I. G. N. B. Segara, I. G. N. Sanjaya, and W. G. S. Parwita, “The Effect of Live Streaming Sales and Store Atmosphere Digital on Generation Z Impulsive Buying Decisions in TikTok Shop (A Case Study in Kelurahan Abianbase)”, ProBisnis , vol. 17, no. 4, pp. 2011–2019, Aug. 2026.