The role of knowledge, sustainable consumption promotion, and consumption intention for sustainable consumption behavior
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Published:
Feb 29, 2024
Keywords:
Sustainable consumption behaviour, Behaviour intention, Environmental knowledge, Promotion sustainable consumption
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Articles
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Abstract
The millennial generation plays a crucial role in making consumer decisions and has significant potential to drive the transformation towards more sustainable consumption patterns. This study aims to investigate the extent to which environmental knowledge and sustainable consumption promotion affect the intention and behavior of sustainable consumption among millennials. To test this framework, we conducted a quantitative research approach by administering an online survey to collect data from 155 millennial respondents. We utilized Structural Equation Modeling to test the proposed hypotheses. The findings of this research indicate that the level of environmental knowledge and sustainable consumption promotion have a significant influence on millennials' intention to adopt sustainable consumption behaviors, which in turn impact actual actions in sustainable consumption. The findings of this research provide valuable insights into how elements such as knowledge and promotion can act as drivers or barriers for millennials in adopting more sustainable consumption patterns. The implications of these findings have great potential in shaping the foundation of more effective strategies and campaigns to encourage sustainable consumption behavior among millennials, while also increasing awareness of pressing environmental issues.
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How to Cite
Muslimah, L., & Muhyidin, A. (2024). The role of knowledge, sustainable consumption promotion, and consumption intention for sustainable consumption behavior. ProBisnis : Jurnal Manajemen, 15(1), 60–70. https://doi.org/10.62398/probis.v15i1.446
References
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Chen, X., Rahman, M. K., Rana, S., Gazi, A. I., Rahaman, A., & Nawi, N. C. (2022). Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic. Frontiers in Psychology, 12(January), 1–10. https://doi.org/10.3389/fpsyg.2021.760051
Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003). A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects : Results from A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects : Results from a Monte Carlo Simulation Study and an Ele. Information Systems Research Publication, May 2014.
CNBC. (2023). Kudu Berbenah, Tingkat Kelaparan RI Masih Urutan 77 Dunia. https://www.cnbcindonesia.com/research/20230127075927-128-408649/kudu-berbenah-tingkat-kelaparan-ri-masih-urutan-77-dunia
Diamantopoulos, A., & Siguaw, J. A. (2006). Formative versus reflective indicators in organizational measure development: A comparison and empirical illustration. British Journal of Management, 17(4), 263–282. https://doi.org/10.1111/j.1467-8551.2006.00500.x
Dimitrova, T., Ilieva, I., & Angelova, M. (2022). Exploring Factors Affecting Sustainable Consumption Behaviour. Administrative Sciences.
Dinh, K. C., Nguyen-Viet, B., & Phuong Vo, H. N. (2023). Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention. Journal of Promotion Management, 29(6), 824–848. https://doi.org/10.1080/10496491.2023.2165209
Dong, X., Liu, S., Li, H., Yang, Z., Liang, S., & Deng, N. (2020). Love of nature as a mediator between connectedness to nature and sustainable consumption behavior. Journal of Cleaner Production, 242, 118451. https://doi.org/10.1016/j.jclepro.2019.118451
Falke, A., Schröder, N., & Hofmann, C. (2022). The influence of values in sustainable consumption among millennials. Journal of Business Economics, 92(5), 899–928. https://doi.org/10.1007/s11573-021-01072-7
Figueroa-García, E. C., García-Machado, J. J., & Pérez-Bustamante Yábar, D. C. (2018a). Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid. Sustainability (Switzerland). https://doi.org/10.3390/su10082811
Figueroa-García, E. C., García-Machado, J. J., & Pérez-Bustamante Yábar, D. C. (2018b). Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid. In Sustainability (Vol. 10, Issue 8). https://doi.org/10.3390/su10082811
Fitriani, I., Widyawati, W., & Syafrial. (2021). The Effects Of Attitudes, Subjective Norms, Perceived Behavioral Control On Intention For Sustainable Consumption Behavior In Purchasing Eco-Friendly Foopak Packaged Food. Jurnal Ekonomi Pertanian Dan Agribisnis, 5, 1115–1125.
