PURNOMO, B.; ANDRIYANSAH, A. Ergo-Iconical Value Positioning Strategy to Improve Pharmaceutical Company Performance. ProBisnis : Jurnal Manajemen, [S. l.], v. 15, n. 2, p. 28–36, 2024. Disponível em: https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/477. Acesso em: 18 apr. 2026.