Employee Digital Competency Development Strategy at The BKPSDM of Gunungsitoli City
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Abstract
This study analyzes strategies for developing employees’ digital competence at the Human Resources Development Agency (BKPSDM) of Gunungsitoli City. Using a qualitative descriptive method, the research explores employees’ digital competence levels, training needs, supporting and inhibiting factors, and the impact of development strategies on personnel service performance. Data were collected through interviews, observations, and documentation involving key informants and supporting staff. The findings reveal that the overall digital competence of employees is at an adequate level, supported by an online recruitment system that filters candidates with basic digital skills. However, variations in digital ability across employees highlight the need for continuous development through structured, medium- to long-term training such as formal education and integrated digital learning. Key strategies identified include integrating digital applications to enhance efficiency, fostering a culture of innovation through knowledge sharing and open communication, and strengthening collaboration with the Communication and Information Agency and educational institutions. These efforts contribute to improving service quality, transparency, and efficiency in public administration. The study emphasizes that sustainable digital competence development is essential for enhancing organizational performance and achieving better public service outcomes in the digital era.
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How to Cite
Laoli, F. P., Lase, D., Zega, Y., & Telaumbanua, E. (2025). Employee Digital Competency Development Strategy at The BKPSDM of Gunungsitoli City. ProBisnis : Jurnal Manajemen, 16(5), 1354–1362. Retrieved from https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/1150
References
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Sulaiman, T., Hadna, A. H., Darwin, M., & Kutanegara, P. M. (2023). The Transformational Leadership, Public Service Motivation And Perfomance Of Handling The Covid-19 Pandemic : The Army Soldiers In Implementing Military Operations. Quality - Access to Success, 24(193), 176–181. https://doi.org/10.47750/QAS/24.193.19
van der Berg, A. M., Foege, J. N., & Nüesch, S. (2022). Toward a shared leadership environment: insights into retail salespeople’s work environment. Journal of Personal Selling and Sales Management, 42(2), 121–138. https://doi.org/10.1080/08853134.2021.2017295
Waruwu, E. (2024). the Global Workforce: Challenges and Opportunities in International Human Resource Management. Journal of Management : Small and Medium Enterprises (SMEs), 17(2), 391–401. https://doi.org/10.35508/jom.v17i2.15085
Alrabadi, T. D. S., Talib, Z. M., & Abdullah, N. A. B. (2023). THE Effect of Modern Leadership Style on Achieving EFQM 2020 Model Requirements A Field Study from Managers Perspective in Jordanian Civil Service Bureau. Quality - Access to Success, 24(192), 53–61. https://doi.org/10.47750/QAS/24.192.07
Aprelyani, S. (2025). Determinasi Kepuasan Kerja: Motivasi Kerja, dan Lingkungan Kerja (Literature Review Manajemen Sumber Daya Manusia). Dinasti Health and Pharmacy Science, 2(1), 25–30. https://doi.org/10.38035/dhps.v2i1.1798
Astuti, S. D., Riyanto, F., & Ingsih, K. (2023). Is Ethical Leadership Style More Suitable For Millennial State Civil Apparatus? Quality - Access to Success, 24(192), 249–260. https://doi.org/10.47750/QAS/24.192.29
Booyens, I., Hadjisolomou, A., Nickson, D., Cunningham, T., & Baum, T. (2022). ‘It’s not a big deal’: customer misbehaviour and social washing in hospitality. International Journal of Contemporary Hospitality Management, 34(11), 4123–4141. https://doi.org/10.1108/IJCHM-10-2021-1310
Chumnumporn, K., Jeenanunta, C., Simpan, S., Srivat, K., & Sanprasert, V. (2022). The Role of a Leader and the Effect of a Customer’s Smart Factory Investment on a Firm’s Industry 4.0 Technology Adoption in Thailand. International Journal of Technology, 13(1), 26–37. https://doi.org/10.14716/ijtech.v13i1.4814
Duan, J., Wang, X. H. (Frank), Janssen, O., & Farh, J. L. (2022). Transformational Leadership and Voice: When Does Felt Obligation to the Leader Matter? Journal of Business and Psychology, 37(3), 543–555. https://doi.org/10.1007/s10869-021-09758-z
Halawa, F., Anggraini, E. N., Yulianti, P., Airlangga, U., & Timur, J. (2023). THE ANTECEDENTS AND CONSEQUENCES OF WORK ENGAGEMENT ON TEACHER: A SYSTEMATIC LITERATURE REVIEW. Maker: Jurnal Manajemen, 9(1), 27–38.