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Francis, A., & Sarangi, G. K. (2022). Current Research in Environmental Sustainability Sustainable consumer behaviour of Indian millennials : Some evidence. Current Research in Environmental Sustainability, 4(November 2021), 100109. https://doi.org/10.1016/j.crsust.2021.100109
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Han, H. (2020). Theory of green purchase behavior ( TGPB ): A new theory for sustainable consumption of green hotel and green restaurant products. Business Strategy and the Environment, April, 1–14. https://doi.org/10.1002/bse.2545
Hanson-rasmussen, N. J., Lauver, K. J., Hanson-rasmussen, N. J., & Lauver, K. J. (2018). Environmental responsibility : millennial values and cultural dimensions. Journal of Global Responsibility. https://doi.org/10.1108/JGR-06-2017-0039
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Henseler, J., Ringle, C. M., & Sarstedt, M. (2016). Testing measurement invariance of composites using partial least squares. International Marketing Review, 33(3), 405–431. https://doi.org/10.1108/IMR-09-2014-0304
Henseler, J., & Sarstedt, M. (2013). Goodness-of-fit indices for partial least squares path modeling. Computational Statistics, 28(2), 565–580. https://doi.org/10.1007/s00180-012-0317-1
Heo, J., & Muralidharan, S. (2017). What triggers young Millennials to purchase eco- friendly products ?: the interrelationships among knowledge , perceived consumer effectiveness , and environmental concern. Journal of Marketing Communications, 7266(April), 1–17. https://doi.org/10.1080/13527266.2017.1303623
Huang, L., Yuan, H., Dong, X., Chen, Z., & Zhou, L. (2023). Social norms and socially responsible consumption behavior in the sharing economy: The mediation role of reciprocity motivation. Journal of Cleaner Production, 414, 137750. https://doi.org/https://doi.org/10.1016/j.jclepro.2023.137750
Jaiswal, D., Singh, B., Kant, R., & Biswas, A. (2022). Towards green product consumption: Effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market. Society and Business Review, 17(1), 45–65. https://doi.org/10.1108/SBR-05-2021-0081
Jung, S., & Park, J. H. (2018). Consistent partial least squares path modeling via regularization. Frontiers in Psychology, 9(FEB), 1–10. https://doi.org/10.3389/fpsyg.2018.00174
Kline, rex B. (2016). Principles and Practice of Structural Equation Modeling. In 4 (Ed.), Methodology in the Social Sciences (Vol. 1, Issue 1). Guilford Press. https://doi.org/10.15353/cgjsc-rcessc.v1i1.25
Kumar, A., & Pandey, M. (2023). Social Media and Impact of Altruistic Motivation, Egoistic Motivation, Subjective Norms, and EWOM toward Green Consumption Behavior: An Empirical Investigation. Sustainability (Switzerland), 15(5). https://doi.org/10.3390/su15054222
Lavuri, R. (2021). Extending the theory of planned behavior : factors fostering millennials ’ intention to purchase eco- sustainable products in an emerging market. Journal of Environmental Planning and Management, 0(0), 1–23. https://doi.org/10.1080/09640568.2021.1933925
Lee, S. H. N., Chang, H. J. (Julie), & Zhao, L. (2023). The importance of personal norms and situational expectancies to sustainable behaviors: The norm activation and situational expectancy-value theories. Journal of Retailing and Consumer Services, 73, 103371. https://doi.org/https://doi.org/10.1016/j.jretconser.2023.103371
Li, J., Lee, T. J., Chen, N., & Park, K.-S. (2022). Pro-environmental behaviour of the residents in sensitive tourism destinations. Journal of Vacation Marketing, 29(2), 291–308. https://doi.org/10.1177/13567667221101406
Made, N., Ayu, D., & Ekawati, A. D. (2022). JAffecting Millennials Consumption of Organic Food Purchase Intention and Sustainable. Jurnal Optimasi Sistem Industri, 2, 106–114. https://doi.org/10.25077/josi.v21.n2.p106-114.2022
Matharu, M., Jain, R., & Kamboj, S. (2021). Understanding the impact of lifestyle on sustainable consumption behavior: a sharing economy perspective. Management of Environmental Quality: An International Journal, 32(1), 20–40. https://doi.org/10.1108/MEQ-02-2020-0036
Michel, J. F., Mombeuil, C., & Diunugala, H. P. (2022). Antecedents of green consumption intention: a focus on generation Z consumers of a developing country. Environment, Development and Sustainability, 0123456789. https://doi.org/10.1007/s10668-022-02678-9
Nabif, M., Noor, F., & Kuswati, R. (2023). The Effects of Environmental Value and Environmental Engagement on Sustainable Consumption Behavior. 1(January), 1517–1531.
