Karo, I. K., Saragih, N. M. and Ginting, H. S. (2026) “The Impact of Influencer and Digital Marketing on Brand Awareness in MSMEs: A Case Study in the Creative Industry Sector in Medan City”, ProBisnis : Jurnal Manajemen, 17(1), pp. 163–170. Available at: https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/1394 (Accessed: 1 May 2026).