Halawa, F., Sridadi, A. R., Hardiana, Y., Sundari, A., Zain, I. A. S., & Ramadhan, M. N. (2023). The Importance of Innovative Work Behavior in Era Industrial Revolution 4.0. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 13(1), 38. https://doi.org/10.30588/jmp.v13i1.1493
Hermawanto, A. R., Ahman, E., & Supriadi, Y. N. (2022). Mediation Effects of Organizational Commitment between Organization Citizenship Behavior, Transformational Leadership, and Quality of Work Life. Quality - Access to Success, 23(189), 107–117. https://doi.org/10.47750/QAS/23.189.13
Lase, D., Absah, Y., Lumbanraja, P., Waruwu, E., & Gulo, F. (2025). Peran Infrastruktur dalam Mendorong Efektivitas Kerja Hibrida. Management Perspective: Jurnal Penelitian Manajemen, 2(2), 65–79. https://doi.org/10.62138/management.v2i2.132
Ndruru, Y., Halawa, F., Laia, A., & Laia, H. (2025). Pengaruh Gaya Kepemimpinan Transformasional Terhadap Kinerja Karyawan. KETIK : Jurnal Informatika Publisher : Faatuatua Media Karya, 02(06), 8–14.
Pant, N., Aasuri, N., Shaikh, M. A., & Access, O. (2024). Cardiovascular Health in Young Adults. Archives of Medical Reports, 1(1), 14–20.
Prabhu, H. M., & Srivastava, A. K. (2023). CEO Transformational Leadership, Supply Chain Agility and Firm Performance: A TISM Modeling among SMEs. Global Journal of Flexible Systems Management, 24(1), 51–65. https://doi.org/10.1007/s40171-022-00323-y
Rahmadani, V. G., & Schaufeli, W. B. (2022). Engaging leadership and work engagement as moderated by “diuwongke”: an Indonesian study. International Journal of Human Resource Management, 33(7), 1267–1295. https://doi.org/10.1080/09585192.2020.1799234
Rohman, F., Noermijati, N., Mugiono, M., & Soelton, M. (2023). The role of quality assurance in improving the distribution of organizational performance. Uncertain Supply Chain Management, 11(1), 237–248. https://doi.org/10.5267/j.uscm.2022.10.003
Sciences, M. (2022). Leadership styles and effectiveness in the workplace: A perspective of the millennial generation | Easton | South African Journal of Economic and Management Sciences. 1–10. https://sajems.org/index.php/sajems/article/view/4541/2597
Setyaningrum, R. P., & Muafi, M. (2023). Managing job burnout from workplace telepressure: A three way interaction. SA Journal of Human Resource Management, 21, 1–9. https://doi.org/10.4102/sajhrm.v21i0.2151
Sobaih, A. E. E., Gharbi, H., & Abu Elnasr, A. E. (2022). Do You Feel Safe Here? The Role of Psychological Safety in the Relationship between Transformational Leadership and Turnover Intention Amid COVID-19 Pandemic. Journal of Risk and Financial Management, 15(8). https://doi.org/10.3390/jrfm15080340
Sobari, M., & Tussoleha Rony, Z. (2025). Sistem Rekrutmen, Seleksi, Kompetensi dan Pelatihan Dalam Manajemen Sumber Daya Manusia untuk Mencapai Keunggulan Kompetitif (Systemic Literature Review). Jurnal Manajemen Dan Pemasaran Digital, 3(1), 10–20. https://doi.org/10.38035/jmpd.v3i1.288
Stark, J., Reif, J. A. M., & Schiebler, T. (2022). What leaders tell and employees hear – an intention-perception model of storytelling in leadership. Organization Management Journal, 19(2), 72–83. https://doi.org/10.1108/OMJ-02-2021-1156
Sulaiman, T., Hadna, A. H., Darwin, M., & Kutanegara, P. M. (2023). The Transformational Leadership, Public Service Motivation And Perfomance Of Handling The Covid-19 Pandemic : The Army Soldiers In Implementing Military Operations. Quality - Access to Success, 24(193), 176–181. https://doi.org/10.47750/QAS/24.193.19
van der Berg, A. M., Foege, J. N., & Nüesch, S. (2022). Toward a shared leadership environment: insights into retail salespeople’s work environment. Journal of Personal Selling and Sales Management, 42(2), 121–138. https://doi.org/10.1080/08853134.2021.2017295
Waruwu, E. (2024). the Global Workforce: Challenges and Opportunities in International Human Resource Management. Journal of Management : Small and Medium Enterprises (SMEs), 17(2), 391–401. https://doi.org/10.35508/jom.v17i2.15085