Nuh, A., Rizan, M., Sebayang, K. D. A., & Munir, M. M. (2023). Sustainable food consumption behavior in Indonesia : An approach theory of planned behavior. Journal of Business Management Education, 8(April).
Pavlov, G., Maydeu-Olivares, A., & Shi, D. (2021). Using the Standardized Root Mean Squared Residual (SRMR) to Assess Exact Fit in Structural Equation Models. Educational and Psychological Measurement, 81(1), 110–130. https://doi.org/10.1177/0013164420926231
Piligrimiene, Ž., Žukauskaite, A., Korzilius, H., Banyte, J., & Dovaliene, A. (2020). Internal and External Determinants of Consumer Engagement in Sustainable Consumption. Sustainability.
Pop, R. A., Saplacan, Z., & Alt, M. A. (2020). Social media goes green-the impact of social media on green cosmetics purchase motivation and intention. Information (Switzerland), 11(9). https://doi.org/10.3390/INFO11090447
Quang, N. D., & Poškus, M. S. (2019). The Importance of Environmental Knowledge for Private and Public Sphere Pro-Environmental Behavior : Modifying the Value-Belief-Norm Theory. Sustainability.
Ramkissoon, H., & Fekete-farkas, M. (2022). Green purchase and sustainable consumption : A comparative study between European and non-European tourists. Tourism Management Perspectives, 43(November 2021), 100980. https://doi.org/10.1016/j.tmp.2022.100980
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Sadat, S. A., & Cheah, I. (2022). Consumers ’ preference for eco-friendly packaged products : pride vs guilt appeal. Marketing Intelligence & Planning. https://doi.org/10.1108/MIP-05-2022-0197
Sari, R. P., & Muflikhati, I. (2018). The Influence Of Mother’s Motivation And Preferences Toward Fish Consumption Behavior Of Family In Rural And Urban Areas. Journal of Consumer Sciences, 03(01), 39–49.
Sheoran, M., & Kumar, D. (2022). Conceptualisation of sustainable consumer behaviour: converging the theory of planned behaviour and consumption cycle. Qualitative Research in Organizations and Management: An International Journal, 17(1), 103–135. https://doi.org/10.1108/QROM-05-2020-1940
Silberer, J., Müller, P., Bäumer, T., & Huber, S. (2020). Target-oriented promotion of the intention for sustainable behavior with social norms. Sustainability (Switzerland), 12(15). https://doi.org/10.3390/su12156193
Soares, R., Machado, R., Fochat, F., Melo, S., Santos, S., & Cordovil, C. M. (2020). A simple awareness campaign to promote food waste reduction in a University canteen. Waste Management, 76(2018), 28–38. https://doi.org/10.1016/j.wasman.2018.02.044
Sogari, G., Pucci, T., Aquilani, B., & Zanni, L. (2017). Millennial Generation and Environmental Sustainability : The Role of Social Media in the Consumer Purchasing Behavior for Wine. Sustainability. https://doi.org/10.3390/su9101911
Sousa, S., Correia, E., Viseu, C., & Larguinho, M. (2022). Analysing the Influence of Companies ’ Green Communication in College Students ’ Green Purchase Behaviour : An Application of the Extended Theory of Planned Behaviour Model. Administrative Sciences.
