The Influence of Product Design and Price on Purchase Decisions of “Gedogan” Weaving in Bima City

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Published: Jun 30, 2023
DOI: https://doi.org/10.62398/probis.v14i3.136
Keywords:
Product Desain, Price, Purchase Decisions
Issue
Vol. 14 No. 3 (2023): June: Management Science
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Articles
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Istiqamah
STIE BIMA
Ismunandar
STIE BIMA

Abstract

The purpose of this study was to determine the effect of product design and price on purchasing decisions for gedoganweave in Bima City. This study uses a survey research method that used to generate data and explain how the influence of product design and price on purchasing decisions for gedoganweave in Bima City. This study uses quantitative analysis with multiple linear regression formulas. The sample technique used was purposive sampling with 104 respondents. From the results of the regression analysis, the results show that 1) there is a partial effect of product design variables on purchasing decisionsof gedoganweave in Bima City, 2) there is a partial effect of price variables on purchasing decisionsof gedoganweave in Bima City,3) there is a simultaneous effect of product design and price on purchasing decisions of gedoganweave in Bima City

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How to Cite
, I., & Ismunandar. (2023). The Influence of Product Design and Price on Purchase Decisions of “Gedogan” Weaving in Bima City. ProBisnis : Jurnal Manajemen, 14(3), 138–144. https://doi.org/10.62398/probis.v14i3.136
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