif melalui analisis regresi linier sederhana. Sampel penelitian berjumlah 91 responden yang merupakan konsumen UMKM sektor kuliner dan/atau perdagangan eceran di Purwakarta, yang dipilih menggunakan teknik non-probability sampling dengan metode purposive sampling. Data dikumpulkan melalui kuesioner berskala Likert 1–5 yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa seluruh item instrumen dinyatakan valid dan reliabel (Cronbach’s Alpha Lokasi Usaha = 0,777; Tingkat Kunjungan Konsumen = 0,769). Hasil analisis regresi linier sederhana memperoleh persamaan Y = 6,460 + 0,822X dengan koefisien korelasi (R) sebesar 0,844 dan koefisien determinasi (R Square) sebesar 0,713, yang berarti variabel Lokasi Usaha mampu menjelaskan 71,3% variasi Tingkat Kunjungan Konsumen. Hasil uji t menunjukkan nilai t hitung sebesar 14,855 dengan signifikansi 0,000 (< 0,05), sehingga H₀ ditolak dan H₁ diterima. Dapat disimpulkan bahwa lokasi usaha berpengaruh positif dan signifikan terhadap tingkat kunjungan konsumen UMKM di Purwakarta. Temuan ini memberikan implikasi praktis bagi pelaku UMKM dan pemerintah daerah dalam merumuskan strategi penataan lokasi usaha guna meningkatkan kunjungan dan daya saing UMKM.

Keterampilan Politik dan Potensi Pertumbuhan Karier: Peran Akuisisi Sumber Daya Sosial dan Ingratiation

Akmal Akmal — 2026-08-17

Penelitian ini menganalisis pengaruh political skill terhadap potensi pertumbuhan karier melalui akuisisi sumber daya sosial serta menguji peran ingratiation sebagai moderator pada aparatur sipil negara (ASN). Penelitian menggunakan Social Resource Theory dengan pendekatan kuantitatif. Responden terdiri atas 137 ASN Pemerintah Daerah Provinsi Sumatera Barat yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan Partial Least Squares-Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS. Hasil menunjukkan political skill berpengaruh positif dan signifikan terhadap akuisisi sumber daya sosial (β=0,603; t=11,914; p=0,000) dan potensi pertumbuhan karier (β=0,427; t=5,742; p=0,000). Akuisisi sumber daya sosial juga berpengaruh positif dan signifikan terhadap potensi pertumbuhan karier (β=0,065; t=2,609; p=0,002). Sebaliknya, ingratiation tidak berpengaruh signifikan terhadap potensi pertumbuhan karier (β=0,009; t=0,091; p=0,927) dan tidak memoderasi hubungan antara akuisisi sumber daya sosial dan potensi pertumbuhan karier (β=0,090; t=0,805; p=0,421). Temuan menunjukkan bahwa pertumbuhan karier lebih terkait dengan kompetensi interpersonal, kemampuan membangun jaringan, dan akses terhadap sumber daya sosial dibandingkan perilaku mengambil hati.

Pengaruh Motivasi Kerja, Lingkungan Kerja, dan Kepemimpinan terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening pada PT USDA SEROJA JAYA

Marisa Nainggolan — 2026-08-19

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja, lingkungan kerja, kepemimpinan, dan kinerja karyawan terhadap kepuasan kerja pada PT USDA SEROJA JAYA. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif. Populasi dalam penelitian ini adalah seluruh karyawan PT USDA SEROJA JAYA yang berjumlah 30 orang, dengan teknik pengambilan sampel menggunakan sampling jenuh sehingga seluruh populasi dijadikan sebagai sampel penelitian. Data dikumpulkan melalui kuesioner, dokumentasi, dan observasi. Analisis data dilakukan menggunakan uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji t, uji F, dan koefisien determinasi (R²) dengan bantuan program IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa secara parsial motivasi kerja, lingkungan kerja, dan kepemimpinan tidak berpengaruh signifikan terhadap kepuasan kerja karyawan. Sebaliknya, kinerja karyawan berpengaruh signifikan terhadap kepuasan kerja. Secara simultan, motivasi kerja, lingkungan kerja, kepemimpinan, dan kinerja karyawan berpengaruh signifikan terhadap kepuasan kerja dengan nilai signifikansi 0,000 dan nilai F hitung sebesar 9,955. Hasil koefisien determinasi menunjukkan nilai R Square sebesar 0,533 yang berarti bahwa 53,3% variasi kepuasan kerja dapat dijelaskan oleh variabel motivasi kerja, lingkungan kerja, kepemimpinan, dan kinerja karyawan, sedangkan sisanya sebesar 46,7% dipengaruhi oleh faktor lain di luar model penelitian. Dengan demikian, kinerja karyawan merupakan faktor yang paling dominan dalam memengaruhi kepuasan kerja pada PT USDA SEROJA JAYA.