Sun, Y., & Xing, J. (2022). The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z. Sustainability (Switzerland), 14(11). https://doi.org/10.3390/su14116879
Tan, T. Le, & Quang, N. D. (2023). Influences of environment perception and social media communication via brand loyalty on the intention to buy green products among Vietnamese youth. International Journal of Applied Economics, Finance and Accounting, 16(2), 158–172. https://doi.org/10.33094/ijaefa.v16i2.942
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Byrne, B. M. (2016). Structural Equation Modeling with Amos: Basic Concepts, Aplications, and Programming. In Multivariate Applications Series (3rd ed.). Routledge Taylor & Francis Group.
Chen, X., Rahman, M. K., Rana, S., Gazi, A. I., Rahaman, A., & Nawi, N. C. (2022). Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic. Frontiers in Psychology, 12(January), 1–10. https://doi.org/10.3389/fpsyg.2021.760051
Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003). A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects : Results from A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects : Results from a Monte Carlo Simulation Study and an Ele. Information Systems Research Publication, May 2014.
CNBC. (2023). Kudu Berbenah, Tingkat Kelaparan RI Masih Urutan 77 Dunia. https://www.cnbcindonesia.com/research/20230127075927-128-408649/kudu-berbenah-tingkat-kelaparan-ri-masih-urutan-77-dunia
Diamantopoulos, A., & Siguaw, J. A. (2006). Formative versus reflective indicators in organizational measure development: A comparison and empirical illustration. British Journal of Management, 17(4), 263–282. https://doi.org/10.1111/j.1467-8551.2006.00500.x
Dimitrova, T., Ilieva, I., & Angelova, M. (2022). Exploring Factors Affecting Sustainable Consumption Behaviour. Administrative Sciences.
Dinh, K. C., Nguyen-Viet, B., & Phuong Vo, H. N. (2023). Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention. Journal of Promotion Management, 29(6), 824–848. https://doi.org/10.1080/10496491.2023.2165209
Dong, X., Liu, S., Li, H., Yang, Z., Liang, S., & Deng, N. (2020). Love of nature as a mediator between connectedness to nature and sustainable consumption behavior. Journal of Cleaner Production, 242, 118451. https://doi.org/10.1016/j.jclepro.2019.118451
Falke, A., Schröder, N., & Hofmann, C. (2022). The influence of values in sustainable consumption among millennials. Journal of Business Economics, 92(5), 899–928. https://doi.org/10.1007/s11573-021-01072-7
Figueroa-García, E. C., García-Machado, J. J., & Pérez-Bustamante Yábar, D. C. (2018a). Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid. Sustainability (Switzerland). https://doi.org/10.3390/su10082811
Figueroa-García, E. C., García-Machado, J. J., & Pérez-Bustamante Yábar, D. C. (2018b). Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid. In Sustainability (Vol. 10, Issue 8). https://doi.org/10.3390/su10082811
Fitriani, I., Widyawati, W., & Syafrial. (2021). The Effects Of Attitudes, Subjective Norms, Perceived Behavioral Control On Intention For Sustainable Consumption Behavior In Purchasing Eco-Friendly Foopak Packaged Food. Jurnal Ekonomi Pertanian Dan Agribisnis, 5, 1115–1125.
Fornell, & Larcker, D. F. (1981). Structural Equation Models With Unobservable Variables and Measurement Error: Algebra and Statistics. Journal of Marketing Research, XVIII(August), 382–388.
Francis, A., & Sarangi, G. K. (2022). Current Research in Environmental Sustainability Sustainable consumer behaviour of Indian millennials : Some evidence. Current Research in Environmental Sustainability, 4(November 2021), 100109. https://doi.org/10.1016/j.crsust.2021.100109
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling ( PLS-SEM ). In 2 nd. Sage Publishing.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review.
