The Influence of Green Living, Green Product, and Price on Purchasing Stainless Straw in the Millennial Generation of Pekalongan City
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Published:
Dec 24, 2023
Keywords:
Green Living, Green Products, Price, Purchase Decisions, Stainless Straw, Purchase Intention, Millennial Generation
Section
Articles
Statistics Article
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Abstract
This study aims to examine and analyze the effects of Green Living, Green Products, and Price on Stainless Straw Purchase Decisions on the Millennial Generation of Pekalongan City. This type of research is casual research with a quantitative approach. The analysis technique used is multiple linear regression analysis, t test and determination analysis. The population in this study is unknown, so the sampling technique used was non-probability sampling with purposive sampling. The sample used in this study is the people of Pekalongan City, belonging to the millennial generation, who have already purchased and used stainless straw. The determination of respondents was done using the Rao Purba formula so that 97 respondents were obtained. The results of this study indicate that: (1) green living has a positive and significant effect on purchasing decisions for stainless straw in the millennial generation of Pekalongan City; (2) green products have a positive and significant effect on purchasing decisions for stainless straw in the millennial generation of Pekalongan City; (3) price has a positive and insignificant effect on purchasing decisions for stainless straw in the millennial generation of Pekalongan City; and (4) green living, green products, and price have an influence on purchasing decisions by 55.9%, while the remaining 44.1% is influenced by other variables not examined in this study.
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How to Cite
Zulafa, N. N., Yunitarini, S., & Milasari, D. (2023). The Influence of Green Living, Green Product, and Price on Purchasing Stainless Straw in the Millennial Generation of Pekalongan City. ProBisnis : Jurnal Manajemen, 14(6), 599–606. https://doi.org/10.62398/probis.v14i6.367
References
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Simbolon, E. W. (2020). The Influence of a Healthy Lifestyle, Price Perceptions, and Product Quality on Purchasing Decisions on Organic Food.
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Utami, K.S. (2020). Green Consumers Behavior: Consumer Behavior in Purchasing Environmentally Friendly Products. Maxipreneur Journal: Management, Cooperatives and Entrepreneurship, 208-223.
Utami, TR (2020). The Influence of Green Products, Gren Advertising, and Green Brands with Price Perception as a Moderating Variable on Purchasing Decisions. 12-20. Retrieved April 15, 2022
Wahjono, SI, Marina, A., & Widayat. (2018). Introduction to Business (1 ed.). (Suwito, Ed.) Jakarta: Prenadamedia Group. Retrieved from https://books.google.co.id/books?id=nK5oDwAAQBAJ&printsec=frontcover&hl=id#v=onepage&q&f=false
Wikipedia. (2022, April 27). Price. Retrieved June 23, 2022, from Wikipedia: https://id.m.wikipedia.org/wiki/Harga
Ayu, I. (2020). The Influence of Lifestyle, Religiosity, Impulsive Buying, Hedonism and Price on Purchasing Decisions in Online Stores on Social Media with Self Control as an Intervening Variable (Study of Sharia Economics Students at Sunan Ampel State Islamic University d.
BatikTV. (2020, August 6). Pekalongan City's Garbage Reaches 140 Tons Per Day. Retrieved from Batik TV: https://batiktv.pekalongankota.go.id/berita/sampah-kota-pekalongan-mencapai-140-ton-per-hari-.html
Envihsafkm. (2020, February 28). Waste and its Relationship to Greenhouse Gas Emissions. Retrieved June 9, 2022, from Envihsa FKM UI: https://envihsa.fkm.ui.ac.id/2020/02/28/ehi-feb-march/
Ghozali, I. (2013). Multivariate Analysis Application with the IBM SPSS 21 Program. Semarang: Diponegoro University Publishing Agency.
Ghozali, I. (2015). Research Methodology (5 ed.). Semarang: UNDIP.
Ghozali, I. (2016). Multivariate Analysis Application with the IBM SPSS 23 Program. Semarang: Diponegoro University Publishing Agency.