Digital Marketing and Product Quality as Determinants of MSME Sales Performance in Manokwari Regency

Yammes Jonas Batkunde — 2026-08-24

This study examined the effects of digital marketing and product quality on MSME sales performance in Manokwari Regency. A quantitative explanatory design was employed, involving 125 MSME owners selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using validity and reliability tests, regression diagnostic tests, and multiple linear regression. Digital marketing had a positive and significant effect on sales performance (B = 0.276; t = 2.035; p = 0.044), whereas product quality had a negative and significant effect (B = -0.261; t = -2.328; p = 0.022). The regression model was statistically significant (F = 5.863; p = 0.004), although its explanatory power was modest (R² = 0.088; adjusted R² = 0.073). These findings highlight the importance of expanding digital market reach while ensuring that product-quality improvements remain aligned with consumer preferences, affordability, and local market conditions.

Pengaruh Strategi Green Marketing Terhadap Keputusan Pembelian yang Dimediasi Oleh Kepercayaan Pada Produk Skincare Ramah Lingkungan (Studi Pada Pengguna Serum Avoskin Di Kalangan Mahasiswa Universitas Mataram)

Melida Susanti — 2026-08-24

Penelitian ini bertujuan untuk mengetahui pengaruh Green Marketing terhadap Keputusan Pembelian yang dimediasi oleh Kepercayaan pada produk serum Avoskin di kalangan mahasiswa Universitas Mataram. Populasi dalam penelitian ini adalah mahasiswa Universitas Mataram yang pernah membeli dan menggunakan produk serum Avoskin, dengan menggunakan sampel sebanyak 100 responden. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Penelitian ini berjenis asosiatif dengan menggunakan analisis Structural Equation Modeling-Partial Least Square (SEM-PLS) melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Green Marketing berpengaruh signifikan terhadap Keputusan Pembelian, Green Marketing berpengaruh positif dan signifikan terhadap Kepercayaan, Kepercayaan berpengaruh positif dan signifikan terhadap Keputusan Pembelian, serta Kepercayaan mampu memediasi secara positif dan signifikan pengaruh Green Marketing terhadap Keputusan Pembelian pada produk serum Avoskin di kalangan mahasiswa Universitas Mataram.

Pengaruh Gaya Kepemimpinan Situasional Komandan Regu terhadap Kinerja Operasional Personil Dinas Pemadam Kebakaran Kabupaten Dompu

Muh Mustian — 2026-08-24

This study aims to enhance knowledge in the fields of human resource management and leadership, as well as to provide practical contributions toward improving the operational performance of the Fire and Rescue Service. The main issue addressed in this study concerns the operational performance of personnel at the Dompu Regency Fire and Rescue Service, including differences in preparedness levels among teams, variations in response speed when dealing with fire incidents, and inconsistencies in coordination and communication patterns during operations. This research employed a quantitative method with an explanatory (causal-comparative) approach. The study population consisted of all members of the fire brigade within the Fire and Rescue Service, totaling 40 personnel who were selected as respondents using a total sampling technique. Data were collected through observation and the distribution of physical questionnaires and were subsequently analyzed using SPSS. The results indicate that the situational leadership style of team commanders has a positive and significant effect on the operational performance of personnel at the Dompu Regency Fire and Rescue Service, with a significance value of 0.000 (0.000 < 0.05).

