Building Visit Intention to Local Destination Panorama Pabangbon through Electronic Word-of-mouth (eWOM) and Visitors’ Trust
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Published:
Aug 9, 2023
Keywords:
eWOM, trust, Panorama Pabangbon, Visit intention
Section
Articles
Statistics Article
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Abstract
The tourism sector has developed into an industry that has an essential role in economic growth in the world. Even though the tourism sector was most affected during the Covid-19 crisis, tourism potential needs to continue to receive support, especially in the recovery and development process, especially local tourism. Tourists will be excited to visit a destination that has credibility and popularity. Based on the ease of access to information via the Internet, potential tourist destinations will receive a good assessment in the form of electronic word-of-mouth (eWOM). This study aims to determine the process of the two factors that form the tourist's intention to visit a local tourist attraction. This quantitative research is conducted based on the perceptions of 130 tourists who had no experience visiting these attractions. Respondents to this study have also seen information about this local tourist attraction through an online platform. Data is processed using SPSS. The results showed that eWOM and trust increase tourist interest in visiting. This research provides theoretical and practical advice.
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How to Cite
Sudarsono, W., Abdillah, F., Nurtiah, N., & Pradana, E. A. (2023). Building Visit Intention to Local Destination Panorama Pabangbon through Electronic Word-of-mouth (eWOM) and Visitors’ Trust. ProBisnis : Jurnal Manajemen, 14(4), 34–39. https://doi.org/10.62398/probis.v14i4.186
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Schiffman, L. G., & Wisenblit, J. L. (2015). Consumer Behavior (Eleventh). Pearson.
Shimp, T. A. (2010). Integrated Marketing Communication in Advertising and Promotion. South-Western Cengage Learning.
Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1), 15–37. https://doi.org/10.1509/jmkg.66.1.15.18449
Suwarduki, P. R., Yulianto, E., & Mawardi, M. K. (2016). Pengaruh Electronic Word of Mouth terhadap Citra Destinasi serta Dampaknya pada Minat dan Keputusan Berkunjung (Survei pada Followers Aktif Akun Instagram Indtravel yang Telah Mengunjungi Destinasi Wisata di Indonesia). Jurnal Administrasi Bisnis (JAB)|, 37(2), 1–10.
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Widodo, A., Yusiana, R., & Aqmarina, F. N. (2019). Stimulus of Social Media; The Influence of E-WOM Towards Visiting Interest in the Lodge Maribaya Through Trust as Mediation Variable. SSRN Electronic Journal, January. https://doi.org/10.2139/ssrn.3353191
Yang, F. X. (2016). Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM Intentions: The Moderating Role of Technology Acceptance Factors. Journal of Hospitality and Tourism Research, 41(1), 93–127. https://doi.org/10.1177/1096348013515918
Abdillah, F., Afiff, A. Z., Hati, S. R. H., & Furinto, A. (2022). A local destination story for the restoration of the destination image affected by Covid-19 crisis: evidence from Indonesia. Heliyon, 8(6). https://doi.org/10.1016/j.heliyon.2022.e09784
Ahmad, H. (2018). Measuring the Impacts of Entrepreneurial Orientation Factors: Innovativeness, Proactiveness on the Organizational Knowledge Capabilities Case Study: Jordan Tourism Board-Jordan Tourism Sector. International Business Management, 12(2), 155–162.
