ProBisnis : Jurnal Manajemen

The Effect of Live Streaming Sales and Store Atmosphere Digital on Generation Z Impulsive Buying Decisions in TikTok Shop (A Case Study in Kelurahan Abianbase)

2026-07-12T00:00:35+00:00

This study aims to determine the partial and simultaneous effects of live streaming sales and store atmosphere digital on impulsive buying decisions among Generation Z at TikTok Shop. Conducted in Kelurahan Abianbase, this quantitative research utilized a purposive sampling method, gathering primary data from 130 respondents through structured questionnaires. The data were analyzed using multiple linear regression. The results demonstrated that live streaming sales exerted a positive and significant effect on impulsive buying. Similarly, store atmosphere digital had a positive and significant impact. Simultaneously, both variables significantly enhanced impulsive buying decisions. Strategic recommendations include standardizing real-time information delivery during live sessions and establishing a uniform visual design for digital stores.

Analisis Dampak Kehadiran Pasar Ritel Modern terhadap Pendapatan dan Keberlangsungan Usaha Pedagang di Pasar Tradisional Dompu

2026-07-13T01:39:16+00:00

This study aims to analyze the impact of the presence of modern retail markets on the income and business sustainability of traders at the Dompu Traditional Market. The presence of modern retail such as minimarkets and supermarkets has changed the consumption patterns of the community, which has the potential to affect the economic conditions of traditional market traders. This study uses a quantitative approach with a survey method. The research population comprises all traders at the Dompu Traditional Market, totaling 673 people, with a sample of 88 respondents determined using the Slovin formula. Data were obtained through the distribution of questionnaires and analyzed using simple linear regression with the assistance of IBM SPSS Statistics 21. Before the analysis was conducted, the data were tested for validity, reliability, and classical assumption tests. The results of the study indicate that the presence of modern retail markets has a significant effect on the income of traders and the business sustainability of traders at the Dompu Traditional Market. The increasing competition causes changes in the number of customers, sales levels, as well as traders' ability to maintain their businesses. These findings indicate that the presence of modern retail becomes an important factor influencing the economic condition of traditional market traders. Therefore, policies and strategies are needed that can enhance the competitiveness of traditional market traders so they are able to survive amid the development of modern retail.

Analisis Strategi Pemasaran Berbasis Digital dalam Meningkatkan Keunggulan Bersaing Rumah Makan Doro Tarei

2026-07-14T00:51:39+00:00

This study investigated the digital marketing strategies implemented by Rumah Makan Doro Tarei to enhance its competitive advantage amidst intense competition in the culinary sector. The main problem was the struggle of the business to optimize digital platforms and maintain consistent promotional content to attract consumers. A qualitative approach with a case study design was utilized. Data were gathered through in-depth interviews with the owner and staff, alongside observation and documentation. The findings revealed that the restaurant actively utilized various digital platforms, including social media, communication applications, digital maps, and food delivery services, to reach wider audiences and interact directly with customers. The implementation involved basic planning, execution, and evaluation stages. Despite facing challenges such as time constraints, limited design skills, and human resource shortages, the digital marketing efforts effectively increased the customer base and brand visibility. The study concluded that consistent and interactive digital marketing significantly improved customer loyalty and strengthened the overall competitive advantage of the local culinary business.

Analisis Strategi Inovasi Produk Dan Pemasaran Digital Dalam Upaya Peningkatan Daya Saing Produk UMKM (Studi Kasus Toko Roti Dewi)

2026-07-14T00:55:33+00:00

This study aims to analyze the product innovation and digital marketing strategies implemented by Toko Roti Dewi in Dompu Regency to enhance the competitiveness of SMEs. The research employed a descriptive qualitative method with data collected through semi-structured interviews, observation, and documentation. The findings reveal that product innovation strategies include seasonal product development, modification of taste and packaging, utilization of local raw materials, addition of new menu variants, and the use of modern production technology. Digital marketing strategies consist of social media utilization, online marketplaces, online promotions, interactive communication with customers, and the creation of simple visual content. The results indicate that WhatsApp is the dominant marketing channel because it provides fast, personal, and flexible communication compared to marketplaces. The consistent implementation of product innovation combined with digital marketing strategies has been proven to increase customer loyalty, expand market reach, and strengthen SME competitiveness amid growing business competition.

Pengaruh Social Media Marketing dan Online Customer Review Menu terhadap Keputusan Pembelian Konsumen pada Lesehan Oha Doku di Kabupaten Dompu

2026-07-15T09:29:51+00:00

This study aims to analyze the influence of social media marketing and online customer review menus on consumer purchase decisions at lesehan oha doku in dompu district. This study uses a quantitative approach. The population in this study is 8,800 accounts following the lesehan oha doku facebook page. The determination of the number of samples using the slovin formula with a margin of error of 10% was obtained by 98 respondents. The results of this study show that partially the social media marketing variable does not have a significant effect on purchase decisions, with a value of 0.535. And the online customer review variable has a significant effect on purchase decisions, with a Significance value (Sig.) of 0.001. Meanwhile, simultaneously it shows that the variables of social media marketing and online customer reviews menu together have a significant effect on purchase decisions, with a Significance value (Sig.) of 0.004.

