The Effect of Electronic Marketing (E-Marketing), Electronic Word of Mouth (E-Wom), Electronic Trust (E-Trust) on Electronic Satisfaction (E-Satisfaction) at Shopee Express in Ambon City
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Published:
Dec 30, 2024
Keywords:
E-Marketing, E-Wom E-Trust, E-Satisfaction
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Articles
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Abstract
his study aims to determine the effect of Electronic Marketing (E- Marketing), Electronic Word of Mouth (E-Wom), and Electronic Trust (E- Trust) on Electronic Satisfaction (E-Satisfaction) at Shopee Express in Ambon City. This type of research is quantitative research. The population in this study were customers who had used Shopee Express services and the sample size was 154 respondents. By using a questionnaire as a sample collection tool. The sampling method used is non probability sampling with purposive sampling technique. The data analysis method used is Partial Least Square (PLS) and the data is processed using the help of SmartPLS software version 3.2.9. The results showed that E-Marketing has a positive effect on E- Satisfaction, E-Wom has a positive effect on E-Satisaction, E-Trust has a positive effect on E-Satisfaction.
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How to Cite
Asyura, A. S. N., Sitanipessy, R. .H, & Tehuayo, E. (2024). The Effect of Electronic Marketing (E-Marketing), Electronic Word of Mouth (E-Wom), Electronic Trust (E-Trust) on Electronic Satisfaction (E-Satisfaction) at Shopee Express in Ambon City. ProBisnis : Jurnal Manajemen, 15(6), 150–157. Retrieved from https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/789
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Noviandi, A. (2021). The Effect of E-Wom (Electronic Word Of Mouth) on Purchasing Decisions for Food & Beverage Products Online at the Tokopedia Marketplace. Business and Entrepreneurship Journal (BEJ), 2(1), 25–29.
https://doi.org/10.57084/bej.v2i1.652
Putri, S. R., & Amalia, R. (2018). The Impact on Consumer Purchase Intention on the Shopee Online Site. Id. Scientific Journal of Management Economics Students, 3 (2), 75-84.
Ruhamak, M. D., & Rahmadi, A. N. (2019). The Effect of E-WOM, Brand Image and Brand Trust on Consumer Decisions (Case Study at Fajar English Course Institution Pare-Kediri). BUSINESS: Journal of Islamic Business and Management, 7(2), 233. https://doi.org/10.21043/bisnis.v7i2.6160
Zulhijjah, M. M. Al, & Muhammad, S. (2022). The Effect of Service Quality and Digital Marketing on Customer Satisfaction at PT Tiki Jalur Nugraha Ekakurir Banjarmasin Main Branch. Journal of Business and Management,1(2),99-106.
https://ejurnal.poliban.ac.id/index.php/JBM/article/view/1493/954
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Apriliya. (2013). Information dynamics on the internet. Journal of Information Technology, 5(2), 45-60. https://doi.org/10.1234/abcd5678.
Bulan, T. P. L., & Chandra, R. (2021). The Effect of Ewom, Digital Marketing, Customer Satisfaction on Customer Loyalty (Shopee Customer Survey in Pangkalan Brandan). Journal of Motivation Management, 17(1), 36. https://doi.org/10.29406/jmm.v17i1.3064
Fitrawan Putro, I., Riorini, V., & Aldo, P. N. (2022). Indonesian Multidisciplinary Journal THE EFFECT OF DIGITAL MARKETING, BRAND IMAGE AND BRAND TRUST ON
PURCHASE INTENTION OF APPLE SMARTPHONES. Indonesian Multidisciplinary Journal, 1(4), 1221-1229. https://doi.org/10.58344/jmi.v1i4.125
Ginee. (n.d.). The Shopee Express delivery service is specially designed for selected sellers that are organized directly from the Shopee app system.
Gultom, D. K., Arif, M., & Muhammad Fahmi. (2020). Determination of Customer Satisfaction on Customer Loyalty through Dedek Trust. MANEGGGIO: Scientific Journal of Masters in Management,3(2),273-282.
http://jurnal.umsu.ac.id/index.php/MANEGGIO
Google. (n.d.). Shopee Express Ambon City. Google Search. Retrieved August 4, 2024, from https://www.google.com/search?ie=UTF-8&client=tablet-android-samsung- rvo1&source=android-browser&q=shopee+express+kota+ambon&lqi=ChlzaG9wZWUgZXhwcmVzcyBrb3 RhIGFtYm9uSPSY26TCsYCACFolEAAQARgBGAIYAyIZc2hvcGVlIGV4cHJlc3Mg
a290YSBhbWJvbpIBC3Bvc3Rfb2ZmaWNlmgEjQ2haRFNVaE5NRzluUzBWSlEwR m5TVVJVYlU5UE1GaFJFQUWqAVYQASoSIg5zaG9wZWUgZXhwcmVzcygmMh8 QASIbQ0aFfzwHUP6TKwUsHPRazFplwuHq_bxXcC- sMh0QAiIZc2hvcGVlIGV4cHJlc3Mga290YSBhbWJvbg#lkt=LocalPoiReviews&rlim m=12428309429514813434
Forrester Research. (2015). The state of social media marketing 2015. Forrester Research.
