The Influence of Product Design and Price on Purchase Decisions of “Gedogan” Weaving in Bima City

##plugins.themes.bootstrap3.article.sidebar##

Download PDF
Published: Jun 30, 2023
DOI: https://doi.org/10.62398/probis.v14i3.136
Keywords:
Product Desain, Price, Purchase Decisions
Issue
Vol. 14 No. 3 (2023): June: Management Science
Section
Articles
Statistics Article
Article View : 68 Times

##plugins.themes.bootstrap3.article.main##

Istiqamah
STIE BIMA
Ismunandar
STIE BIMA

Abstract

The purpose of this study was to determine the effect of product design and price on purchasing decisions for gedoganweave in Bima City. This study uses a survey research method that used to generate data and explain how the influence of product design and price on purchasing decisions for gedoganweave in Bima City. This study uses quantitative analysis with multiple linear regression formulas. The sample technique used was purposive sampling with 104 respondents. From the results of the regression analysis, the results show that 1) there is a partial effect of product design variables on purchasing decisionsof gedoganweave in Bima City, 2) there is a partial effect of price variables on purchasing decisionsof gedoganweave in Bima City,3) there is a simultaneous effect of product design and price on purchasing decisions of gedoganweave in Bima City

##plugins.themes.bootstrap3.article.details##

How to Cite
, I., & Ismunandar. (2023). The Influence of Product Design and Price on Purchase Decisions of “Gedogan” Weaving in Bima City. ProBisnis : Jurnal Manajemen, 14(3), 138–144. https://doi.org/10.62398/probis.v14i3.136
References
B. Aditya, A. Prabawa, 2022; Guanabara et al., 2021; Handayani et al., 2020; Irda et al., 2019; Pertiwi & Rahayu, 2020; Putri, 2019; Saraswati et al., 2015; Tabelessy, 2021; Wahab et al., 2021)B. Aditya, A. Prabawa, H. W. et al. (2022). PENGARUH DESAIN PRODUK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA UD. SATRIA MUDA PRATAMA DI KOTA MAKASSAR. Jurnal Ekonomi Dan Bisnis, 11(3), 777–784.
Ernawati, Sri, sudiartini and ismunandar.., 2022. Effect of Price and Product Quality on Purchasing Decisions Onions in Bima Regency. Enrichment: Journal of Management.12(2).
Guanabara, E., Ltda, K., Guanabara, E., & Ltda, K. (2021). Pengaruh Desain Produk, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Pada Batik Tulis Canteng Koneng Sumenep. E – Jurnal Riset Manajemen, 36–47.
Handayani, J., Deriawan, D., & Hendratni, T. W. (2020). Pengaruh Desain Produk terhadap Keputusan Pembelian dan Dampaknya pada Kepuasan Konsumen. Journal of Business and Banking, 10(1), 91. https://doi.org/10.14414/jbb.v10i1.2261
Irda, Rosha, Z., & Titipan, W. (2019). Pengaruh Kualitas Produk, Desain Produk Dan Harga Terhadap Keputusan Pembelian Kerajinan Perak Di Nagari Koto Gadang, Kabupaten Agam. Menara Ekonomi, 5(2), 44–52.
MEIYUNITA, S. (2016). PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MANIK-MANIK DI DESA GAMBANG KECAMATAN GUDO KABUPATEN JOMBANG. JurnalPendidikan Tata Niaga (JPTN), 5(1).
Pertiwi, R. B., & Rahayu, Y. (2020). Pengaruh Desain Produk, Kualitas Produk Dan Harga Kompetitif Terhadap Keputusan Pembelian Sandal Wanita Merek Cardinal Di Wilayah Kota Bandung. Jurnal Sain Manajemen, 2(2), 41–49. http://ejurnal.ars.ac.id/index.php/jsm/index
Putri, C. K. (2019). Pengaruh Desain Produk Dan Harga Terhadap Keputusan Pembelian Kaos Lengan Pendek di Destroyer Bandung. Antimicrobial Agents and Chemotherapy, 58(12), 1–8.
Saraswati, Laksmi, M., Pradhanawati, A., & Hidayat, W. (2015). Pengaruh Desain Produk, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Pada Kampung Batik Wiradesa, Kabupaten Pekalongan. Jurnal Ilmu Administrasi Bisnis, 024, 1–10.
Tabelessy, W. (2021). Pengaruh Desain Produk, Harga, dan Promosi terhadap Keputusan Pembelian pada Usaha Rumahan Buket Bunga Victoria di Kota Ambon. Jurnal Nasional Manajemen Pemasaran & SDM, 2(2), 89–97. https://doi.org/10.47747/jnmpsdm.v2i2.274
Wahab, R. A., Fitriadi, B. W., & Lestari, S. P. (2021). PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA NMAX (Survei Pada Konsumen Fortuna Motor Tasikmalaya). Jurnal Ekonomi Perjuangan, 2(1), 17–21. https://doi.org/10.36423/jumper.v2i1.649
Satrio, Danang, &Syaefira, Adela. (2023) The Role Of Enterprenurial Marketing in Improving Marketing Performance in Batik Smes in Pekalongan Regency.Jurnalmanajemen, 14 (2), 154-164