Analysis of marketing strategies in increasing sales volume in Alfamidi, Gido district
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Abstract
Alfamidi Gido District is a market that provides various kinds of fresh fruit such as grapes, lemons, melons, pears, watermelons and other fruit. Alfamidi Gido District is located in Hiliweto village Jln. Jalan Merdeka No. 89, Hiliweto Gido. This research aims to identify and find out marketing strategies in increasing the volume of fruit sales in Alfamidi, Gido District, to find out what Alfamidi's obstacles are in choosing a marketing strategy, and what Alfamidi's solutions are in choosing a marketing strategy. To achieve this goal, researchers processed data using descriptive qualitative research methods using observation, interviews and documentation research instruments and determined several respondents who had certain criteria: 1 key informant and 3 supporting informants. Based on the analysis above, conclusions can be drawn, namely in promoting Alfamidi fruit, Gido District has carried out a good and effective marketing strategy so that there has been an increase in sales of fresh fruit, where the main strategy is the marketing strategy. Based on the research results, it was concluded that a marketing strategy could increase the sales volume of Freshfruit in Alfamidi, Gido District.
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How to Cite
Zega, S., Gea, N. E., Batee, M. M., & Zebua, S. (2024). Analysis of marketing strategies in increasing sales volume in Alfamidi, Gido district: . ProBisnis : Jurnal Manajemen, 15(2), 138–143. Retrieved from https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/479
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Almulhim, A. I., & Abubakar, I. R. (2024). A segmentation approach to understanding water consumption behavioral patterns among households in Saudi Arabia for a sustainable future. Resources, Environment and Sustainability, 15(August 2023), 100144. https://doi.org/10.1016/j.resenv.2023.100144
Carloman, A. N., Bermudo, U. V. W., Estilloso, E. M., & Llantos, O. E. (2024). Bundle AI: An Application of Multiple Constraint Knapsack Problem (MCKP) Through Genetic Algorithm (GA). Procedia Computer Science, 231(2018), 24–31. https://doi.org/10.1016/j.procs.2023.12.153
Cheah, C. W., Koay, K. Y., & Lim, W. M. (2024). Social media influencer over-endorsement: Implications from a moderated-mediation analysis. Journal of Retailing and Consumer Services, 79(March), 103831. https://doi.org/10.1016/j.jretconser.2024.103831
Gao, F., & Shen, Z. (2024). Sensory brand experience and brand loyalty: Mediators and gender differences. Acta Psychologica, 244(September 2023), 104191. https://doi.org/10.1016/j.actpsy.2024.104191
Govindan, K. (2024). Unlocking the potential of quality as a core marketing strategy in remanufactured circular products: A machine learning enabled multi-theoretical perspective. International Journal of Production Economics, 269(November 2023), 109123. https://doi.org/10.1016/j.ijpe.2023.109123
Guan, S., Chao, C. W. (Fred), & Tian, F. (2024). Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study. Journal of Retailing and Consumer Services, 79(March), 103837. https://doi.org/10.1016/j.jretconser.2024.103837
Khan, M. R., & Sarkar, U. (2024). Business leadership in the digital age: IKEA’s story in the retail and consumer sector. Green Technologies and Sustainability, 2(2), 100081. https://doi.org/10.1016/j.grets.2024.100081
Kumar, V., Ashraf, A. R., & Nadeem, W. (2024). AI-powered marketing: What, where, and how? International Journal of Information Management, March, 102783. https://doi.org/10.1016/j.ijinfomgt.2024.102783
Kuppusamy, V., Shanmugasundaram, M., Dhandapani, P. B., Martin-Barreiro, C., Cabezas, X., Leiva, V., & Castro, C. (2024). Addressing a decision problem through a bipolar Pythagorean fuzzy approach: A novel methodology applied to digital marketing. Heliyon, 10(3), e23991. https://doi.org/10.1016/j.heliyon.2024.e23991