Pengaruh Kompetensi Kewirausahaan dan Literasi Keuangan terhadap Keberlanjutan Usaha pada Usaha Mikro di Kabupaten Dompu

Hadijah Hadijah — 2026-08-24

Penelitian ini bertujuan menganalisis secara ilmiah sejauh mana kompetensi kewirausahaan dan literasi keuangan terhadap keberlanjutan usaha mikro di Kabupaten Dompu. Metode penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pelaku usaha mikro yang beroperasi di Kabupaten Dompu jumlah 1.291 unit usaha. Penentuan jumlah sampel menggunakan Rumus Slovin dengan ukuran sampel yang diperoleh adalah 93 responden. Hasil penelitian secara parsial variabel kompetensi kewirausahaan berpengaruh positif dan signifikan terhadap keberlanjutan usaha dibuktikan nilai signifikansi sebesar 0,000 < 0,05, dan variabel literasi keuangan berpengaruh positif dan signifikan terhadap keberlanjutan usaha dibuktikan nilai signifikansi sebesar 0,002 < 0,05. Sedangkan secara simultan memiliki nilai signifikansi sebesar 0,000 < 0,05, maka variabel kompetensi kewirausahaan dan literasi keuangan berpengaruh positif dan signifikan terhadap keberlanjutan usaha mikro di Kabupaten Dompu.

Analisis Pengaruh Perceived Value dan Service Quality terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Mediasi di Toko Obat Barkah

Kusmiati Kusmiati — 2026-08-24

Customer loyalty is a key factor in sustaining the competitiveness of pharmaceutical retail businesses amid increasingly intense market competition. This study aims to analyze the influence of perceived value and service quality on customer loyalty through customer satisfaction as a mediating variable at Toko Obat Barkah, Dompu Regency. The study employed a quantitative approach with an associative causal research design involving 75 respondents selected using a purposive sampling technique. Data were analyzed using IBM SPSS Statistics through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, the coefficient of determination (R²), and the Sobel Test. The results indicate that perceived value and service quality have a positive and significant effect on customer satisfaction. Customer satisfaction also has a positive and significant effect on customer loyalty. Furthermore, the Sobel Test confirms that customer satisfaction partially mediates the relationship between perceived value, service quality, and customer loyalty. These findings suggest that enhancing customer value and service quality in ways that improve customer satisfaction is an effective strategy for strengthening customer loyalty at Toko Obat Barkah, Dompu Regency.

Analisis Penerapan Sistem 5S dalam Meningkatkan Produktivitas Kerja Tenaga Administrasi TK IT Lentera Dompu

Putri Ramadhan — 2026-08-26

Penelitian ini bertujuan untuk menganalisis penerapan sistem 5S dalam meningkatkan produktivitas kerja tenaga administrasi di TK IT Lentera Dompu. Sebelumnya, institusi ini menghadapi berbagai masalah operasional, termasuk keterlambatan penyelesaian tugas, lingkungan kerja yang tidak terorganisir, dan kesulitan dalam melacak dokumen, yang menurunkan efisiensi secara keseluruhan. Untuk mengatasi masalah tersebut, pendekatan kualitatif deskriptif digunakan melalui tahapan wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa penerapan metode 5S (Ringkas, Rapi, Resik, Rawat, Rajin) mengubah lingkungan kerja secara signifikan. Dokumen dikategorikan secara sistematis dan ruang kerja menjadi sangat tertata. Akibatnya, tenaga administrasi dapat menemukan informasi dengan lebih cepat dan menyelesaikan pekerjaan secara lebih efisien, sehingga terbukti meminimalkan pemborosan waktu dan tenaga. Selain itu, keberhasilan sistem ini sangat bergantung pada pengawasan berkelanjutan dan komitmen pimpinan, meskipun perubahan kebiasaan lama pada fase pembiasaan sempat menjadi tantangan. Kesimpulannya, sistem 5S berhasil mengoptimalkan ruang penyimpanan dan membentuk budaya kerja yang terstruktur, yang pada akhirnya meningkatkan produktivitas administrasi.

Analisis Kontribusi Pendapatan Usaha Budi Daya Udang Vaname terhadap Tingkat Kesejahteraan Ekonomi Rumah Tangga di Desa Mbawi

Ferdiansyah Ferdiansyah — 2026-08-26

This study aimed to determine the contribution of vaname shrimp farming income to the economic welfare of households in Mbawi Village. Although vaname shrimp farming showed high economic potential, the extent of its contribution to local household welfare remained unclear due to various production risks. A qualitative descriptive approach with a case study method was employed. Primary data were collected through in-depth interviews with local shrimp farmers, supported by secondary documentation. The collected data were analyzed using data reduction, data presentation, and conclusion drawing. The results demonstrated that vaname shrimp farming served as a primary and supplementary income source. It contributed significantly to fulfilling household economic needs, including food, education, and housing improvements. Even though the farmers faced challenges such as fluctuating prices, unpredictable weather, and shrimp diseases, the farming activities positively impacted the local economy by generating new employment opportunities. In conclusion, vaname shrimp farming played a crucial role in increasing the income and overall economic welfare of households in Mbawi Village.

