ProBisnis : Jurnal Manajemen

Konsep Pemasaran UMKM Berbasis Digital dan Non Digital Dalam Perspektif Syariah

2024-10-06T04:39:24+00:00

Maraknya tren belanja online menjadi fenomena baru di kalangan Masyarakat. Teknologi yang berkembang telah mengeser pola kegiatan ekonomi pada sektor Usaha Mikro Kecil Menengah (UMKM). Tujuan penelitian ini untuk mengetahui konsep pemasaran UMKM dalam perspektif syariah. Penelitian ini menggunakan metode kualitatif, jenis penelitian Field Research (Lapangan). Hasil penelitian menunjukkan bahwa UMKM yang berbasis digital maupun non digital selama transaksinya memenuhi prinsip- prinsip syariah dan tidak melanggar nila inilai keislaman maka diperbolehkan. UMKM yang ada di Metro baik itu yang basisnya digital maupun non digital sudah menapkan strategi pemasaran yakni : Produk, Place, Price, Promotion.

The Effect of Service, Promotion, and Price on Purchase Decisions at PT Indomarco Prismatama Branch Bratang Gede Surabaya

2024-09-30T14:45:35+00:00

This study aims to: 1) Determine the influence of service on purchasing decisions at Indomaret branch Bratang Gede Surabaya. 2) Determine the influence of price on purchasing decisions at Indomaret branch Bratang Gede Surabaya. 3) Determine the influence of promotion on purchasing decisions at Indomaret branch Bratang Gede Surabaya. 4) Determine the simultaneous influence of service, promotion, and price on purchasing decisions at Indomaret branch Bratang Gede Surabaya. This study employs a quantitative research approach. The type of questionnaire used is a self-administered questionnaire, where respondents directly answer the questions provided by the researcher, which are distributed to the sample. The research findings indicate that the service variable does not significantly impact purchasing decisions at PT Indomarco Prismatama branch Bratang Gede Surabaya, while both the promotion and price variables positively influence these decisions. Additionally, when considered simultaneously, service, promotion, and price collectively have a significant effect on purchasing decisions at the same branch.

The Effect of Compensation and Digitalization on Employee Performance of PT Pelabuhan Indonesia III (Persero) In Surabaya

2024-09-30T15:28:47+00:00

This study aims to determine the effect of compensation and digitalization on employee performance of PT Pelabuhan Indonesia III (Persero) in Surabaya, This type of research uses quantitative research methods. This study involves surveys and secondary data analysis involving employees in the Archives Unit. The results of the study indicate that fair compensation and effective digitalization both contribute significantly to improving employee performance. Adequate compensation serves as the main motivator in increasing job satisfaction, while digitalization speeds up the work process and facilitates access to information. The results of this study indicate that compensation has a positive effect on employee performance and compensation and digitalization have a positive effect on employee performance at PT Pelabuhan Indonesia Regional III (Persero).

Factors Affecting the Performance Risk of Banks Listed on the Indonesia Stock Exchange

2024-10-10T15:13:17+00:00

This study aims to identify variables that affect the performance of banks listed on the Indonesia Stock Exchange. The addition of cost efficiency variables as independent variables is a novelty of this study. This research method involves collecting data from 17 banking companies over a six-year period (2017–2022), and applying data processing analysis using panel data regression analysis techniques. The results of the study found that Capital has a positive impact on Liquidity (LIQ) and Cost Efficiency has a positive impact on Return on Assets (ROA). The implication for financial managers is to choose the best way to utilize assets to achieve business goals, especially to improve shareholder welfare. This study emphasizes the importance of capital and cost efficiency for investors when choosing investment opportunities in banking companies in Indonesia.

Pemanfaatan Teknologi VR (Virtual Reality) untuk Pelatihan Karyawan: Dampaknya pada Keterampilan dan Efisiensi Operasional

2024-10-08T20:17:16+00:00

Penggunaan teknologi Virtual reality (VR) dalam pelatihan kerja karyawan telah berkembang pesat dan memberikan dampak positif pada pengembangan keterampilan serta efisiensi operasional perusahaan. Teknologi VR memungkinkan simulasi lingkungan kerja yang realistis, memungkinkan karyawan untuk berlatih dalam situasi yang aman tanpa risiko cedera atau kesalahan fatal. Penelitian ini menggunakan pendekatan Systematic Literature Review (SLR) untuk mengidentifikasi dan menganalisis studi-studi terdahulu terkait penerapan VR dalam pelatihan kerja. Hasil penelitian menunjukkan bahwa VR dapat meningkatkan efektivitas pembelajaran melalui pengalaman imersif yang mendalam, memperkuat kompetensi praktis, dan mengurangi waktu serta biaya pelatihan. Selain itu, VR mendukung pengembangan keterampilan problem-solving dan adaptabilitas karyawan terhadap teknologi digital. Meski demikian, tantangan dalam penerapan VR, seperti biaya tinggi dan kendala adaptasi pengguna, masih perlu diatasi agar implementasi VR lebih optimal. Dengan demikian, VR memiliki potensi besar untuk mendukung tujuan perusahaan dalam menciptakan lingkungan kerja.

