Evaluasi Dan Pengembangan Bisnis Usaha Sempol Ayam Mudzky

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Published: Feb 11, 2025
Keywords:
Business Feasibility Study, Chicken Sempol, Snack Business, Strategy
Issue
Vol. 16 No. 01 (2025): February: Management Science
Section
Articles
Statistics Article
Article View : 106 Times

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Muadz Abidzar Zaky
Universitas Pradita, Indonesia
Ajeng Andriani Hapsari
Universitas Pradita, Indonesia

Abstract

The Sempol Ayam business is a snack business that uses chicken as the main ingredient. Currently the Sempol Ayam Mudzky branch operates in the East Jakarta and South Jakarta areas. This business idea arose because of the COVID19 conditions, where the MSME business at that time was very influential on the wheels of the Indonesian economy. This business is online and offline based, using the gofood and grabfood platforms as online media and outlets as offline media. This study aims to determine the feasibility of the Sempol Ayam business in the Jakarta area in terms of market aspects, operational aspects, human resource aspects, financial aspects and strategic aspects. Researchers are targeting 2% of the total population in Jakarta. The study results show that the business is feasible to run from the aspects that have been tested

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How to Cite
Zaky, M. A., & Hapsari, A. A. (2025). Evaluasi Dan Pengembangan Bisnis Usaha Sempol Ayam Mudzky. ProBisnis : Jurnal Manajemen, 16(01), 42–49. Retrieved from https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/627
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