The Effect of Work-Life Balance on Employee Performance with Well-Being as A Mediation Variable (A Study of ASN Employees of the Public Works and Spatial Planning Service of Maluku Province)

Christina Anamaria Pattinama — 2026-08-27

This study aims to analyze the effect of work-life balance on employee performance with well-being as a mediating variable in the Public Works and Spatial Planning Department of Maluku Province. This study uses a quantitative approach with a survey method. The study population was 189 State Civil Apparatus (ASN) spread across several work fields in the Public Works and Spatial Planning Department of Maluku Province. The determination of the number of samples used the Slovin formula to obtain 65 respondents, then distributed proportionally in each field using the proportionate stratified random sampling technique. Data collection was carried out through the distribution of questionnaires measured using a five-point Likert scale. Data analysis used the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) with the help of SmartPLS software version 4 to test the direct and indirect effects between variables. The results of the study indicate that work-life balance has a positive and significant effect on well-being, well-being has a positive and significant effect on employee performance, and work-life balance has a positive and significant effect on employee performance. The results of the mediation test indicate that well-being is able to partially mediate the effect of work-life balance on employee performance. This finding indicates that improving the balance between work and personal life not only has a direct impact on improving employee performance but also improves well-being, which in turn contributes to improved performance. Therefore, organizations need to develop policies that support the creation of work-life balance and well-being as an effort to improve employee performance sustainably.

Pengaruh Penerapan Digital Marketing dan Inovasi Produk terhadap Loyalitas Pelanggan Produk UMKM Kuliner di Kabupaten Dompu

Karno Karno — 2026-08-27

Customer loyalty is an important aspect of the sustainability of culinary MSMEs amid increasingly competitive business conditions. This study aims to analyze the influence of digital marketing and product innovation, both partially and simultaneously, on customer loyalty at Lapak Bu Rini, a geprek chicken culinary MSME located in Dompu Subdistrict, Dompu Regency. This study employed a quantitative approach with an explanatory research design. The research population consisted of customers of Lapak Bu Rini's geprek chicken products in Dompu Subdistrict, Dompu Regency, with a total population of 100 customers. The sample consisted of 50 respondents selected using purposive sampling, with the criteria of having purchased the product at least twice, being aware of promotions through social media or customer testimonials, being at least 17 years old, and being willing to complete the research questionnaire. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The measurement model evaluation indicated that all indicators met the validity and reliability criteria. The hypothesis testing results show that digital marketing has a positive and significant effect on customer loyalty; therefore, H1 is accepted. Product innovation also has a positive and significant effect on customer loyalty; therefore, H2 is accepted. In addition, digital marketing and product innovation jointly support the improvement of customer loyalty; therefore, H3 is accepted. Thus, the implementation of digital marketing through social media supported by product innovation that aligns with consumer needs is an effective strategy for increasing and maintaining customer loyalty at Lapak Bu Rini in Dompu Subdistrict.

Pengaruh Biaya Operasional dan Pendapatan Operasional (BOPO), Capital Adequacy Ratio (CAR), dan Loan to Deposit Ratio (LDR) Terhadap Profitabilitas Bank Yang Terdaftar di Bursa Efek Indonesia Tahun 2022-2024

