Building Purchase Intentions Through Source Credibility: The Mediating Role of Customer Attitude on TikTok Live Shopping in Padang City
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Abstract
This study aimed to examine the influence of source credibility on purchase intention mediated by customer attitude on TikTok live shopping in Padang City. The sample in this study consisted of 111 respondents with purposive sampling using questionnaire. Data were analyzed using Smart PLS version 3.0 with the following results: source credibility has a positive and significant effect on purchase intention. Then, source credibility has a positive and significant effect on customer attitude. Intervening variable testing shows that customer attitude variables can influence the indirect effect between source credibility on purchase intention.
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How to Cite
Haikal, M., Utami, W., & Irda, I. (2025). Building Purchase Intentions Through Source Credibility: The Mediating Role of Customer Attitude on TikTok Live Shopping in Padang City. ProBisnis : Jurnal Manajemen, 16(06), 2956–2965. Retrieved from https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/1303
References
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Wibisono, H., Wijaya, K. E., & Andreani, F. (2021). Pengaruh Online Review dan Online Rating Terhadap Minat Beli Pada Konsumen Pergikuliner di Surabaya. Jurnal Hospitality Dan Manajemen Jasa, 9(1), 1–14.
Yuliana, A., Novandari, W., & Setyawati, S. M. (2025). The Influence Of Social Media Influencers On The Buying Interest Of The Young Generation With Consumer Attitude As A Mediation Variable Pengaruh Sosial Media Influencer Terhadap Minat Beli Generasi Muda Dengan Sikap Konsumen Sebagai Variabel Mediasi. 5(1), 47–56.
Zhao, X., Xu, Z., Ding, F., & Li, Z. (2024). The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand. SAGE Open, 14(2), 1–13. https://doi.org/10.1177/21582440241250122
Zhu, F. (2023). Why I Think Tik-Tok Would Be Dominant In The Future: Research on Company Background, Current Strategy & Future of Tik-Tok in China. Advances in Economics and Management Research, 4(1), 298. https://doi.org/10.56028/aemr.4.1.298.2023
Agusli, D., & Kunto, S. (2013). Ekuitas Merek Terhadap Minat Beli Konsumen Midtown Hotel Surabaya. Jurnal Manajemen Pemasaran Petra, 1(2), 1–8.
Anugraini, A. D., & Amalia, L. (2025). Pengaruh Source Credibility, Trust, Parasocial Interacrion, dan Physical Attractiveness Terhadap Purchase Intention Konsumen Gen Z. As-Syirkah: Islamic Economics & Financial Journal, 4(2), 264–280. https://doi.org/10.56672/assyirkah.v4i2.471
Ardiansyah, W. M. (2023). Peran Teknologi Dalam Transformasi Ekonomi Dan Bisnis Di Era Digital. JMEB Jurnal Manajemen Ekonomi & Bisnis, 1(1), 12–22.
Dauhan, G. I., & Langi, E. (2024). Social Media Influencer: The Influence of Followers’ Purchase Intention through Online Engagement and Attitude. Binus Business Review, 15(1), 41–55. https://doi.org/10.21512/bbr.v15i1.10185
Dr. Kasmir, S.E., M. M. (2022). Pengantar Metode Penelitian (Monalisa (ed.); Buku pergu). PT Rajagrafindo Persada.
Elmousa, H., Hwa, C. J., & Yee, W. F. (2023). Effectiveness of Social Media Influencers and Their Impact on Customers’ Attitudes and Buying Intention. International Journal of Internet Marketing and Advertising, 1(1), 1. https://doi.org/10.1504/ijima.2023.10050994
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The Influence of Corporate Credibility on Consumer Attitudes and Purchase Intent. Corporate Reputation Review, 3(4), 304–318. https://doi.org/10.1057/palgrave.crr.1540122
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis: A Global Perspective (7th ed.). New Jersey: Pearson Education.
Hui, T. X. (2017). The Effect of Source Credibility on Consumers ’ Purchase Intention in Malaysia Online Community. 1(1), 12–20.
Kong, H., & Fang, H. (2024). Research on the Effectiveness of Virtual Endorsers: A Study Based on the Match-Up Hypothesis and Source Credibility Model. Sustainability (Switzerland) , 16(5). https://doi.org/10.3390/su16051761
Laudza, N., & Isa, M. (2024). Pengaruh Religiusitas Dan Sikap Terhadap Niat Beli Busana Pakaian Muslim Di Surakarta. SEIKO : Journal of Management & Business, 7(2), 161. https://doi.org/10.37531/sejaman.v7i2.6712
Maura, A. El, & Bharata, W. (2023). Pengaruh Physical Attractiveness dan Source Credibility Celebrity Endorsement pada Produk Somethinc terhadap Word of Mouse melalui Customer Attitude. J-MAS (Jurnal Manajemen Dan Sains), 8(1), 914. https://doi.org/10.33087/jmas.v8i1.1195
Moniaga, V., Sumual, T. E. M., & Kumajas, L. (2023). Pengaruh Pengetahuan Produk Terhadap Niat Beli Produk Wardah Sebagai Kosmetik Halal Melalui Sikap Konsumen. Manajemen Dan Kewirausahaan, 4(1), 67–80. https://doi.org/10.53682/mk.v4i1.6789
Mulyani, V. G., Najib, M. F., & Guteres, A. D. (2021). The Effect of Perceived Usefulness, Trust and Visual Information toward Attitude and Purchase Intention. Journal of Marketing Innovation (JMI), 1(01), 78–93. https://doi.org/10.35313/jmi.v1i01.12
Nurmahendra, P., & Setyawan, A. A. (2023). Pengaruh Electronic Word of Mouth terhadap Sikap Merek dan Niat Beli Merek Pada Produk Uniqlo di Surakarta. Jurnal Informatika Ekonomi Bisnis, 5, 1115–1120. https://doi.org/10.37034/infeb.v5i4.711
Rungruangjit, W. (2022). What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions. Heliyon, 8(6), e09676. https://doi.org/10.1016/j.heliyon.2022.e09676
Schiffman dan Wisenblit, L. G. & J. L. (2019). Consumer Behavior (12th Editi). pearshon.
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: CV AFABETA.
Weismueller, J., Harrigan, P., Wang, S., & Soutar, G. N. (2020). Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australasian Marketing Journal, 28(4), 160–170. https://doi.org/10.1016/j.ausmj.2020.03.002
Wibisono, H., Wijaya, K. E., & Andreani, F. (2021). Pengaruh Online Review dan Online Rating Terhadap Minat Beli Pada Konsumen Pergikuliner di Surabaya. Jurnal Hospitality Dan Manajemen Jasa, 9(1), 1–14.
Yuliana, A., Novandari, W., & Setyawati, S. M. (2025). The Influence Of Social Media Influencers On The Buying Interest Of The Young Generation With Consumer Attitude As A Mediation Variable Pengaruh Sosial Media Influencer Terhadap Minat Beli Generasi Muda Dengan Sikap Konsumen Sebagai Variabel Mediasi. 5(1), 47–56.
Zhao, X., Xu, Z., Ding, F., & Li, Z. (2024). The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand. SAGE Open, 14(2), 1–13. https://doi.org/10.1177/21582440241250122
Zhu, F. (2023). Why I Think Tik-Tok Would Be Dominant In The Future: Research on Company Background, Current Strategy & Future of Tik-Tok in China. Advances in Economics and Management Research, 4(1), 298. https://doi.org/10.56028/aemr.4.1.298.2023