The Influence of Brand Image and Price on Interest in Buying Toyota Cars at Auto 2000 Palembang City
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Published:
Aug 30, 2023
Keywords:
Brand Image, Price, Palembang
Section
Articles
Statistics Article
Article View : 109 Times
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Abstract
This study aims to analyze the effect of brand image and price on the intention to buy a Toyota car at Auto 2000 Palembang city. This study uses a descriptive quantitative method and a sample of 300 respondents. The data analysis method uses non-probability sampling, purposive sampling, and multiple regression using the SPSS version 26 test tool. Based on the research results, it shows that the Brand Image and Price variables have a significant and positive effect, both partially and simultaneously, on Interest in Buying Toyota Cars at Auto 2000 in the city of Palembang.
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How to Cite
Kalsum, U., & Megawati, M. (2023). The Influence of Brand Image and Price on Interest in Buying Toyota Cars at Auto 2000 Palembang City. ProBisnis : Jurnal Manajemen, 14(4), 275–277. https://doi.org/10.62398/probis.v14i4.273
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Firmansyah, LM (2022). No Title.
Imron, MF, & Widaningsih, S. (2019). The Influence of Brand Image and Price on Interest in Buying Daihatsu New Ayla Cars (Case Study of Consumers in Bandung City in 2019) the Influence of Brand Image and Price Against Daihatsu New Ayla Car Buying (Case Study of Consumers in Bandung C. 6(1) , 20– 29. https://openlibrarypublications.telkomuniversity.ac.id/index.php/appliedscience/article/view/11503/11370
Infoautomotive. (2021). No Title.
Mubaroq, R. (2023). No Title. Auto 2000 is the largest Toyota Main Dealer in Indonesia, controlling between 70-80%25
Riduan, M., & Hasanah, U. (2020). THE EFFECT OF PROMOTIONS AND SELLING PRICES OF TOYOTA CARS ON CUSTOMER SATISFACTION AT PT AUTO 2000 TANJUNG API-API PALEMBANG A. INTRODUCTION With the increasingly rapid and modern development of science and technology, it will have a positive impact. 9(2), 46–54.
Rizky, D. (2019). THE INFLUENCE OF BRAND IMAGE, PRICE PERCEPTION AND PRODUCT QUALITY OF HONDA BRIO SATYA ON CUSTOMER BUYING INTEREST IN JAKARTA. Αγαη, 8(5), 55.
Sari, J. (2022). No Title. Number of Motorized Vehicles in Indonesia Reaches 149.7 Million Units (kompas.com)
Setiawan, S. (2023). No Title.
Sihombing, I. (2019). marketing and market management.
Sunyato. (2019). No Title.
Tonce, Y. (2022). interest and purchasing decisions.
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University, P., & Nusantara, M. (nd). vision mission Auto 2000.
Wibowo, A. (n.d.). No Title. https://www.slideshare.net/IslamBerkuasa/dalildalil-syariah-sourcesource- Hukum-islam
WINOTO, SP (2013). THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND SOCIAL MEDIA MARKETING ON INTEREST TO BUY TOYOTA AVANZA CARS. PaperKnowledge . Toward a Media History of Documents, Nov. 2011, 12–26.