Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Pada E-commerce Bukalapak
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Abstract
The purpose of this study was to determine the effect of Product Quality, Price and Promotion on Purchasing Decisions on Bukalapak e-commerce in Baturaja Timur District simultaneously and partially. This type of research is associative research. The population is infinite and the sample is 100 respondents. The data used are Primary and Secondary data, using questionnaire and documentation data collection methods. The analysis technique used is Multiple Linear Regression, F and t Hypothesis Tests, and the Determination Coefficient. The results show that there is a positive influence of Product Quality, Price and Promotion on Purchasing Decisions on Bukalapak e-commerce in Baturaja Timur District.
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How to Cite
Putri, Y., Rahayu, S., & Fitantina, F. (2025). Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Pada E-commerce Bukalapak. ProBisnis : Jurnal Manajemen, 16(2), 201–206. Retrieved from https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/936
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Harini, S., Gunawan, R., & Distriyati, W. (2024). Pengaruh Harga, Citra Merek dan Promosi terhadap Keputusan Pembelian Produk Fashion pada Aplikasi Bukalapak (Studi Kasus pada Mahasiswa Universitaas Djuanda Bogor). Jurnal Pendidikan Tambusai, 8(1), 7580–7587.
Harjadi, D., & Arraniri, I. (2021). Experiental Marketing & Kualitas Produk dalam Kepuasan.
Indrasari, M. (2019). Pemasaran Dan Kepuasan Pelanggan. In Sustainability (Switzerland) (Vol. 11, Issue 1). http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI
Sugiyono. (2018). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung CV Alfabeta.
Suryawan, T. G. A. W. K., Sumerta, I. K., Widiantari, A. P. S., & Abdullah, S. (2023). How Product Review, Price and Ease of Transaction Affect Online Purchase Decision: Study of Bukalapak Users in Gelgel Village, Bali. JBTI : Jurnal Bisnis : Teori Dan Implementasi, 14(1), 287–305. https://doi.org/10.18196/jbti.v14i1.18463
Wati, B. P. C., Surianto, M. A., & Krisnawati, W. (2022). Pengaruh Keragaman Produk, Kualitas Produk dan Word of Mouth Terhadap Keputusan Pembelian Pada Marketplace Bukalapak. Master: Jurnal Manajemen Dan Bisnis Terapan, 2(1), 1. https://doi.org/10.30595/jmbt.v2i1.14098