Li, Y., & Wang, T. (2024). Intelligent management process analysis and security performance evaluation of sports equipment based on information security. Measurement: Sensors, 33(March), 101083. https://doi.org/10.1016/j.measen.2024.101083
Ma, X., & Gu, X. (2024). New marketing strategy model of E-commerce enterprises in the era of digital economy. Heliyon, 10(8), e29038. https://doi.org/10.1016/j.heliyon.2024.e29038
Mohri, S. S., Nassir, N., Thompson, R. G., & Lavieri, P. S. (2024). Public transportation-based crowd-shipping initiatives: Are users willing to participate? Why not? Transportation Research Part A: Policy and Practice, 182(March), 104019. https://doi.org/10.1016/j.tra.2024.104019
Niedermeier, A., Mergel, C., Emberger-Klein, A., & Menrad, K. (2024). A predictive model approach to forecast consumers’ cluster membership in the green fast moving consumer goods sector. EFB Bioeconomy Journal, 4(March), 100064. https://doi.org/10.1016/j.bioeco.2024.100064
Puma-Flores, M., & Rosa-Díaz, I. M. (2024). Promoting sustainable agri-food systems through sustainability and responsible marketing: The case of peruvian companies at international trade shows. Journal of Cleaner Production, 448(March), 141568. https://doi.org/10.1016/j.jclepro.2024.141568
Ridde, V., Kane, B., Mbow, N. B., Senghor, I., & Faye, A. (2024). The sustainability of two departmental health insurance units in Senegal: A qualitative study. SSM - Health Systems, 2(October 2023), 100006. https://doi.org/10.1016/j.ssmhs.2023.100006
Roushenas, R., Rahbari, H. R., Alsagri, A. S., & Arabkoohsar, A. (2024). Improved marketing strategy of a hybrid renewable plant integrated with gravitational energy storage: Techno-economic analysis and multi-objective optimization. Journal of Energy Storage, 78(November 2023), 109991. https://doi.org/10.1016/j.est.2023.109991
Ruf, J., Menrad, K., & Emberger-Klein, A. (2024). Consumer perceptions and assessments of the local range of bio-based building products for renovation and refurbishment in Germany. EFB Bioeconomy Journal, 4(October 2023), 100063. https://doi.org/10.1016/j.bioeco.2024.100063
Segijn, C. M., Kim, E., Lee, G., Gansen, C., & Boerman, S. C. (2024). The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire. International Journal of Research in Marketing, 41(1), 156–169. https://doi.org/10.1016/j.ijresmar.2023.07.001
Singh, P. (2024). Beyond the basics: Exploring the impact of social media marketing enablers on business success. Heliyon, 10(5), e26435. https://doi.org/10.1016/j.heliyon.2024.e26435
Sukier, H. B., Samper, M. G., Ramirez Molina, R. I., Karam, M. S., Palencia, D. B., Ibanez, N. P., & Ruiz, M. J. S. (2024). Analysis of Strategic Marketing in Small and Medium-sized Enterprises: Case of the Bakery Industry in Colombia. Procedia Computer Science, 231, 601–606. https://doi.org/10.1016/j.procs.2023.12.178
Tan, T. M., Salo, J., Brashear Alejandro, T. G., Wei-Han Tan, G., Ooi, K. B., & Dwivedi, Y. K. (2024). Guest editorial: A blockchain-based approach to marketing in the sharing economy. Journal of Business Research, 177(March), 114639. https://doi.org/10.1016/j.jbusres.2024.114639
vom Scheidt, F., & Staudt, P. (2024). A data-driven Recommendation Tool for Sustainable Utility Service Bundles. Applied Energy, 353(PB), 122137. https://doi.org/10.1016/j.apenergy.2023.122137
Wang, C., Guo, J., Huang, W., Tang, Y., Man Li, R. Y., & Yue, X. (2024). Health-driven mechanism of organic food consumption: A structural equation modelling approach. Heliyon, 10(5), e27144. https://doi.org/10.1016/j.heliyon.2024.e27144
Yao, K. (2024). Application of sensor-based speech data mining in E-commerce operations data analysis. Measurement: Sensors, 33(March), 101118. https://doi.org/10.1016/j.measen.2024.101118