The Effect of Customer Satisfaction on La Sabelle Customer Loyalty in Palembang in The Period Of 2025
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Abstract
The purpose of this study is to analyze the influence of customer satisfaction on La Sabelle customer loyalty in Palembang both partially and simultaneously. The method in this study uses descriptive quantitative with 71 respondents loyal La Sabelle customers. The sampling technique uses nonprobability sampling with purposive sampling method and uses SPSS version 26. The results of this study indicate that the partial test (t test) customer satisfaction variables have a positive and significant effect on customer loyalty. Simultaneous test (F test) customer satisfaction variables have a positive and significant effect on customer loyalty.
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How to Cite
Raihani, A. T. (2025). The Effect of Customer Satisfaction on La Sabelle Customer Loyalty in Palembang in The Period Of 2025. ProBisnis : Jurnal Manajemen, 16(5), 938–942. Retrieved from https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/1096
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Darwin, Muhammad, At All. (2021). Quantitative Research Methods. InQuantitative Approach Research Method.
Dr. Teddy Chandra, SE., MM Stefani Chandra, B.Bus.Com, MIB Layla Hafni, S, SE, M. (2020). Service Quality, Consumer Satisfaction, Dan Consumer Loyality : Tinjauan Teoritis. In Angewandte Chemie International Edition, 6(11), 951–952.
Mudassir, A., ’Baali, Y., ’Ernawati, S., ’Asiya R, S., ’Firta, W., ’Triwijayat, A., ’Ekopriyono, A., ’Sudirjo, F., “Hermiyetti,” “Asraf,” & ’Tarigan Akhmad, B. (2023).MARKETING MANAGEMENT RESEARCH METHODS: Quantitative Approach.
Siswati, E., Iradawaty, Sofiah N., & Imamah, N. (2024). Customer Relationship Management and Its Implementation in Small Companies. InCV. Eureka Media Aksara.
Tunastini, & Telagawathi. (2023). The Influence of Customer Trust and Customer Satisfaction on Customer Loyalty of Scarlett Whitening Products Among Students of Ganesha University of Education.Journal of Management, 5(1), 1–9.