Literature Review: Impact and Implications of Involvement Ulama's Involvement in the Business World

2024-09-03T04:15:12+00:00

This research explores the impact and implications of ulama involvement in the business world, which is increasingly important in the context of Islamic economics. Ulama, traditionally known as spiritual leaders, are now also playing a significant role in business, especially in ensuring shariah-compliant business practices. This study analyzes the influence of ulama involvement on business practices, economic impact, social impact, and the challenges and moral implications faced. The results show that the involvement of ulama in business encourages the integration of sharia values, such as fairness and transparency, in business operations. It also increases consumer trust and loyalty, which contributes to the economic growth of sharia-based businesses. In addition, ulama play an important role in promoting corporate social responsibility (CSR) and social justice. However, a key challenge faced is the potential conflict of interest between the religious and commercial roles of ulama, as well as the risk of erosion of moral authority if involvement in business is not properly managed. This research recommends specialized education and training for ulama, the establishment of Islamic business ethics committees, and increased collaboration between ulama and business professionals. By doing so, ulama can continue to serve as agents of change who promote ethical and equitable business practices, while maintaining their moral integrity. The results of this study provide valuable insights for stakeholders in managing the role of ulama in the business world in the future.

Exploring Factors Influencing Consumer Purchase Intentions at Indomaret Minimarkets in Surakarta City

2024-10-04T05:20:05+00:00

The study investigates factors influencing consumer buying interest, focusing on emotions and sentiments. It aims to provide empirical evidence regarding the impact of price, promotion, service quality, products, and location on consumer buying interest at Indomaret stores in Surakarta. The research sampled 150 Indomaret visitors in Surakarta and employs multiple regression analysis to analyze the data. Results indicate that price, promotion, product quality, service quality, and location each individually and collectively significantly influence consumer buying interest.

The Use of Artificial Intelligence (AI) in Internal Supervision to Reduce Fraud in the Public Procurement System in Indonesia

2024-10-30T03:55:43+00:00

Corruption in the public procurement system is a significant challenge in many developing countries, including Indonesia. Artificial Intelligence (AI) technology offers innovative solutions for strengthening internal oversight and early detection of fraudulent activities. This article presents a systematic review of the literature that discusses the application of AI in internal control, focusing on fraud prevention in public procurement in Indonesia. Using the Systematic Literature Review (SLR) method with PRISMA guidelines, this article compiles, identifies, and synthesises relevant research to evaluate the effectiveness of AI and the challenges in its application. The study results show that although AI has great potential to improve accuracy and efficiency in detecting complex fraud patterns, significant barriers related to implementation costs, limited technology infrastructure, and low readiness of human resources in Indonesia are still significant challenges. Policy recommendations include accelerating AI adoption by developing supportive regulations and improving technological competence in the public sector.

Implementation of The Remuneration System for Service Services at The Regional General Hospital of Central Kalimantan Province as a Regional Public Service Agency in The Ina-Cbg Era

2024-09-18T12:24:15+00:00

Remuneration is a demand of health workers (nakes) who work in regional hospitals, in fact, it is not uncommon to result in demonstration activities in the form of peaceful actions from health workers in government hospitals who demand especially against the hospital director that there is clarity and realization of the payment of remuneration and remuneration for these services. The purpose of this study is to identify the implementation of the Service Remuneration system, especially in the Central Kalimantan Provincial Hospital in the INA-CBG era. The method of this research is qualitative descriptive. The informants involved in this study were the Director of the Hospital, the Deputy Director of General and Finance, the Head of the Section, the Head of SMF, the Staff, certain functionalities and contract doctors. The results of the study were analyzed by the triangulation method. The results obtained in this study are planning the implementation of the remuneration system in the form of comparative studies with other hospitals, a remuneration team has not been formed and a pattern of service delivery based on position, professionalism, responsibility, and the principle of togetherness, has not used a purely performance-based remuneration system.

