The Effect of Live Streaming, Discounts, and Free Shipping on the Decision to Purchase Fashion Products on The Shopee Application among Students of The Solo Christian University of Technology
Keywords:
Shopee, Live Streaming, Discounts, Free Shipping, Purchase DecisionsAbstract
This study aims to examine the effect of Live Streaming, Discounts, and Free Shipping on Purchase Decisions of Fashion Products on the Shopee App among students of Universitas Kristen Teknologi Solo. The data used in this study was obtained from questionnaires filled out by respondents, making this a quantitative study. The researcher used Purposive Sampling, a sampling technique based on specific considerations to determine appropriate samples. A total of 40 participants were selected as the sample. Data analysis was performed using multiple linear regression. The results indicate that the variables of Live Streaming and Discounts have no significant effect on purchase decisions individually, while Free Shipping has a significant effect on purchase decisions individually. Meanwhile, the simultaneous analysis shows that the variables of Live Streaming, Discounts, and Free Shipping have an influence on purchase decisions.
References
Febriani, E. P., & Sudarwanto, T. (2023). Pengaruh Brand Image Dan Live Streaming Marketing Di Tiktok Terhadap Keputusan Pembelian Produk Somethinc. Jurnal Ilmiah Wahana Pendidikan, 9(21), 290–303. https://doi.org/10.5281/zenodo.10076889
Indriani, N., Maryam Jurnal Widya, S. (2020). Beli Konsumen Ditinjau Dari Diskon Harga, M., Produk, K., & Merk Studi Pada Merek So Klin Lantai Luwes Kestalan Surakarta Nunung Indriani Sudarwati Siti Maryam, K. Minat Beli Konsumen Ditinjau Dari Diskon Harga, Keberagaman Produk, Kepercayaan Merk (Studi Pada Merek So Klin Lantai Luwes Kestalan Surakarta (Vol. 29).
Mardiatmoko, G.-. (2020). PENTINGNYA UJI ASUMSI KLASIK PADA ANALISIS REGRESI LINIER BERGANDA. BAREKENG: Jurnal Ilmu Matematika Dan Terapan, 14(3), 333–342. https://doi.org/10.30598/barekengvol14iss3pp333-342
Permatasari … Rohwiyati. (2022). Pengaruh Budaya Organisasi, Motivasi Dan Komitmen Organisasi Terhadap Kinerja Guru (Studi kasus di SMP Negeri 2 Giriwoyo Kabupaten Wonogiri Tahun 2022). Jurnal Penelitian Dan Kajian Ilmiah Fakultas Ekonomi Universitas Surakarta, 20(4), 268–281.
Ramayani Yusuf, Heny Hendrayati, & L. A. W. (2020). PENGARUH KONTEN PEMASARAN SHOPEE TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN.
Viela Tusanputri, A., & Dian, N. (2021). Pengaruh iklan dan program gratis ongkir terhadap keputusan pembelian pada platform e-commerce tiktok shop. FORUM EKONOMI, 23(4), 632–639. http://journal.feb.unmul.ac.id/index.php/FORUMEKONOMI
Wanta, F. T., Trang, I., Taroreh, R. N., Manajemen, J., & Ekonomi dan Bisnis Universitas Sam Ratulangi Manado, F. (2022). PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR INSPEKTORAT KABUPATEN MINAHASA TENGGARA DI MASA PANDEMI COVID-19. In TAROREH 113 Jurnal EMBA (Vol. 10, Issue 1).
1.jpg){kind=logo}
