##plugins.themes.bootstrap3.article.main##

Nirmalasari Nirmalasari

Abstract

This study aims to determine the effect of Liquidity Ratio on Net Profit Margin at PT Unilever Reporting Year 2018-2022. This type of research is quantitative research.  The population in this study is the financial statements of PT Unilever Indonesia Tbk 2018-2022 which are listed on the Indonesia Stock Exchange (IDX) which have been published. The samples in this study are the company's current assets and net profit margin. The results showed that the obtained tcount value = 3.049 which means tcount> ttable (3.049> 2.045) with a significant 0.003 <0.05 then Ha is accepted and H0 is rejected, meaning that the hypothesis (H1) shows the results of the current ratio has a positive and significant effect on net profit margin at PT Unilever Indonesia Tbk. Simultaneously obtained F count = 6.099 and the results obtained for the F table are 4.17 So the results of the calculation of Fhitung ˃ Ftabel (6.099> 4.i7 with a sig value obtained (0.000 ˂ 0.05) then simultaneously the independent variable current ratio has a positive and significant effect on PT. Unilever Indonesia Tbk.

##plugins.themes.bootstrap3.article.details##

How to Cite
Nirmalasari, N. (2023). Analysis of the Effect of Liquidity Ratio on Net Profit Margin at PT. Unilever Indonesia Tbk Report Year 2018-2022. ProBisnis : Jurnal Manajemen, 14(4), 134–140. https://doi.org/10.62398/probis.v14i4.260
References
Amelia, R., & Ayani, S. (2020). Optimalisasi Membangun Brand Image Terhadap Customer Loyalty Melalui Customer Value Dan Customer Retention Sebagai Variabel Intervening. Ekonomi Bisnis, 26(1).
Amelia, R., Hou, A., Budiman, I., Tambunan, D., & Novirsar, E. (2023). The Effect Of Online Customer Reviews And Affiliate Marketing On Impulsive Buying Of Products In The Shopee Marketplace. Pro Bisnis Jurnal Manajemen, 14(4). Https://Ejournal.Joninstitute.Org/Index.Php/Probisnis/Article/View/230
Anggriani, D., & Hasanah, N. (2017). Pengaruh Current Ratio (Cr), Debt To Equity Ratio (Der) Terhadap Net Profit Margin (Npm). Journal Of Management Studies, 4(3). Https://Ejurnal.Latansamashiro.Ac.Id/Index.Php/Apjms/Article/View/230/234
Binekasri, R. (2022). Begini Strategi Unilever Indonesia Hingga Labanya Lompat 12%. Cnbc Indonesia. Https://Www.Cnbcindonesia.Com/Market/20220726191240-17-358796/Begini-Strategi-Unilever-Indonesia-Hingga-Labanya-Lompat-12
Fahmi, I. (2014). Pengantar Manajemen Keuangan: Teori Dan Soal Jawab (1st Ed.). Alfabeta. Https://Digilibadmin.Unismuh.Ac.Id/Upload/28170-Full_Text.Pdf
Hasa, W. H., Hervina, E., Anggraini, Amelia, R., Pertiwi, D., & Amalia, F. (2022). Memahami Keputusan Pembelian Sikap Konsumen Dalam Melakukan Trading Forex (M. P. Muhamad Basyrul Muvid (Ed.); 1st Ed.). Global Aksara Pers. Https://Www.Researchgate.Net/Profile/Fiqrida-Amalia/Publication/361023717_Buku_Monograf_Memahami_Keputusan_Pembelian_Sikap_Konsumen_Dalam_Melakukan_Trading_Forex/Links/6298502cc660ab61f859814f/Buku-Monograf-Memahami-Keputusan-Pembelian-Sikap-Konsumen-Dala
Hou, A., Sihombing, E. H., Pebri, P., Amelia, R., & Fadli, A. (2022). The Effect Of Work Ethic And Job Responsibility On Achievement Motivation With The Moderating Variable Of The Work Environment At Pt Yanmar Jaya Electric. Jurnal Ekonomi Sean Institute, 11(3). Https://Doi.Org/721-9879
Kashmir. (2018). Analisis Laporan Keuangan (2nd Ed.). Rajawali Press. Https://Opac.Perpusnas.Go.Id/Detailopac.Aspx?Id=1137406
Kashmir Se., M. (2019). Analisis Laporan Keuangan (2nd Ed.). Pt. Raja Grafindo Persada. Http://Repositori.Unsil.Ac.Id/5782/6/11-Bab Ii Tinjauan Pustaka%2c Kerangka Pemikiran Dan Hipotesis.Pdf
Shabrina, N. (2020). Engaruh Current Ratio Dan Debt To Assets Ratio Terhadap Net Profit Margin Pada Pt.Ndo Tambang Raya Megah Tbk (Periode 2008-2017)”. Jurnal Ilmiah Semarak, 3(2). Https://Core.Ac.Uk/Download/Pdf/337610993.Pdf
Sri Sulistyanto. (2008). Manajemen Laba: Teori Dan Model Empiris. Grasindo.
Sujarweni, W. (2019). Analisis Laporan Keuangan Teori, Aplikasi, Dan Hasil Penelitian. Pustaka Baru Press.
Ulum, B., & Dyah Azmi Hajarani. (2020). Pengaruh Likuiditas Dan Profitabilitas Terhadap Pertumbuhan Laba Pada Perusahaan Manufaktur. Jurnal Unigres, 9(2).
Wira, D. (2015). Analisis Fundamental Saham (2nd Ed.). Exceed. Http://Repositori.Unsil.Ac.Id/1041/6/Bab Ii.Pdf