Han, H. (2020). Theory of green purchase behavior ( TGPB ): A new theory for sustainable consumption of green hotel and green restaurant products. Business Strategy and the Environment, April, 1–14. https://doi.org/10.1002/bse.2545
Hanson-rasmussen, N. J., Lauver, K. J., Hanson-rasmussen, N. J., & Lauver, K. J. (2018). Environmental responsibility : millennial values and cultural dimensions. Journal of Global Responsibility. https://doi.org/10.1108/JGR-06-2017-0039
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Henseler, J., Ringle, C. M., & Sarstedt, M. (2016). Testing measurement invariance of composites using partial least squares. International Marketing Review, 33(3), 405–431. https://doi.org/10.1108/IMR-09-2014-0304
Henseler, J., & Sarstedt, M. (2013). Goodness-of-fit indices for partial least squares path modeling. Computational Statistics, 28(2), 565–580. https://doi.org/10.1007/s00180-012-0317-1
Heo, J., & Muralidharan, S. (2017). What triggers young Millennials to purchase eco- friendly products ?: the interrelationships among knowledge , perceived consumer effectiveness , and environmental concern. Journal of Marketing Communications, 7266(April), 1–17. https://doi.org/10.1080/13527266.2017.1303623
Huang, L., Yuan, H., Dong, X., Chen, Z., & Zhou, L. (2023). Social norms and socially responsible consumption behavior in the sharing economy: The mediation role of reciprocity motivation. Journal of Cleaner Production, 414, 137750. https://doi.org/https://doi.org/10.1016/j.jclepro.2023.137750
Jaiswal, D., Singh, B., Kant, R., & Biswas, A. (2022). Towards green product consumption: Effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market. Society and Business Review, 17(1), 45–65. https://doi.org/10.1108/SBR-05-2021-0081
Jung, S., & Park, J. H. (2018). Consistent partial least squares path modeling via regularization. Frontiers in Psychology, 9(FEB), 1–10. https://doi.org/10.3389/fpsyg.2018.00174
Kline, rex B. (2016). Principles and Practice of Structural Equation Modeling. In 4 (Ed.), Methodology in the Social Sciences (Vol. 1, Issue 1). Guilford Press. https://doi.org/10.15353/cgjsc-rcessc.v1i1.25
Kumar, A., & Pandey, M. (2023). Social Media and Impact of Altruistic Motivation, Egoistic Motivation, Subjective Norms, and EWOM toward Green Consumption Behavior: An Empirical Investigation. Sustainability (Switzerland), 15(5). https://doi.org/10.3390/su15054222
Lavuri, R. (2021). Extending the theory of planned behavior : factors fostering millennials ’ intention to purchase eco- sustainable products in an emerging market. Journal of Environmental Planning and Management, 0(0), 1–23. https://doi.org/10.1080/09640568.2021.1933925
Lee, S. H. N., Chang, H. J. (Julie), & Zhao, L. (2023). The importance of personal norms and situational expectancies to sustainable behaviors: The norm activation and situational expectancy-value theories. Journal of Retailing and Consumer Services, 73, 103371. https://doi.org/https://doi.org/10.1016/j.jretconser.2023.103371
Li, J., Lee, T. J., Chen, N., & Park, K.-S. (2022). Pro-environmental behaviour of the residents in sensitive tourism destinations. Journal of Vacation Marketing, 29(2), 291–308. https://doi.org/10.1177/13567667221101406
Made, N., Ayu, D., & Ekawati, A. D. (2022). JAffecting Millennials Consumption of Organic Food Purchase Intention and Sustainable. Jurnal Optimasi Sistem Industri, 2, 106–114. https://doi.org/10.25077/josi.v21.n2.p106-114.2022
Matharu, M., Jain, R., & Kamboj, S. (2021). Understanding the impact of lifestyle on sustainable consumption behavior: a sharing economy perspective. Management of Environmental Quality: An International Journal, 32(1), 20–40. https://doi.org/10.1108/MEQ-02-2020-0036
Michel, J. F., Mombeuil, C., & Diunugala, H. P. (2022). Antecedents of green consumption intention: a focus on generation Z consumers of a developing country. Environment, Development and Sustainability, 0123456789. https://doi.org/10.1007/s10668-022-02678-9
Nabif, M., Noor, F., & Kuswati, R. (2023). The Effects of Environmental Value and Environmental Engagement on Sustainable Consumption Behavior. 1(January), 1517–1531.
