The Influence of Digital Banking Services (E-Chanel) on Customer Loyalty of PT Bank Central Asia Jakarta Branch
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Published:
Dec 30, 2024
Keywords:
Digital Banking Services, customer loyalty
Section
Articles
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Abstract
Banking institutions play a crucial role in the economy by enabling resource allocation and credit provision, with Bank Indonesia focusing on monetary stability. This study explores how digital banking services affect customer loyalty at PT Bank Central Asia (BCA). A quantitative approach was adopted, utilizing SPSS Statistics 23 for data analysis from a sample of 100 BCA customers using digital banking services. The findings reveal that digital banking services significantly and positively impact customer loyalty, both individually and simultaneously. This research emphasizes the importance of efficient digital banking services in maintaining customer loyalty.
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How to Cite
Arsj, F. R. (2024). The Influence of Digital Banking Services (E-Chanel) on Customer Loyalty of PT Bank Central Asia Jakarta Branch. ProBisnis : Jurnal Manajemen, 15(6), 406–408. Retrieved from https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/701
References
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Wardhana, M. R., Triayudi, A., & Hayati, N. (2022). Analisis Faktor Calon Nasabah PT. Bank Central Asia dalam Pembuatan Rekening Online menggunakan Metode K-Means Clustering Studi Kasus Wisma Asia BCA. Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), 6(1), 85-92. DOI: https://doi.org/10.35870/jtik.v6i1.391
www.bca.co.id/2023
https://doi.org/10.51903/jupea.v2i2.285
Marwanah, S., & Shihab, M. S. (2022). Pengaruh kualitas pelayanan elektronik dan kepuasan terhadap kepercayaan konsumen serta dampaknya terhadap loyalitas konsumen. Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan, 4(7), 2804-2822. DOI: https://doi.org/10.32670/fairvalue.v4i7.1274
Ningsih, S. (2021). Dampak Dana Pihak Ketiga Bank Konvensional Dan Bank Syariah Serta Pertumbuhan Ekonomi Di Indonesia. Penerbit Widina, 2-60.
Sugiyono, (2021). Metode Penelitian Kuantitatif Kualitatif Dan R&D (M.Dr. Ir. Sutopo, S.Pd), Penerbit Alfabeta.
Triyanti, D., Kaban, R. F., & Iqbal, M. (2021). Peran Layanan Mobile Banking dalam Meningkatkan Kepuasan dan Loyalitas Nasabah Bank Syariah. Jurnal Muhammadiyah Manajemen Bisnis, 2(1), 51-62.
Wardhana, M. R., Triayudi, A., & Hayati, N. (2022). Analisis Faktor Calon Nasabah PT. Bank Central Asia dalam Pembuatan Rekening Online menggunakan Metode K-Means Clustering Studi Kasus Wisma Asia BCA. Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), 6(1), 85-92. DOI: https://doi.org/10.35870/jtik.v6i1.391
www.bca.co.id/2023