Akdim, K. (2021). The influence of eWOM. Analyzing its characteristics and consequences, and future research linesLa influencia de eWOM. Analizando sus caracteristicas, consecuencas y futuras lineas de investigación 的影响。分析其特点和后果, 以及未来的研究方向. Spanish Journal of Marketing - ESIC, 25(2), 239–259. https://doi.org/10.1108/SJME-10-2020-0186
Bataineh, A. Q. (2015). The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image. International Journal of Marketing Studies, 7(1), 126–137. https://doi.org/10.5539/ijms.v7n1p126
Cheung, C. M. K., Lee, M. K. O., & Thadani, D. R. (2009). The impact of positive electronic word-of-mouth on consumer online purchasing decision. Conference: Visioning and Engineering the Knowledge Society. A Web Science Perspective, Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. Proceedings, 501–510. https://doi.org/10.1007/978-3-642-04754-1_51
Doosti, S., Jalilvand, M. R., Asadi, A., Khazaei Pool, J., & Mehrani Adl, P. (2016). Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image. International Journal of Tourism Cities, 2(2), 137–148. https://doi.org/10.1108/IJTC-12-2015-0031
Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47–55. https://doi.org/10.1016/j.chb.2016.03.003
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis (7th Ed). Pearson Education Limited.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52. https://doi.org/10.1002/dir.10073
Humaira, A., & Wibowo, L. A. (2017). Analisis Faktor Elektronik Word of Mouth (Ewom) Dalam Mempengaruhi Keputusan Berkunjung Wisatawan. THE Journal : Tourism and Hospitality Essentials Journal, 6(2), 1049. https://doi.org/10.17509/thej.v6i2.5515
Kotler, P., Bowen, J. T., Makens, J. C., & Baloglu, S. (2017). Marketing for Hospitality and Tourism (7th ed.).
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson. https://doi.org/10.1556/9789630597784
Lai, M. Y., Fotiadis, A. K., Abu-ElSamen, A., & Beede, P. (2022). Analysing the effect of membership and perceived trust on sport events electronic word-of-mouth (eWOM) intention. Tourism Recreation Research, 47(1), 91–104. https://doi.org/10.1080/02508281.2020.1823780
Mahmud, M. S., Islam, M. N., Ali, M. R., & Mehjabin, N. (2020). Impact of Electronic Word of Mouth on Customers’ Buying Intention Considering Trust as a Mediator: A SEM Approach. Global Business Review. https://doi.org/10.1177/0972150920976345
Mehyar, H., Saeed, M., Al-Ja’afreh, H. B. A., & Al-Adaileh, R. (2020). The impact of electronic word of mouth on consumers purchasing intention. Journal of Theoretical and Applied Information Technology, 98(2), 183–193.
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20. https://doi.org/10.2307/1252308
Munawaroh, Yuniarti, D., & Hayati, M. N. (2023). Analisis Regresi Variabel Mediasi dengan Metode Kausal Step. Buletin Ilmiah Math. Stat. Dan Terapannya (Bimaster), 12(1), 59–68.
Palmer, A. (2008). Principles of Services Marketing. McGraw-Hill Education.
Rita, P., Oliveira, T., & Farisa, A. (2019). The impact of e-service quality and customer satisfaction on customer behavior in online shopping. Heliyon, 5(10), e02690. https://doi.org/10.1016/j.heliyon.2019.e02690
Rizanata, M. F. (2014). Pengaruh Kepercayaan Pelanggan Terhadap Word of Mouth, Niat Beli Dan Retensi Pelanggan Gerai Indomaret Di Surabaya. Journal of Business and Banking, 4(1), 31–42.
Schiffman, L. G., & Wisenblit, J. L. (2015). Consumer Behavior (Eleventh). Pearson.
Shimp, T. A. (2010). Integrated Marketing Communication in Advertising and Promotion. South-Western Cengage Learning.
Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1), 15–37. https://doi.org/10.1509/jmkg.66.1.15.18449
Suwarduki, P. R., Yulianto, E., & Mawardi, M. K. (2016). Pengaruh Electronic Word of Mouth terhadap Citra Destinasi serta Dampaknya pada Minat dan Keputusan Berkunjung (Survei pada Followers Aktif Akun Instagram Indtravel yang Telah Mengunjungi Destinasi Wisata di Indonesia). Jurnal Administrasi Bisnis (JAB)|, 37(2), 1–10.
Verma, S., & Yadav, N. (2021). Past, Present, and Future of Electronic Word of Mouth (EWOM). Journal of Interactive Marketing, 53, 111–128. https://doi.org/10.1016/j.intmar.2020.07.001
Widodo, A., Yusiana, R., & Aqmarina, F. N. (2019). Stimulus of Social Media; The Influence of E-WOM Towards Visiting Interest in the Lodge Maribaya Through Trust as Mediation Variable. SSRN Electronic Journal, January. https://doi.org/10.2139/ssrn.3353191
Yang, F. X. (2016). Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM Intentions: The Moderating Role of Technology Acceptance Factors. Journal of Hospitality and Tourism Research, 41(1), 93–127. https://doi.org/10.1177/1096348013515918