The Influence of Social Media, E-Service, And Brand Image to Satisfaction Customer Use Travelio In Order Accommodation
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Published:
Jun 30, 2023
Keywords:
social media, e-service, image brand, satisfaction customer
Section
Articles
Statistics Article
Article View : 152 Times
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Abstract
Study This aim for investigate the impact of social media, e-services, and image brand to satisfaction customer moment use service booking accommodation Travelio. The population involved in study This is visitor Travelio. The sampling method used is accidental sampling with a total of 149 respondents. Deep data analysis study This using the Structural Equation Model with use method analysis quantitative namely Partial Least Square (PLS) 3.0. Research results show that there is influence positive social media to satisfaction customer in order accommodation through Travelio. Besides that, e-service also has influence positive to satisfaction customer in order accommodation through Travelio. Next, image brand also matters positive to satisfaction customer in order accommodation through Travelio. More further, satisfaction customer in order accommodation through Travelio influenced in a manner together by social media, e-service, and image brand.
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How to Cite
Kristia, K., & Tuti, M. (2023). The Influence of Social Media, E-Service, And Brand Image to Satisfaction Customer Use Travelio In Order Accommodation. ProBisnis : Jurnal Manajemen, 14(3), 124–131. https://doi.org/10.62398/probis.v14i3.209
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Sudirman, A., Halim, F., & Pinem, RJ (2020). Trust as a Mediator for the Impact of Brand Image and Price on Gojek Consumer Satisfaction. Journal of Competitive Marketing , 3 (3), 66–76.
Willianti, C., & Oktavianti, R. (2019). The Influence of Motives to Use Instagram Social Media on Consumer Satisfaction (Study on Followers @ pluffyschoice). Prologia , 3 (1), 47–53.
Akhmadi, MDD, & Martini, E. (2020). The Effect of E-Service Quality on Customer Satisfaction and Loyalty of the Ovo Application. Journal of Management Partners , 4 (5), 708–720. https://doi.org/10.52160/ejmm.v4i5.385
Amilia, S., & Asmara, MO (2017). The Influence of Brand Image, Price, and Product Quality on Purchase Decisions for Xiaomi Brand Mobile Phones in Langsa City. Unsam Journal of Management and Finance , 6 (1), 660–669.
BENABIO, J. (2012). Social Media: The Basics. In Skin & Allergy News (Vol. 43, Issue 10). https://doi.org/10.1016/s0037-6337(12)70402-3
Ciuchita, R., Mahr, D., & Odekerken-Schröder, G. (2019). “Deal with it”: How to deal with e-service innovation affecting the customer experience. Journal of Business Research , 103 (May), 130–141. https://doi.org/10.1016/j.jbusres.2019.05.036
Fabiana Meijon Fadul. (2019). Appreciating the Identity of Diversity in Changing Society Through Education, Indonesian Language and Literature .
Firdha, S., Putri, A., & Marlena, N. (2021). Effect of e-service quality and e-trust on consumer satisfaction. Economic Forum , 23 (3), 463–474.
Hagberg, J., Sundstrom, M., & Egels-Zandén, N. (2016). The digitalization of retailing: an exploratory framework. International Journal of Retail and Distribution Management , 44 (7), 694–712. https://doi.org/10.1108/IJRDM-09-2015-0140
Irawan, H. (2003). INDONESIAN CUSTOMER SATISFACTION . PT. Elex Media Komputindo.
Juhria, A., Meinitasari, N., Fauzi, FI, & Yusuf, A. (2021). The effect of e-service quality on customer satisfaction in the e-commerce application, the effect of e-service quality on customer satisfaction on the shopee e-commerce site. Journal of Management , 13 (1), 55–62.
Kambali, I., & Masitoh, S. (2021). The Effect of Social Media Marketing on the Decision to Purchase Goods Delivery Services at the Pati Post Office 59100. Journal of Business and Marketing , 11 (1), 10–10.
Keller, KL (2013). Strategic Brand Management; Building, Measuring, and Managing Brand Equity .
Kotler, P., & Armstrong, G. (2008). Marketing principles (A. Maulama, D. Barnadi, & W. Hardani (eds.)). Erlangga.
Laksasa, MF (2019). Practical Understanding Marketing Management . CALIFAH MEDIATAMA.
Lestari, NI, Iswati, H., Raya, US, & Luhur, UB (2021). The Effect Of Smes Product Quality And Social Media On Repurchase Interest With Customer Satisfaction As An Intervening Variable. Exchange: Journal of Accounting, Entrepreneurship and Business , 6 (1), 24–40.
Mariansyah, A., & Syarif, A. (2020). Effect of Product Quality, Service Quality and Price on Cafe Kabalu Customer Satisfaction. EKOMABIS: Journal of Business Management Economics , 1 (01), 1–14.
Novita, YD, & Santoso, B. (2021). The Urgency of Updating Consumer Protection Regulations in the Digital Business Age. Journal of Indonesian Legal Development , 3 (1), 46–58. https://doi.org/10.14710/jphi.v3i1.46-58
Pawirosumarto, S. (2016). The Influence of System Quality, Information Quality, and Service Quality on E-Learning System User Satisfaction. MIX: Scientific Journal of Management , VI (3), 416–433.
Radianti, A., & Nawawi, ZM (2022). Implementation of E-Commerce in Improving Business Competitiveness in the Era of the Covid-19 Pandemic Application of E-Commerce in Improving Business Competitiveness in the Era of the Covid-19 Pandemic. Journal of Accounting, Management And... , 1 (2), 237–244.
Ramadhani, S., & Wahyu A. Kusuma. (2018). PIECES Framework for Analysis of User Satisfaction Levels and Information System Interests. Journal of Informatics Technology & Management , 4 (2), 210–212.
Santos, J. (2003). E - service quality: a model of virtual service quality dimensions. Managing Service Quality: An International Journal , 13 (3), 233–246. https://doi.org/10.1108/09604520310476490
Sapitri, E. (2020). The Influence of Brand Image and Product Quality on Customer Satisfaction and Loyalty (Case Study of Cussons Baby Telon Oil Customers in DKI Jakarta). JURNAL MANDIRI: Science, Art and Technology , 4 (2), 231–240.
Savitri, IAPD, & I Made Wardana. (2018). The Influence of Brand Image, Product Quality and Perceived Price on Satisfaction and Repurchase Intentions. Unud Management E-Journal , 7 (10), 5748–5782.
Sitio, VSS (2015). The Effect of Service Quality and Brand Image on Purchasing Decisions at Pt. Tiki. Scientific Journal M-Progress , 9 (1), 21–31. https://doi.org/10.35968/m-pu.v9i1.266
Sri Nawangasari, & Putri, ND (2020). The Effect of E-Service Quality and E-Trust on BNI Mobile Banking User Customer Satisfaction Through Bank Image as an Intervening Variable (Case Study on BNI Mobile Banking User Customers in Depok City). MATRIK Scientific Journal , 22 (1), 55–63.
Sudirman, A., Halim, F., & Pinem, RJ (2020). Trust as a Mediator for the Impact of Brand Image and Price on Gojek Consumer Satisfaction. Journal of Competitive Marketing , 3 (3), 66–76.
Willianti, C., & Oktavianti, R. (2019). The Influence of Motives to Use Instagram Social Media on Consumer Satisfaction (Study on Followers @ pluffyschoice). Prologia , 3 (1), 47–53.