Matilda Isabhel Napitupulu — 2026-08-31

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Biaya Operasional terhadap Pendapatan Operasional (BOPO), Capital Adequacy Ratio (CAR), dan Loan to Deposit Ratio (LDR) terhadap Profitabilitas (Return on Assets/ROA) pada perusahaan perbankan yang terdaftar di Bursa Efek Indonesia (BEI) periode 2022–2024. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah seluruh perusahaan perbankan yang terdaftar di Bursa Efek Indonesia periode 2022–2024 sebanyak 58 perusahaan. Teknik pengambilan sampel menggunakan purposive sampling, sehingga diperoleh 40 perusahaan yang memenuhi kriteria dengan total 120 sampel pengamatan selama tiga tahun penelitian. Analisis data dilakukan menggunakan analisis regresi linear berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa secara parsial variable Biaya Operasional terhadap Pendapatan Operasional (BOPO)memiliki nilai thitung sebesar 11,035 > ttabel 1,980 dengan tingkat signifikansi 0,000 < 0,05, sehingga dapat disimpulkan bahwa BOPO berpengaruh positif dan signifikan terhadap Profitabilitas (ROA). Variabel Capital Adequacy Ratio (CAR) memiliki nilai thitung sebesar -0,532 < ttabel 1,980 dengan tingkat signifikansi 0,595 > 0,05, sehingga dapat disimpulkan bahwa CAR berpengaruh negatif namun tidak signifikan terhadap Profitabilitas (ROA). Variabel Loan to Deposit Ratio (LDR) memiliki nilai thitung sebesar -1,388 < ttabel 1,980 dengan tingkat signifikansi 0,168 > 0,05, sehingga dapat disimpulkan bahwa LDR berpengaruh negatif namun tidak signifikan terhadap Profitabilitas (ROA). Secara simultan, BOPO, CAR, dan LDR memiliki nilai Fhitung sebesar 41,602 > Ftabel sebesar 3,92 dengan tingkat signifikansi 0,000 < 0,05, sehingga dapat disimpulkan bahwa BOPO, CAR, dan LDR secara bersama-sama berpengaruh signifikan terhadap Profitabilitas (ROA) pada perusahaan perbankan yang terdaftar di Bursa Efek Indonesia periode 2022–2024. Nilai koefisien determinasi (R Square) sebesar 0,518 menunjukkan bahwa 51,8% variasi Profitabilitas dapat dijelaskan oleh variabel BOPO, CAR, dan LDR, sedangkan 48,2% sisanya dipengaruhi oleh variabel lain di luar penelitian.

Pengaruh Citra Merek dan Layanan Purna Jual terhadap Keputusan Pembelian melalui Kepercayaan Pelanggan sebagai Variabel Mediasi pada Toko Emas Mirah

Wira Guna — 2026-08-31

This study aims to analyze the effect of Brand Image and After-Sales Service (BuyBack) on Buyer Decision with Customer Trust as a mediating variable at Toko Emas Mirah, Dompu Regency. This study used a quantitative approach with PLS-SEM analysis. The results showed that Brand Image had a positive and significant effect on Customer Trust (O = 0.333; T = 4.181; P = 0.000) and Buyer Decision (O = 0.276; T = 2.353; P = 0.019). After-Sales Service (BuyBack) had a positive and significant effect on Customer Trust (O = 0.542; T = 8.243; P = 0.000), but did not significantly affect Buyer Decision (O = 0.082; T = 0.749; P = 0.454). Customer Trust had a positive and significant effect on Buyer Decision (O = 0.303; T = 2.050; P = 0.040). The mediation results showed that Customer Trust did not mediate the effect of Brand Image on Buyer Decision (O = 0.101; T = 1.651; P = 0.099), but mediated the effect of After-Sales Service (BuyBack) on Buyer Decision (O = 0.164; T = 1.983; P = 0.047).

Pengaruh Perilaku Pengelolaan Keuangan dan Persepsi Kemudahan Pembayaran terhadap Tingkat Tunggakan Pembayaran Listrik Pascabayar di PLN Unit Desa Wawonduru

Sofi Sofyan Ibrahim — 2026-08-31

Penelitian ini bertujuan untuk mengetahui pengaruh Perilaku Pengelolaan Keuangan dan Persepsi Kemudahan Pembayaran terhadap Tingkat Tunggakan Pembayaran Listrik Pascabayar pada pelanggan PLN Unit Desa Wawonduru. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Populasi penelitian berjumlah 364 pelanggan listrik pascabayar, sedangkan sampel sebanyak 77 responden yang ditentukan menggunakan rumus Slovin. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa instrumen penelitian dinyatakan valid dan reliabel. Hasil uji parsial menunjukkan bahwa Perilaku Pengelolaan Keuangan berpengaruh signifikan terhadap tingkat tunggakan pembayaran listrik pascabayar dengan nilai t hitung sebesar 6,398 dan signifikansi 0,000. Variabel Persepsi Kemudahan Pembayaran juga berpengaruh signifikan dengan nilai t hitung sebesar 3,741 dan signifikansi 0,000. Hasil uji simultan menunjukkan nilai F hitung sebesar 34,453 dengan signifikansi 0,000, yang berarti kedua variabel independen secara bersama-sama berpengaruh signifikan terhadap variabel dependen. Nilai koefisien determinasi (R²) sebesar 0,482 menunjukkan bahwa sebesar 48,2% variasi variabel dependen dapat dijelaskan oleh perilaku pengelolaan keuangan dan persepsi kemudahan pembayaran, sedangkan 51,8% dipengaruhi oleh faktor lain di luar model penelitian.

