Pemanfaatan Tiktok Sebagai Platform Digital Marketing Dalam Upaya Peningkatan Penjualan CV Avero Indonesia
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Abstract
The development of digital technology has significantly changed product marketing patterns. This study aims to analyze the use of TikTok as a digital marketing platform in an effort to increase sales of CV Avero Indonesia. The research method used is a case study with a qualitative and quantitative approach, collecting data through observation, interviews, and sales documentation. The results of the study show that promotional strategies through TikTok, such as creating creative content, using influencers, and actively interacting with consumers, have a positive impact on increasing product awareness and sales. In addition, the TikTok algorithm that facilitates the distribution of content organically expands market reach effectively. Thus, TikTok is proven to be an effective digital promotional media to increase product sales at CV Avero Indonesia. This study contributes to business actors who want to optimize digital marketing through social media.
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How to Cite
Salsabila, A. S., & Soebiyantoro, U. (2025). Pemanfaatan Tiktok Sebagai Platform Digital Marketing Dalam Upaya Peningkatan Penjualan CV Avero Indonesia. ProBisnis : Jurnal Manajemen, 16(5), 1346–1353. Retrieved from https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/977
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Pongratte, L. J., Liu, J., Putri, M. D. P. W., & Paulin, A. (2023). The effect of promotion via TikTok live streaming on consumers’ buying interest in clothing products. Open Journal of Social Sciences, 11(4), 333-347.
Putra, H. M., & Fajri, C. (2025). Pemanfaatan Media Sosial TikTok sebagai Media Promosi untuk Pengenalan Industri Kuliner di Yogyakarta melalui Akun TikTok @makanandiyogya. Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), 9(2), 639–645. https://doi.org/10.35870/jtik.v9i2.2017
Setya Rahmalida, H., & Susan, M. (2025). The Influence Of Beauty Influencer Marketing And Viral Marketing On Purchase Intention: The Mediating Role Of Brand Trust In The Originote Skincare Products. International Journal of Science, Technology & Management, 6(3), 497-506. https://doi.org/10.46729/ijstm.v6i3.1279
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Veronika, V., & Indriati, E. (2025). The Influence of Promotion on TikTok Live Streaming Selling on Consumer Purchasing Decisions in Take on Thrift Online Businesses. Dinasti International Journal of Economics, Finance &Amp; Accounting, 6(3), 2039–2047. https://doi.org/10.38035/dijefa.v6i3.4643
Alika, F., Listiana, E., Afifah, N., Juniwati, J., & Mayasari, E. (2024). TikTok social media marketing and beauty influencers’ impact on skintific purchase decisions through brand awareness. Journal of Management Science (JMAS), 7(1), 165-174.
Aritonang, N. Y., Gatot Nazir Ahmad, Nofriska Krissanya, & Terrylina Arvinta Monoharp. (2025). How content marketing and influencers drive skincare purchase intentions on social commerce. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), 3(1), 2360–2377. https://doi.org/10.21009/ISC-BEAM.013.173
Febri Annisa, Mochammad Reza Fadli, Novia Suherman, & Ida Farida Adi Prawira. (2024). Analisis Pengaruh Strategi Pemasaran melalui TikTok terhadap Minat Beli Konsumen: Studi Literatur. Jurnal Bisnis Mahasiswa, 4(1), 14–24. https://doi.org/10.60036/jbm.v4i1.art2
Fernanda, E. R., & Dwita, V. (2024). The Impact of Social Media Marketing on TikTok: Exploring Brand Awareness and Consumer Brand Engagement as Mediators of Purchase Intention among Gen Z in Padang. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora), 8(2), 2690-2699.
Fill, C., & Turnbull, S. (2016). Marketing Communications. The Prentice Hall Europe.
Fitriani, L. K., Ramdan, M., & Omar, A. A. (2025). SYSTEMATIC LITERATURE REVIEW DIGITAL MARKETING ANALYSIS OF TIKTOKSHOP APPLICATION FEATURES ON PURCHASING DECISIONS. Indonesian Journal of Strategic Management, 8(1), 54-64.
Kamaludin, N. F., Maesaroh, S. S., & Hermawan, A. (2025). Analysis of Content Marketing Implementation Strategies in Enhancing Customer Engagement: A Case Study of Tsabine Official. Journal of Investment Development, Economics and Accounting, 1(3), 243-253.
Kotler, P. & Kevin Lane Keller. (2016). Marketing Managemen (15 ed.). PearsonEducation,Inc.
Pedro, I. L. M. (2023). The Role of Micro-Influencers for Luxury Fashion Brands (Master’s thesis, ISCTE-Instituto Universitario de Lisboa (Portugal)).
Pongratte, L. J., Liu, J., Putri, M. D. P. W., & Paulin, A. (2023). The effect of promotion via TikTok live streaming on consumers’ buying interest in clothing products. Open Journal of Social Sciences, 11(4), 333-347.
Putra, H. M., & Fajri, C. (2025). Pemanfaatan Media Sosial TikTok sebagai Media Promosi untuk Pengenalan Industri Kuliner di Yogyakarta melalui Akun TikTok @makanandiyogya. Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), 9(2), 639–645. https://doi.org/10.35870/jtik.v9i2.2017
Setya Rahmalida, H., & Susan, M. (2025). The Influence Of Beauty Influencer Marketing And Viral Marketing On Purchase Intention: The Mediating Role Of Brand Trust In The Originote Skincare Products. International Journal of Science, Technology & Management, 6(3), 497-506. https://doi.org/10.46729/ijstm.v6i3.1279
Tjiptono. (2017). Pemasaran Strategi. Andi.
Veronika, V., & Indriati, E. (2025). The Influence of Promotion on TikTok Live Streaming Selling on Consumer Purchasing Decisions in Take on Thrift Online Businesses. Dinasti International Journal of Economics, Finance &Amp; Accounting, 6(3), 2039–2047. https://doi.org/10.38035/dijefa.v6i3.4643