Gunawan, AC, & Susanti, F. (2017). The Influence of Promotion Mix and Price on Purchase Decisions for Maybelline Cosmetic Products in Padang City. 1-9. Retrieved June 11, 2022
Kholidah, N., & Arifiyanto, M. (2020). Decision Making Factors to Purchase Halal Labeled Cosmetics. NEM. Retrieved April 15, 2022, from https://books.google.co.id/books?id=lzwWEAAAQBAJ&printsec=frontcover&hl=id#v=onepage&q&f=false
Kompasiana. (2021, January 25). Environmental Pollution Due to Garbage Pollution in Pekalongan City. Retrieved from Kompasiana Beyond Blogging: https://www.google.com/amp/s/www.kompasiana.com/amp/mishbahulanam7870/600ec5288ede48704318c8d2/pencemaran-lingkungan-akibat-polusi-sampah-di-kota-pekalongan
Kresna, M. (2017, February 22). The Millennial Generation Likes Throwing Out Trash. Retrieved from Let's Read tirto.id: https://amp.tirto.id/ Generasi-milenial-doyan-membuang-makanan-cjtj
Muzaache. (2021). The Secret Of Green Marketing Property For Competitive Advantage. (Guepedia/Br, Ed.) Balikpapan: Guepedia The First On Publisher in Indonesia. Retrieved April 9, 2022, from https://books.google.co.id/books?id=OLVLEAAAQBAJ&pg=PA7&source=gbs_toc_r&cad=3#v=onepage&q&f=false
Naufaly, YR, Abdi, TD, Cristy, R., Dewata, DA, Dewi, RC, P, RA, . . . Alfi. (2020). Strong Relationship between Millennial Generation and Media. (RC Dewi, KR Hafizhsyah, FS Arum, & S. Salsabila, Eds.) Malang: Communication Science Study Program, University of Muhammadiyah Malang and Media Intelligence. Retrieved April 14, 2022
Naufaly, YR, Abdi, TD, Cristy, R., Dewata, DA, Dewi, RC, P, RA, . . . Alfi. (2020). Strong Relationship between Millennial Generation and Media. (RC Dewi, KR Hafizhsyah, FS Arum, & S. Salsabila, Eds.) Malang: Communication Science Study Program, University of Muhammadiyah Malang and Media Intelligence. Retrieved April 14, 2022
Nelly, Rahmi, Syamsuddin, N., Ikhbar, S., & Nawir, M. (2021, November). The Influence of Green Products on Purchasing Decisions on Drinking Water Products in the City of Banda Aceh. Kodepena Sociohumaniora Journal, 2(2), 142-293. Retrieved April 14, 2022
Nurhanisah, Y. (2020). Come on, get to know Indonesian Millennials! Retrieved April 12, 2022, from IndonesiaBaik.id: https://indonesiabaik.id/infografis/yuk-kenalan-dengan-millenial-indonesia
Nurkhomida, S. (2018). The Influence of Green Marketing and Green Products on Product Purchasing Decisions at Lumajang Healthy Homes. Retrieved April 14, 2022
Prawiro, M. (2019, November 27). Understanding Products: Definition, Types, Levels, and Examples of Products. Retrieved from Maxmanroe: https://www.maxmanroe.com/vid/bisnis/pengertian-produk.html
Public, TK (2022, January 31). Residents' Waste Management Needs to Be Reinvigorated. Retrieved from Pekalongan City Government: https://pekalongankota.go.id/berita/pengolahan-sampah-warga-perlu-digiangkat-besar.html
Puranda, NR, & Madiawati, PN (2017, April). The Influence of Consumer Behavior and Lifestyle on the Decision Process for Purchasing Wardah Cosmetic Products. Journal of Business and Science and Technology, 10(1), 26-35. Retrieved April 14, 2022
Purboyo, Hastutik, S., Kusuma, GP, Sudirman, A., Sangadji, SS, Wardhana, A., . . . Marlena, N. (2021). Consumer Behavior (Conceptual And Practical Review). (Hartini, Ed.) Bandung: Indonesian Science Media Publisher. Retrieved April 14, 2022
Rahayu, LM, Abdillah, Y., & Mawardi, MK (2017, February). The Influence of Green Marketing on Consumer Purchasing Decisions (Survey of The Body Shop Consumers in Indonesia and Malaysia). Journal of Business Administration (JAB), 43(1), 122-131. Retrieved June 9, 2022
Simbolon, E. W. (2020). The Influence of a Healthy Lifestyle, Price Perceptions, and Product Quality on Purchasing Decisions on Organic Food.
Sindo, K. (2020, January 30). 59% of Millennials Like Everything Practical. Retrieved June 6, 2022, from Sindonews.com: https://region.sindonews.com/article/sumsel/5278/59-kaum-milenial-suka-yang-serba-praktis?showpage=all
Sugiyono. (2016). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alphabeta.
Suprayitno, A., & Wahyudi, W. (2020). Character Education in the Millennial Era (Vol. 1). Yogyakarta: Deepublish CV Budi Utama Publishing Group. Retrieved April 15, 2022, from https://books.google.co.id/books?id=tzPwDwAAQBAJ&printsec=frontcover&hl=id#v=onepage&q&f=false
Utami, K.S. (2020). Green Consumers Behavior: Consumer Behavior in Purchasing Environmentally Friendly Products. Maxipreneur Journal: Management, Cooperatives and Entrepreneurship, 208-223.
Utami, TR (2020). The Influence of Green Products, Gren Advertising, and Green Brands with Price Perception as a Moderating Variable on Purchasing Decisions. 12-20. Retrieved April 15, 2022
Wahjono, SI, Marina, A., & Widayat. (2018). Introduction to Business (1 ed.). (Suwito, Ed.) Jakarta: Prenadamedia Group. Retrieved from https://books.google.co.id/books?id=nK5oDwAAQBAJ&printsec=frontcover&hl=id#v=onepage&q&f=false
Wikipedia. (2022, April 27). Price. Retrieved June 23, 2022, from Wikipedia: https://id.m.wikipedia.org/wiki/Harga