The Effect of Value Perception, Product Quality, and Product Trust on the Purchase Intention of Cushion Glad 2 Glow Die-Commerce Tiktok Shop Products (Case Study Among Generation Z Surakarta)
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Abstract
This study aims to investigate how Perception of Value, Product Quality, and Product Trust affect the Purchase Intention of Cushion Glad 2 Glow on the TikTok Shop E-Commerce platform which is the focus of this study. The approach used in this study is quantitative. Data was collected through a questionnaire distributed to 80 respondents from Generation Z in Surakarta, with a sampling technique using Google Form. Data analysis was carried out with the help of SPSS version 21. The results show that Value Perception has a positive and significant influence on Purchase Intent, while Product Quality has a negative and insignificant influence, and Product Confidence shows a positive but not significant influence on Purchase Intent.
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How to Cite
Sari, L. I., Wijiastuti, S., & Choerudin, A. (2026). The Effect of Value Perception, Product Quality, and Product Trust on the Purchase Intention of Cushion Glad 2 Glow Die-Commerce Tiktok Shop Products (Case Study Among Generation Z Surakarta). ProBisnis : Jurnal Manajemen, 17(1), 74–584. Retrieved from https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/1421
References
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Arnisadhea, D. A., Budiatmo, A., Pradhanawati, A., Bisnis, D. A., Diponegoro, U., & Semarang, K. (2024). PURCHASE DECISION ON NAAVAGREEN NATURAL SKIN CARE Introduction. 13(4), 835–846.
Salsabila, R. F., & Suyanto, A. M. A. (2022). Analysis of Impulsive Purchase Factors on Beauty E-commerce. 13(28), 76–89. https://doi.org/10.33059/adalah
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Putri, A., & Sari, D. P. (2022). Challenges to consumer trust in local beauty products in e-commerce: Analysis of reviews and quality. Journal of Digital Marketing, 15(3), 78-92.
Customer, K., & Shop, E. T. (2023). No Title. 12(2), 153–159.
Rahmawati, A., Padmantyo, S., & Setyawan, A. A. (2022). The Influence of Digital Service Quality, Product Trust on the Satisfaction of Local Skincare Product Suppliers. Determination: Journal of Management and Accounting Economics Research, 1(1), 17–23. https://doi.org/10.23917/determinasi.v1i1.35
Glad2Glow Official Website. (2023). Product Details for Glad2Glow Cushion Compact.
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Purnawansa, sena wahyu., Wardhana, A., Renggo, yuniarti reny., Hudang, adrianus kabubu., Darwin., Sayekti, siskha putri., Nugrohowardani, rambu luba kata respati., Amruddin., Hardiyani, tati., Tondok, santalia banne., & Prisusanti, retno dewi. (2022). Quantitative, Qualitative, and Combination Research Methodology. In Media Sains Indonesia (Issue March).
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Rahmayanti, N. P., Karsudjono, A. J., & Hidayatullah, I. (2024). "SPPS Training Validity Test and Reality Test for Primary Data." 5(2), 21–26.
B. Jodi Forester, A. I. Abdallah Khater, M. Win Afgani, & M. Isnaini. (2024). Quantitative Research: A Reliability Test. Edu Society: Journal of Education, Social Sciences, and Community Service, 4(3), 1812–1820. https://jurnal.permapendis-sumut.org/index.php/edusociety
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Kurniawan, T. A. D., Setiawan, A., & Tita, F. (2025). Comparison of the Performance of the Support Vector Regression Method and the Multiple Linear Regression Method in Predicting BMI in the ASTHMA Dataset. Journal of Science and Science Education, 8(2), 133–142. https://doi.org/10.24246/juses.v8i2p133-142
Arnisadhea, D. A., Budiatmo, A., Pradhanawati, A., Bisnis, D. A., Diponegoro, U., & Semarang, K. (2024). PURCHASE DECISION ON NAAVAGREEN NATURAL SKIN CARE Introduction. 13(4), 835–846.
Salsabila, R. F., & Suyanto, A. M. A. (2022). Analysis of Impulsive Purchase Factors on Beauty E-commerce. 13(28), 76–89. https://doi.org/10.33059/adalah
Sari, D. P., & Wulandari, R. (2021). The phenomenon of local pride: Student consumer nationalism towards local Indonesian products. Journal of Consumers and Society, 10(2), 45-60.