Post-Assessment Feedback dan Keadilan Prosedural pada e-HRM BUMN

Ahmad Mu’azim Abidin — 2026-09-01

Penelitian ini mengkaji mengapa perluasan akses asesmen talenta digital tidak otomatis meningkatkan kesejahteraan pekerja, dengan memusatkan analisis pada mekanisme umpan balik (feedback) pasca-asesmen dan persepsi keadilan prosedural di sebuah BUMN manufaktur Indonesia. Penelitian ini menggunakan studi kasus tunggal kualitatif dengan pendekatan multilevel. Data dikumpulkan melalui wawancara semi-terstruktur terhadap sembilan informan yang merepresentasikan manajemen strategis, fungsi Human Capital, pengelola platform in-house e-HRM, manajer lini, karyawan tetap, dan tenaga alih daya, kemudian ditriangulasi dengan observasi non-partisipan dan telaah dokumen, serta dianalisis menggunakan analisis tematik. Hasil penelitian menunjukkan bahwa absennya mekanisme umpan balik pasca-asesmen yang terinstitusionalisasi menciptakan tiga pola ketidakpastian: (1) informan menerima informasi hasil yang parsial tanpa penjelasan implikasinya; (2) tidak tersedianya kejelasan mengenai kriteria dan waktu tindak lanjut; dan (3) munculnya fluktuasi ekspektasi psikologis ketika hasil asesmen yang baik tidak diikuti peluang pengembangan yang nyata. Ketidakpastian tersebut dirasakan lebih tajam oleh tenaga alih daya yang menghadapi batas mobilitas struktural. Temuan ini mengindikasikan bahwa kredibilitas sistem asesmen digital tidak ditentukan oleh keterbukaan akses pada tahap identifikasi, melainkan oleh jaminan keadilan prosedural pada tahap pasca-asesmen. Penelitian ini menyimpulkan bahwa transformasi digital manajemen talenta di BUMN manufaktur menuntut pelembagaan mekanisme umpan balik yang transparan, konsisten, dan akuntabel agar tidak mendegradasi employee well-being.

Kepemimpinan Berbasis Nilai WASKITA: Model Integratif Budaya Jawa, Spiritualitas Islam, dan Teori Kepemimpinan Modern pada Ekosistem Triple Helix

Guruh Putro Dirgantoro — 2026-09-01

Kesenjangan antara kepatuhan formal terhadap nilai organisasi (value compliance) dan kesadaran nilai yang benar-benar dihayati (value consciousness) menjadi persoalan mendasar dalam kepemimpinan Indonesia kontemporer. Artikel ini mengembangkan gagasan model kepemimpinan WASKITA (Welas Asih, Amanah, Sinau, Kinerja, Integritas, Tanggap, Adaptif) sebagai kerangka integratif yang memadukan kearifan budaya Jawa, spiritualitas Islam, dan teori kepemimpinan modern. Kajian konseptual ini dilandasi rancangan penelitian kualitatif dengan pendekatan Interpretative Phenomenological Analysis (IPA) pada tiga sektor yang merepresentasikan ekosistem Triple Helix, yaitu pendidikan tinggi, industri BUMN, dan pelayanan publik. Diskusi menunjukkan bahwa model WASKITA berpotensi memberikan kontribusi teoretis berupa model kepemimpinan berbasis nilai yang lahir dari data empiris lintas sektor, kontribusi metodologis melalui perluasan penerapan IPA pada bidang manajemen, serta kontribusi praktis bagi pemimpin pendidikan, korporasi, dan birokrasi dalam memperkuat internalisasi nilai secara autentik. Artikel ini disusun sebagai landasan konseptual bagi penelitian lapangan yang akan menguji dan memperkaya model tersebut.

Dinamika Kepemimpinan Adaptif-Integratif dalam Mewujudkan Pelayanan Prima General Manager Royal Hotel & Villa Batu

Joko Suparno Widiyanto — 2026-09-01

This research investigates how the leadership styles of General Managers at Royal Hotel & Villa Batu evolved between 2009 and 2025, alongside their effects on service excellence. Utilizing a qualitative case study methodology, data was gathered via interviews, field observations, and reviews of documents and financial records from current management and staff. Thematic analysis revealed a three-stage evolution in leadership: a transformational-structural approach focusing on discipline and standard operating procedures (2009–2017); a democratic-transformational phase emphasizing communication and coaching (2018–2022); and an adaptive-situational style prioritizing swift action and personalized service (2023–2025). Ultimately, the study concludes that an adaptive-integrative leadership model, blending assertiveness, clear communication, empathy, and rapid responsiveness is the most effective approach for fulfilling guest needs.