Nuh, A., Rizan, M., Sebayang, K. D. A., & Munir, M. M. (2023). Sustainable food consumption behavior in Indonesia : An approach theory of planned behavior. Journal of Business Management Education, 8(April).
Pavlov, G., Maydeu-Olivares, A., & Shi, D. (2021). Using the Standardized Root Mean Squared Residual (SRMR) to Assess Exact Fit in Structural Equation Models. Educational and Psychological Measurement, 81(1), 110–130. https://doi.org/10.1177/0013164420926231
Piligrimiene, Ž., Žukauskaite, A., Korzilius, H., Banyte, J., & Dovaliene, A. (2020). Internal and External Determinants of Consumer Engagement in Sustainable Consumption. Sustainability.
Pop, R. A., Saplacan, Z., & Alt, M. A. (2020). Social media goes green-the impact of social media on green cosmetics purchase motivation and intention. Information (Switzerland), 11(9). https://doi.org/10.3390/INFO11090447
Quang, N. D., & Poškus, M. S. (2019). The Importance of Environmental Knowledge for Private and Public Sphere Pro-Environmental Behavior : Modifying the Value-Belief-Norm Theory. Sustainability.
Ramkissoon, H., & Fekete-farkas, M. (2022). Green purchase and sustainable consumption : A comparative study between European and non-European tourists. Tourism Management Perspectives, 43(November 2021), 100980. https://doi.org/10.1016/j.tmp.2022.100980
Resnick, D., Brookings Institution, & International Food Policy Research Institute. (2022). Global hunger index 2022.
Saari, U. A., Damberg, S., Fr, L., & Ringle, C. M. (2021). Sustainable consumption behavior of Europeans : The influence of environmental knowledge and risk perception on environmental concern and behavioral intention. Ecological Economics, 189(October 2020). https://doi.org/10.1016/j.ecolecon.2021.107155
Sadat, S. A., & Cheah, I. (2022). Consumers ’ preference for eco-friendly packaged products : pride vs guilt appeal. Marketing Intelligence & Planning. https://doi.org/10.1108/MIP-05-2022-0197
Sari, R. P., & Muflikhati, I. (2018). The Influence Of Mother’s Motivation And Preferences Toward Fish Consumption Behavior Of Family In Rural And Urban Areas. Journal of Consumer Sciences, 03(01), 39–49.
Sheoran, M., & Kumar, D. (2022). Conceptualisation of sustainable consumer behaviour: converging the theory of planned behaviour and consumption cycle. Qualitative Research in Organizations and Management: An International Journal, 17(1), 103–135. https://doi.org/10.1108/QROM-05-2020-1940
Silberer, J., Müller, P., Bäumer, T., & Huber, S. (2020). Target-oriented promotion of the intention for sustainable behavior with social norms. Sustainability (Switzerland), 12(15). https://doi.org/10.3390/su12156193
Soares, R., Machado, R., Fochat, F., Melo, S., Santos, S., & Cordovil, C. M. (2020). A simple awareness campaign to promote food waste reduction in a University canteen. Waste Management, 76(2018), 28–38. https://doi.org/10.1016/j.wasman.2018.02.044
Sogari, G., Pucci, T., Aquilani, B., & Zanni, L. (2017). Millennial Generation and Environmental Sustainability : The Role of Social Media in the Consumer Purchasing Behavior for Wine. Sustainability. https://doi.org/10.3390/su9101911
Sousa, S., Correia, E., Viseu, C., & Larguinho, M. (2022). Analysing the Influence of Companies ’ Green Communication in College Students ’ Green Purchase Behaviour : An Application of the Extended Theory of Planned Behaviour Model. Administrative Sciences.
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