Putri, A., & Sari, D. P. (2022). Challenges to consumer trust in local beauty products in e-commerce: Analysis of reviews and quality. Journal of Digital Marketing, 15(3), 78-92.
Customer, K., & Shop, E. T. (2023). No Title. 12(2), 153–159.
Rahmawati, A., Padmantyo, S., & Setyawan, A. A. (2022). The Influence of Digital Service Quality, Product Trust on the Satisfaction of Local Skincare Product Suppliers. Determination: Journal of Management and Accounting Economics Research, 1(1), 17–23. https://doi.org/10.23917/determinasi.v1i1.35
Glad2Glow Official Website. (2023). Product Details for Glad2Glow Cushion Compact.
Irrawati, M. D., & Isa, M. (2025). The Influence of Influencer Marketing and Live Streaming on Skintific Purchase Behavior on Tiktok Shop with Purchase Intention as a Mediation Variable. Accounting, Finance, and Management Studies, 4(2), 275–288. https://doi.org/10.35912/sakman.v4i2.3770
Surya, D., Wimbanu, P., & Hellyani, C. A. (2025). ANALYSIS OF THE IMPACT OF ADVERTISING AND AFFILIATE MARKETING ON KESurya, D., Wimbanu, P., & Hellyani, C. A. (2025). ANALYSIS OF THE IMPACT OF ADVERTISING AND AFFILIATE MARKETING ON PURCHASE DECISIONS IN E-COMMERCE IN INDONESIA. 275–289.PURCHASE DECISIONS IN E-COMMERCE D. 275–289.
Suciawan, C. C., & Melinda, T. (2022). The Influence of Brand Awareness and Brand Trust on Baticue Consumers' Purchase Intentions. Performance, 7(4). https://doi.org/10.37715/jp.v7i4.2009
Anugrah, L. (2024). The Influence of Product Quality and Price Mediated by Brand Image on Skincare Purchase Decisions at Shopee (Case Study on Consumers of The Originote Brand in Surabaya). Journal of Management Science and Research, 13(5), 1–18.
Balikpapan, U. (2025). THE ROLE OF SOCIAL MEDIA BRAND ATTACHMENT TO TO. 16(September), 337–349.
Purnawansa, sena wahyu., Wardhana, A., Renggo, yuniarti reny., Hudang, adrianus kabubu., Darwin., Sayekti, siskha putri., Nugrohowardani, rambu luba kata respati., Amruddin., Hardiyani, tati., Tondok, santalia banne., & Prisusanti, retno dewi. (2022). Quantitative, Qualitative, and Combination Research Methodology. In Media Sains Indonesia (Issue March).
Hair, Jr., J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least (PLS-SEM) Using R Equation Modeling Squares Structural. In Springer (Vol. 30, Issue 1).
Rahmayanti, N. P., Karsudjono, A. J., & Hidayatullah, I. (2024). "SPPS Training Validity Test and Reality Test for Primary Data." 5(2), 21–26.
B. Jodi Forester, A. I. Abdallah Khater, M. Win Afgani, & M. Isnaini. (2024). Quantitative Research: A Reliability Test. Edu Society: Journal of Education, Social Sciences, and Community Service, 4(3), 1812–1820. https://jurnal.permapendis-sumut.org/index.php/edusociety
Wibowo, S. A. (2025). The Use of EViews in Panel Data Testing for Accounting Research: A Conceptual and Applicative Approach. Indonesian Accounting and Business Review, 9(1), 174–186. https://doi.org/10.18196/rabin.v9i1.26898
Aflah, F. R., Hamdani, M. F., & Risnawati. (2025). Application of Multiple Linear Regression in Assessing Relationships Between Variables in Quantitative Research. Innovative: Journal Of Social Science Research, 5(3), 4195–4211. https://j-innovative.org/index.php/Innovative/article/view/19319
Kurniawan, T. A. D., Setiawan, A., & Tita, F. (2025). Comparison of the Performance of the Support Vector Regression Method and the Multiple Linear Regression Method in Predicting BMI in the ASTHMA Dataset. Journal of Science and Science Education, 8(2), 133–142. https://doi.org/10.24246/juses.v8i2p133-142