Recommendations for Business Process Optimization in Coffee Shop MSMEs

2024-09-20T12:24:41+00:00

A breakthrough that has been widely discussed, namely MSMEs, especially in Indonesia, are now innovating and growing rapidly. It should be noted that MSMEs (Micro, Small and Medium Enterprises) are small or medium-class businesses or businesses carried out by someone, whether it is offering goods or services. The Mas Bray Coffee Shop is included in MSMEs engaged in Food And Bavarage And of course, every business entity or MSMEs needs to pay attention to Business Process Management (BPM) so that the business processes in it can be controlled or managed properly. In the discussion, it will be described how the business processes in Coffee Shop Mas Bray from the identification process to the analyst process and the redesign process, which will later be used as a recommendation for optimizing the current business process.

Pengaruh Persediaan Bahan Baku Terhadap Proses Produksi pada PT Indoprima Gemilang Gresik

2024-09-30T14:53:54+00:00

Optimal management is needed because raw material inventory is a very important business asset in supporting production activities. Business actors must be able to regulate their material supply standards so that they are not too big and not too small. Businesses can achieve effective inventory control through inventory spending to help the business achieve its goals. The aim of this research is to identify and evaluate raw material inventory control for the production process that has been implemented. This research uses qualitative methods to support previous research on how the role of raw material inventory is important in the course of the production process to enable businesses to minimize inventory expenditure and meet consumer needs in a timely manner, thereby achieving their goals.

Pengaruh Rasio Likuiditas dan Rasio Aktivitas Terhadap Kinerja Keuangan Perusahaan Wadah dan Kemasan Di BEI Tahun 2020-2022

2024-10-07T06:19:46+00:00

The success of the company is a reflection of the company's successful financial performance. A financial performance can be seen from the evaluation of the company's financial statements. The purpose of this paper is to determine the effect of the liquidity ratio and the amount of activity ratio on financial performance in container and packaging companies listed on the Indonesia Stock Exchange (IDX) in 2020-2022. The type of research used is statistical quantitative method. Determination of the sample in this paper uses purposive sampling method and a total of ten container and packaging companies are obtained as samples. The technique of data collection uses documentation and online research methods. In analyzing the data the author runs the classical assumption test and multiple linear regression using the help of SPSS 25 software. There are two independent variables used in this paper, namely the liquidity ratio (X1) and the activity ratio (X2), then the dependent variable is financial performance (Y). From the partial test results, it shows that there is no significant effect of the liquidity ratio on financial performance, while for the activity ratio there is a significant effect on the company's financial performance. For the t test, the liquidity ratio and activity ratio are stated to have a joint effect on the financial performance of container and packaging companies.

The effect of Training and Career Development on Job Satisfaction of the Employees of the Department of Population and Civil Registration of Pekanbaru City

2024-10-22T06:40:20+00:00

This study aims to examine and analyze the effect of training and career development on job satisfaction of the employees of the Department of Population and Civil Registration of Pekanbaru City. This research includes quantitative research. The population in this study were all employees at the Pekanbaru City Population and Civil Registry Service. The sampling technique used is the census method so that the number of samples is 50 people. Data collection techniques in this study using a questionnaire. The data analysis technique in this study used quantitative descriptive analysis and used SPSS 20. The results of this study indicate that training and career development partially and simultaneously have a positive and significant effect on job satisfaction of the employees of the Pekanbaru City Population and Civil Registration Office. The most dominant variable affecting employee job satisfaction in this study is the career development variable. Meanwhile, the influence of training and career development on employee job satisfaction is shown by the R-Square result of .70,4%.

Manajemen Strategi Pemberdayaan Ekonomi Masyarakat Lingkungan Pondok Pesantren Al-Mujaddid Kabupaten Tulang Bawang Barat

2024-11-11T05:38:22+00:00

Tujuan dari penelitian ini adalah untuk mengetahui Manajemen strategi pemberdayaan ekonomi dan dampak strategi pemberdayaan ekonomi santri dan masyarakat di lingkungan Pondok Pesantren Al-Mujaddid Kabupaten Tulang Bawang Barat. Jenis Penlitian yang digunakan adalah dekriptif kualitatif dengan menggunakan metode penelitian survey. Jenis data yang digunakan adalah data primer dan data sekunder. Berdasarkan hasil pengumpulan dan analisa data didapatkan bahwa strategi pemberdayaan ekonomi yang dilakukan terhadap santri dan masyarakat lingkungan Pondok Pesantren Pesantren Al-Mujaddid Kabupaten Tulang Bawang Barat adalah dengan didirikannya KOPPONTREN AUSATH yang terdiri dari berbagai jenis usaha dan program ekstrakulikuer yang dapat melatih minat, bakat dan kemampuan wirausaha santri dan membantu perekonomian masyarakat sekitar.