Pengaruh Kompensasi Berbasis Kinerja terhadap Komitmen Organisasional

Dorra Salsabila Agusti — 2026-09-06

Organizational competition is becoming more competitive, requiring companies to manage their human resources effectively in order to retain high-quality employees who are highly committed to the organization. This study was conducted to examine the impact of performance-based compensation systems on employees’ organizational commitment. A literature review was conducted by analyzing ten relevant prior research articles, drawn from the contexts of private corporations, state-owned enterprises, and public organizations. The results of the review indicate that performance-based compensation systems generally have a positive and significant influence on building employees’ affective and normative commitment, acting as a direct or indirect driver through mediating variables such as job satisfaction. However, its effectiveness is highly dependent on a system design that is perceived as fair, transparent, and competitive. On the other hand, several studies reveal that the impact of compensation is not always significant when non-financial factors such as leadership, work environment, training, and recognition are prioritized by employees. Consequently, organizations need to integrate performance-based compensation systems with holistic human resource management strategies to sustainably enhance organizational commitment.

Pengaruh Motivasi, Lingkungan Keluarga dan Pengetahuan Kewirausahaan terhadap Minat Berwirausaha Generasi Z di Kota Mataram

Sabrina Yulia Husna — 2026-09-09

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi, lingkungan keluarga, dan pengetahuan kewirausahaan terhadap minat berwirausaha Generasi Z di Kota Mataram. Penelitian menggunakan pendekatan kuantitatif dengan 100 responden dan analisis regresi linear berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa motivasi, lingkungan keluarga, dan pengetahuan kewirausahaan secara parsial berpengaruh positif dan signifikan terhadap minat berwirausaha. Secara simultan, ketiga variabel tersebut juga berpengaruh positif dan signifikan dengan nilai F sebesar 127,017 dan signifikansi 0,001. Nilai R² sebesar 0,799 menunjukkan bahwa 79,9% minat berwirausaha dapat dijelaskan oleh motivasi, lingkungan keluarga, dan pengetahuan kewirausahaan, sedangkan 20,1% dipengaruhi oleh faktor lain di luar penelitian.

Pengaruh Work-Life Balance terhadap Kinerja Karyawan melalui Organizational Citizenship Behavior (OCB) sebagai Variabel Mediasi pada XL Smart di Kabupaten Dompu dan Bima

Mi’rajatul Wahidah — 2026-09-09

This study aims to examine the effect of work-life balance on employee performance through organizational citizenship behavior as a mediating variable. The population in this study consists of XL Smart employees in Dompu and Bima Regency. This research uses a quantitative method with an explanatory approach. The sample used in this study consisted of 50 people, taken from the population, or all employees. The type of data in this study is quantitative, and the instruments used for data collection are observation and questionnaires with a 5-point Likert scale. Meanwhile, the data analysis technique used is SEM-PLS version 4.0. Research results show that work-life balance affects employee performance, work-life balance affects organizational citizenship behavior, organizational citizenship behavior affects employee performance, and work-life balance affects employee performance through the mediation of organizational citizenship behavior.

Pengaruh Akuntabilitas dan Efektivitas Pengelolaan BUMDes terhadap Peningkatan Kesejahteraan Ekonomi Masyarakat di Desa Wawonduru

Surjana Surjana — 2026-09-09

This study aims to determine and analyze the influence of accountability and effectiveness of BUMDes management on the economic welfare of the community in Wawonduru village, as well as knowing and analyzing the dominant influence between accountability and effectiveness of BUMDes management. In this study, a form of analysis is used that uses numbers and calculations with statistical methods that aim to test the truth of the hypothesis in the study, and also uses descriptive methods to prove existing facts factually and systematically. The method used is the result of operating variables arranged in the form of a questionnaire. The sample used in this research was 92 heads of families as respondents. This research uses a likert scale, which is used to measure the scale of a person’s attitudes, opinions and perceptions in a situation. Based on the test result, all independent variables in this study are suitable for use. The results indicate that accountability has a negative and insignificant effect on community economic well being, while the effectiveness of village owned enterprise BUMDes management has a positive and significant effect on community economic well being.