WIDODO, S.; MANURUNG, L. Analysis of the Effect of Brand Equity, Brand Perception and Brand Loyalty on the Purchase Decision of Nevada Brand Clothes (Study Case: Matahari Department Store Medan). ProBisnis : Jurnal Manajemen, [S. l.], v. 14, n. 1, p. 15–28, 2023. DOI: 10.62398/probis.v14i1.76. Disponível em: http://ejournal.joninstitute.org/index.php/ProBisnis/article/view/76. Acesso em: 16 nov. 2024.