Quality Management Analysis Using Seven Tools Case Study of Tinumpuk Tempe Factory

2024-07-16T05:19:24+00:00

Tempeh is a traditional food typical of Indonesian society. Tempe is in demand by the public not only because of its affordable price, but also because it has a variety of flavors and presentation variations that make it popular from the middle to upper economic class. In recent years, tempeh has also received international attention as a healthy food. However, quality issues are often an obstacle for micro, small and medium enterprises (MSMEs). This study uses quantitative methods to analyze the quality factors of soybean tempeh manufacturing by applying the concept of quality management through seven tools. The results of the analysis show that quality problems in the tempeh production process are black or brown tempeh, consumers do not take orders, soybeans are not washed thoroughly, and the beans are too fluffy. Improvements needed in the production process, selection of quality raw materials, and improvement of employee skills can be the first step to improve the quality of tempeh products. Quality control of tempeh production is expected to have a positive impact, especially in reducing the number of black or brownish tempeh, as well as increasing customer satisfaction.

Consumer Preferences for The Quality of Product Attributes of Palm Sugar in Mataram City

2024-11-15T10:54:46+00:00

This study aims to find out consumer preferences for the attributes of palm sugar products produced by West Lombok MSMEs sold in the traditional markets of Mataram city. The study population is all palm sugar consumers who come to make purchases in several predetermined traditional markets. This study uses a survey sample method, and uses a purposive sampling technique. Because the number of members of the research population is not known for sure, the number of research samples is determined to be 100 respondents. To answer the problems raised, the analysis tool used is the Ideal-Point Model, which is the evaluation of consumers on what they feel and what they want. This model measures the difference between what is perceived and what consumers want. The results of the study show that the attributes of palm sugar products are good. This is shown by the quality value being in the middle interval class, which means that the quality of the product is quite in accordance with consumer desires.

Transformasi Pembelajaran di Era Digital

2024-10-29T10:08:42+00:00

The transformation of learning in the digital era has significantly altered educational methods and strategies. Digital technology provides various platforms and tools that enable learning to be more interactive, personalized, and flexible. This article explores how this transformation affects the roles of teachers and students, learning methods, and the challenges faced in its implementation. Using an analytical approach, the article examines the impact of technology on learning effectiveness and its long-term implications for the quality of education.

Literature Study: Analysis of the Influence of Entrepreneurial Knowledge on Students' Entrepreneurial Interest

2024-10-15T15:12:53+00:00

One of the efforts that the Indonesian government can undertake to reduce unemployment is by fostering entrepreneurial interest from an early age. However, the low interest in entrepreneurship presents a challenge that needs to be addressed, especially among university students, where graduates are expected to be ready for the workforce. Several factors contribute to the low interest in entrepreneurship, including a lack of self-confidence, laziness, insufficient capital, and most notably, a lack of knowledge about entrepreneurship. Entrepreneurial knowledge is a key element in boosting interest in entrepreneurship, as having a solid understanding of entrepreneurship can enhance self-confidence in starting a business. This study aims to analyze the influence of entrepreneurial knowledge on the entrepreneurial interest of university students. The type of research conducted is a literature review, with data collected through reference searches on the internet. From these searches, 21 relevant references were obtained regarding the influence of entrepreneurial knowledge on students' entrepreneurial interest. Based on the analysis of these 21 references, all of them conclude that entrepreneurial knowledge has an impact on entrepreneurial interest. Therefore, it can be concluded that entrepreneurial knowledge affects the entrepreneurial interest of vocational students

Factors Influencing Financial Behavior in the use of E-Wallet (Gopay) Among Generation Z in the DKI Jakarta Region with Intention to use as a Mediating Variable

2024-09-06T15:53:07+00:00

The aim of this study is to identify the factors that influence financial behavior related to the use of the e-wallet service Gopay among Generation Z in the DKI Jakarta region, with the intention to use serving as a mediating variable. This research employs a quantitative methodology, utilizing a sample of 200 Gopay users. Data was collected through a questionnaire, and purposive sampling techniques were applied. Data analysis was conducted using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) method. The findings reveal that perceived ease of use does not impact financial behavior. Conversely, perceived security and perceived usefulness significantly and positively influence financial behavior. The intention to use has a positive and significant effect on financial behavior. Perceived ease of use does not influence the intention to use, whereas perceived security and perceived usefulness significantly and positively affect the intention to use. The intention to use does not mediate the relationship between perceived ease of use and perceived usefulness with financial behavior. However, it does mediate the relationship between perceived security and financial behavior.