A Preliminary Study on the Impact of Passion and Financial Literacy on Pet Shop Business Performance

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Published: Sep 19, 2025
Keywords:
Pet Shop, Financial Literacy, Passion, Business Performance, Pet Care
Issue
Vol. 16 No. 5 (2025): October: Management Science
Section
Articles
Statistics Article
Article View : 82 Times

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Iradah Rahman
Sekolah Tinggi Ilmu Ekonomi Indonesia Malang, Indonesia
Rayyan Sugangga
Sekolah Tinggi Ilmu Ekonomi Indonesia Malang, Indonesia
Syahana Revi Santoso
Sekolah Tinggi Ilmu Ekonomi Indonesia Malang, Indonesia

Abstract

This qualitative case study explores the influence of financial literacy and entrepreneurial passion on the success of a micro pet shop business. Data were collected through an in-depth interview with the business owner to understand how internal factors shape financial behavior and business outcomes. The findings highlight that a strong emotional attachment to the business enhances the practical application of financial and digital competencies. Financial literacy is reflected in disciplined behaviors such as budgeting, saving, and making informed financial decisions, while digital literacy supports customer interaction and operational effectiveness. Together, these capabilities contribute to improvements in profit, capital growth, and market expansion. The study suggests that in niche sectors like pet retail, the integration of passion, financial knowledge, and digital skills is crucial for long-term sustainability. As an initial investigation, this research offers a foundation for broader studies involving more diverse MSME participants.

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How to Cite
Rahman, I., Sugangga, R., & Santoso, S. R. (2025). A Preliminary Study on the Impact of Passion and Financial Literacy on Pet Shop Business Performance. ProBisnis : Jurnal Manajemen, 16(5), 1030–1035. Retrieved from https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/1063
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