Blue Ocean Strategy: Case Study on PT. Wismilak Inti Makmur, Tbk
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Published:
Dec 30, 2023
Keywords:
Blue ocean, Four action framework, six paths framework
Section
Articles
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Article View : 111 Times
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Abstract
PT. Wismilak Inti Makmur is an Indonesian cigarette company that has started commercial activities producing hand-held cigarettes since 1962 in Surabaya. This research was conducted to formulate and test the blue ocean strategy in the cigarette industry. The research method used is based on literature studies to understand consumer preferences and current industry trends. By implementing the blue ocean strategy, it is hoped that WIIM can get out of the red ocean and have a new market in the blue ocean. This research provides input in developing innovations that can be carried out by the cigarette industry in the face of intense competition using research methods The Four Actions Framework and Six Paths Framework.
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How to Cite
Liman, C. (2023). Blue Ocean Strategy: Case Study on PT. Wismilak Inti Makmur, Tbk. ProBisnis : Jurnal Manajemen, 14(6), 756–761. https://doi.org/10.62398/probis.v14i6.394
References
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Lohtander, M., Aholainen, A., Volotinen, J., Peltokoski, M., & Ratava, J. (2017). Location Independent Manufacturing – Case-based Blue Ocean Strategy. Procedia Manufacturing, 11, 2034–2041. https://doi.org/10.1016/j.promfg.2017.07.355
Dewi, N. L. A. A. A., Rahmanu, I. W. E. D., & Dewi, N. I. K. (2022). Penerapan Blue Ocean Strategy untuk Meningkatkan Pangsa Pasar Platform TaniHub Bali Branch. Jurnal Bisnis & Kewirausahaan, 18. http://ojs.pnb.ac.id/index.php/JBK
Puspitasari, D., & Novasari, L. (2019). Pengembangan Usaha Melalui Penerapan Blue Ocean Strategy (BOS) Pada UKM Batik Zie Semarang. Akurat, 10(3), 31–40. http://ejournal.unibba.ac.id/index.php/AKURAT
Samrin, I. (2021). Formulasi Blue Ocean Strategy : Studi Kasus Kopi Gayo di Kabupaten Takengon. Akmami (Akutansi, Manajemen, Ekonomi), 2(2), 410–420. https://doi.org/https://doi.org/10.53695/ja.v2i2.197
Septina, N. (2007). Blue Ocean Strategy: Sebuah Upaya Untuk Keluar Dari Persaingan. Bina Ekonomi, 11(1). https://doi.org/https://doi.org/10.26593/be.v11i1.669.%25p
Utaminingsih, I. A. (2011). Rancangan Strategi Samudera Biru PT. Silkargo Indonesia Samudera Indonesia Group (2010-2014). Journal of Management and Business Review, 8(1), 15–33. https://doi.org/https://doi.org/10.34149/jmbr.v8i1.86
Aini, M. N., Auliana, L., & Rizal, M. (2021). Penerapan Blue Ocean Strategy Pada Trans Studio Bali PT. Chairul Tanjung Corpora. Jurnal Aplikasi Bisnis Dan Manajemen. https://doi.org/10.17358/jabm.7.2.343
Fitriani, D., Tinggi Manajemen PPM Jl Menteng Raya No, S., Sirih, K., Menteng, K., Ihsan Firdaus Sekolah Tinggi Manajemen PPM Jl Menteng Raya No, M., Phangestu Dosen Sekolah Tinggi Manajemen PPM Jl Menteng Raya No, J., & Jakarta Pusat, K. (2021). Perumusan Strategi Samudra Biru Strategic Business Unit Express PT XYZ Periode 2021-2023. In Journal of Emerging Business Management and Entrepreneurship Studies (Vol. 1, Issue 2). Online. http://jebmes.ppmschool.ac.id/288
Lohtander, M., Aholainen, A., Volotinen, J., Peltokoski, M., & Ratava, J. (2017). Location Independent Manufacturing – Case-based Blue Ocean Strategy. Procedia Manufacturing, 11, 2034–2041. https://doi.org/10.1016/j.promfg.2017.07.355
Dewi, N. L. A. A. A., Rahmanu, I. W. E. D., & Dewi, N. I. K. (2022). Penerapan Blue Ocean Strategy untuk Meningkatkan Pangsa Pasar Platform TaniHub Bali Branch. Jurnal Bisnis & Kewirausahaan, 18. http://ojs.pnb.ac.id/index.php/JBK
Puspitasari, D., & Novasari, L. (2019). Pengembangan Usaha Melalui Penerapan Blue Ocean Strategy (BOS) Pada UKM Batik Zie Semarang. Akurat, 10(3), 31–40. http://ejournal.unibba.ac.id/index.php/AKURAT
Samrin, I. (2021). Formulasi Blue Ocean Strategy : Studi Kasus Kopi Gayo di Kabupaten Takengon. Akmami (Akutansi, Manajemen, Ekonomi), 2(2), 410–420. https://doi.org/https://doi.org/10.53695/ja.v2i2.197
Septina, N. (2007). Blue Ocean Strategy: Sebuah Upaya Untuk Keluar Dari Persaingan. Bina Ekonomi, 11(1). https://doi.org/https://doi.org/10.26593/be.v11i1.669.%25p
Utaminingsih, I. A. (2011). Rancangan Strategi Samudera Biru PT. Silkargo Indonesia Samudera Indonesia Group (2010-2014). Journal of Management and Business Review, 8(1), 15–33. https://doi.org/https://doi.org/10.34149/jmbr.v8i1.86