Pengaruh Kepemimpinan dan Pengembangan Kompotensi terhadap Kualitas Kerja Pegawai Kantor Camat Medan Baru

2026-07-30T06:44:09+00:00

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan dan pengembangan kompetensi terhadap kualitas kerja pegawai Kantor Camat Medan Baru, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif. Populasi penelitian mencakup seluruh pegawai Kantor Camat Medan Baru. Sebanyak 30 responden dipilih menggunakan teknik sampel jenuh. Data dikumpulkan melalui penyebaran kuesioner dengan skala Likert dan dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, serta koefisien determinasi (R²) dengan bantuan SPSS versi 21. Hasil penelitian menunjukkan bahwa kepemimpinan secara parsial berpengaruh positif dan signifikan terhadap kualitas kerja pegawai, dengan nilai t hitung sebesar 3,548 yang lebih besar daripada t tabel sebesar 1,703. Pengembangan kompetensi juga secara parsial berpengaruh positif dan signifikan terhadap kualitas kerja pegawai, dengan nilai t hitung sebesar 7,731 yang lebih besar daripada t tabel sebesar 1,703. Secara simultan, kepemimpinan dan pengembangan kompetensi berpengaruh signifikan terhadap kualitas kerja pegawai, yang ditunjukkan oleh nilai F hitung sebesar 40,082 yang lebih besar daripada F tabel sebesar 3,354. Nilai koefisien determinasi (R²) sebesar 0,748 menunjukkan bahwa kepemimpinan dan pengembangan kompetensi mampu menjelaskan 74,8% variasi kualitas kerja, sedangkan 25,2% sisanya dijelaskan oleh faktor lain di luar model penelitian. Temuan ini mengimplikasikan bahwa Kantor Camat Medan Baru perlu memperkuat kemampuan pimpinan dalam memberikan arahan, komunikasi, dan pengawasan serta menyelenggarakan program pengembangan kompetensi yang sesuai dengan kebutuhan pegawai untuk meningkatkan kualitas kerja.

Pengaruh Biaya produksi, Biaya Kualitas, Harga Jual dan Modal Kerja Terhadap Laba Bersih Sub Sektor Makanan dan Minuman Yang Terdaftar di Bei Tahun 2018-2025

2026-08-13T02:21:11+00:00

This study analyzed the effect of production cost, quality cost, selling price and working capital on net profit in food and beverage manufacturing companies listed on the Indonesia Stoxk Exchange (IDX) during the period 2018-2025. Methodology used was a quantitative approach with descriptive and verificative research design. Purposive sampling was to select a sample of 4 manufacturing companies meeting specific criteria over an 8year observation period, resulting in 32 sample data points. Secondary data obtained from annual audited financial reports were analyzed using multiple linear regression, classical assumption test, Pearson product-moment correlation, coefficient of determination, t-test and F-test via SPSS IBM v.26. The result demonstrated that production cost, quality cost, selling price and working capital individually and simultaneously provided significant insights into net profit fluctuations. Managing operational efficiency and pricing strategies proved vital for maintaining profitability amidst raw material price changes.

Hubungan Antara Lokasi Usaha dengan Tingkat Kunjungan Konsumen Umkm di Purwakarta

2026-08-08T02:36:30+00:00

Penelitian ini bertujuan untuk menganalisis hubungan antara lokasi usaha dengan tingkat kunjungan konsumen pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Purwakarta. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif melalui analisis regresi linier sederhana. Sampel penelitian berjumlah 91 responden yang merupakan konsumen UMKM sektor kuliner dan/atau perdagangan eceran di Purwakarta, yang dipilih menggunakan teknik non-probability sampling dengan metode purposive sampling. Data dikumpulkan melalui kuesioner berskala Likert 1–5 yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa seluruh item instrumen dinyatakan valid dan reliabel (Cronbach’s Alpha Lokasi Usaha = 0,777; Tingkat Kunjungan Konsumen = 0,769). Hasil analisis regresi linier sederhana memperoleh persamaan Y = 6,460 + 0,822X dengan koefisien korelasi (R) sebesar 0,844 dan koefisien determinasi (R Square) sebesar 0,713, yang berarti variabel Lokasi Usaha mampu menjelaskan 71,3% variasi Tingkat Kunjungan Konsumen. Hasil uji t menunjukkan nilai t hitung sebesar 14,855 dengan signifikansi 0,000 (< 0,05), sehingga H₀ ditolak dan H₁ diterima. Dapat disimpulkan bahwa lokasi usaha berpengaruh positif dan signifikan terhadap tingkat kunjungan konsumen UMKM di Purwakarta. Temuan ini memberikan implikasi praktis bagi pelaku UMKM dan pemerintah daerah dalam merumuskan strategi penataan lokasi usaha guna meningkatkan kunjungan dan daya saing UMKM.