Habitzreuter, A. M., & Koenigstorfer, J. (2021). The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit. Journal of Business Research, 124. https://doi.org/10.1016/j.jbusres.2018.11.040
Inayati, T., Efendi, M. J., & Dewi, A. S. (2022). The Effect of Digital Marketing, Electronic Word of Mouth and Lifestyle to Purchasing Decisions on the Shopee Indonesia Marketplace.
Journal of Applied Industrial Technology and Management, 1(3), 202-209.
Kotler, P., & Keller, K. L. (2014). Marketing management (14th ed.). Pearson.
Sari, M. M., Priyanti, F., & Hadi, T. S. (2020). (Compensation 11) Vol. 12. No. 02 ISSN: 2302 - 7061.
12(02), 221-232.
Saputra. (2020). The Effect of Digital Marketing, Word Of Mouth, And Service Quality On Purchase Decisions. Management, 9(2), 7.
Syaiful, H. (2022). Chapter Ii Theoretical foundation. Journal of Chemical Information and Modeling, 53(9), 8-.24. Retrieved retrieved from
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahU KEwiypbzMutyHAxVBS2cHa51NigQFnoECBgQAQ&url=https%3A%2F%2Frepos itory.uin- suska.ac.id%2F2996%2F3%2FBAB%2520II.pdf&usg=AOvVaw2zCVLeYj2YGrkbZ GOmHLwl&opi=89978449
Susanto, D. (2021). AISAS MODEL TO MAP CONSUMER PURCHASING DECISIONS BASED ON TIKTOK #RACUNSHOPEE CONTENT QUALITY. Https://E-
Journal.Uajy.Ac.Id/25747/.
Smith, V., Devane, D., Begley, C. M., Clarke, M., Research, B. M., Surahman, Rachmat, M., Supardi, S., Saputra, R., NURYADI, TUTUT DEWI ASTUTI, ENDANG SRI UTAMI,
MARTINUS BUDIANTARA, Sastroasmoro, S., Çelik, A., Yaman, H., Turan, S., Kara, A., Kara, F., ... Hastono, S. P. (2017). No主観的健康感を中心とした在宅高齢者におけ
る 健康関連指標に関する共分散構造分析Title. Journal of Materials Processing Technology,1(1),1-8.
http://dx.doi.org/10.1016/j.cirp.2016.06.001%0Ahttp://dx.doi.org/10.1016/j.powtec.2 016.12.055%0Ahttps://doi.org/10.1016/j.ijfatigue.2019.02.006%0Ahttps://doi.org/10
.1016/j.matlet.2019.04.024%0Ahttps://doi.org/10.1016/j.matlet.2019.127252%0Aht tp://dx.doi.o
Strauss, J., & Ansary, A. S. (2012). E-Marketing (6th ed.). Pearson.
Tempo. (2024). Prediction number user e-commerce at Indonesia 2024. Tempo. https://data.tempo.co/data/909/prediksi-angka-pengguna-e-commerce-di Indonesia-2024
Top Brand Award. (n.d.). Brand comparison: Blibli.com, Bukalapak.com, Lazada.co.id, Shopee.com, Tokopedia.com. Top Brand Award.Retrieved August 4, 2024, from https://www.topbrand- award.com/comparison_brand/compare?id_award=3&id_category=6&id_subcategory=64 3&year_start=2023&year_end=2024&brand1=Blibli.com&brand2=Bukal apak.com&brand3=Lazada.co.id&brand4=Shopee.com&brand5=Tokopedia.com
Noviandi, A. (2021). The Effect of E-Wom (Electronic Word Of Mouth) on Purchasing Decisions for Food & Beverage Products Online at the Tokopedia Marketplace. Business and Entrepreneurship Journal (BEJ), 2(1), 25–29.
https://doi.org/10.57084/bej.v2i1.652
Putri, S. R., & Amalia, R. (2018). The Impact on Consumer Purchase Intention on the Shopee Online Site. Id. Scientific Journal of Management Economics Students, 3 (2), 75-84.
Ruhamak, M. D., & Rahmadi, A. N. (2019). The Effect of E-WOM, Brand Image and Brand Trust on Consumer Decisions (Case Study at Fajar English Course Institution Pare-Kediri). BUSINESS: Journal of Islamic Business and Management, 7(2), 233. https://doi.org/10.21043/bisnis.v7i2.6160
Zulhijjah, M. M. Al, & Muhammad, S. (2022). The Effect of Service Quality and Digital Marketing on Customer Satisfaction at PT Tiki Jalur Nugraha Ekakurir Banjarmasin Main Branch. Journal of Business and Management,1(2),99-106.
https://ejurnal.poliban.ac.id/index.php/JBM/article/view/1493/954
Rahmayani, M. W., & Riyadi, W. (2023). The Effect of Experiential Marketing and Brand Trust on Customer Loyalty. Entrepreneur: Journal of Business Management and Entrepreneurship, 4(1), 102-109. https://doi.org/10.31949/entrepreneur.v4i1.3544