Emilia L, Ratnawati A. Building Loyalty in Finance: The Interplay of Brand Image, Communication, Service Quality, and Trust. ProBisnis [Internet]. 2025 Aug. 16 [cited 2026 Apr. 18];16(4):723-32. Available from: https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/1095