The Effect of Price, Location, and Promotion on Customer Retention Behavior NR Beauty Salon &; Make Up Pengging Boyolali
##plugins.themes.bootstrap3.article.sidebar##
##plugins.themes.bootstrap3.article.main##
Abstract
This study aims to analyze the effect of Price, Location, and Promotion on Customer Retention. The population in this study were 40 consumers of NR Beauty Salon & Make Up Pengging Boyolali. Sampling in this study used a non probability sampling method, namely a sampling technique that does not provide equal opportunities or opportunities for its members. The sample in this study were 40 consumers. Data collection using a questionnaire. Data analysis was performed by using multiple linear regression analysis with the SPSS 25.00 application. The results showed that the significance value of the t test of the Price variable had a significant effect on Customer Retention with a significance value of 0.000, and price was the most dominant variable on customer retention with a value of 4.105, Location had a significant effect on Customer Retention with a significance value of 0.002, Promotion had a significant effect on Customer Retention with a significance value of 0.001, and a significance value for the F test variables Price, Location, Promotion have an effect on Customer Retention simultaneously by 0.000. From these results it can be concluded that all independent variables affect Customer Retention partially and simultaneously.
##plugins.themes.bootstrap3.article.details##
Djimantoro, S., & Chandra, E. (2019). Analisa Pengaruh Kualitas Layanan, Lokasi, Harga Dan Produk Terhadap Minat Pembelian Ulang Turis Lokal. Jurnal Hospitality Dan Manajemen Jasa, 7(1), 155–169
Ghozali, Imam., 2018, Aplikasi Analisis Multivariete dengan Program IBM SPSS 25, Edisi 9, Badan Penerbit Universitas Diponegoro, Semarang
Hanif Mauludin, Tundung Subali Patma, Kukuh Mulyadi Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen, 4 (2) Maret 2020,205-212
Heizer & Render (2015:384) dalam Business Management and Entrepreneneurship Journal Vol 1 No 2 Juni 2019.diunduh tanggal 7 juli 2022 pukul 13.15
Hening Pratiwi, Wulan Yuliyana, Yunika Komalasari, Feti Fatimah Maulyan. Pengaruh Sales Promotion Dan Personal Selling Terhadap Customer Retention Pengguna Indihome. Jurnal Sains Manajemen, Vol. 4 No. 2 Agustus 2022.
Https://www.jurnal.id/id/blog/2018-mengenal-7-konsep-mix-marketing-dalam-perusahaan-jasa, diunduh tanggal 3 Agustus 2022 pukul11.00
Iriene Syana, skripsi: Pengaruh Media Instagram, Pelayanan dan Harga pada generasi Milenial terhadap Customer Retention (Studi kasus pada So Ramen Manahan Solo), Program Studi Manajemen, Fakultas Ekonomi, Universitas Kristen Surakarta, 2019
Isabella, Grissella (2022) Pengaruh Produk, Harga, Lokasi, Dan Promosi Terhadap Loyalitas Pelanggan Dengan Kepuasan Sebagai Variabel Intervening (Studi Pada Carnival Resto & Café Palangkaraya). Undergraduate thesis, STIE Malangkucecwara.
Ismail MBM, Safrana MJ. Impact Of Marketing Strategy On Customer Retention. 5th Int. https://glints.com/id/lowongan/customer-retentio adalah/#.Ypw7aRgxeyU. diunduh tanggal 30 Agustus 2022 pukul 10.30
Katherine Utama,S.E. artikel, 29 Agustus 2018, oleh alumni of International Marketing, https://bbs.binus.ac.id/customer retention, diunduh tanggal 7 Agustus 2022 pukul 14.30
Kotler and Amstrong. (2018). Prinsip-prinsip Pemasaran Jilid 1 dan 2 Edisi 12. Erlangga
Krisdayanto, I., Haryono, A.T., & Gagah, E. 2018. Analisis Pengaruh Harga, Kualitas Pelayanan, Fasilitas, dan Lokasi terhadap Kepuasan Konsumen di I Cafe Lina Putra Net Bandungan. Journal of Management Vol.4 N0 4 (2018).
Laksana. F. 2019. Praktis Memahami Manajemen Pemasaran. Edisi 1. Khalifah Mediatama. Depok.
Lam'ah Siti Nasution, dkk. 2020. Pengaruh Kualitas Produk, Citra Merek, Kepercayaan, Kemudahan, Dan Harga Terhadap Keputusan Pembelian Pada E-Commerce Shopee (Survei Pada Mahasiswa S1 Fakultas Ekonomi Jurusan Manajemen Universitas Labuhan Batu). Https://WWW.Researchgate.Net/Publication/338889700_Pengaruh_Kualitas_Produk_Citra_Merek_Kepercayaan_Kemudahan_Dan_Harga_Terhadap_Keputusan_Pembelian_Pada_ECommerce_Shopee_Survei_Pada_Mahasiswa_S1_Fakultas_Ekonomi_Jurusan_Manajemen_Universitas_Labuhan
Lompoliuw, T. S. M., Pio, R. J., & Runtuwene, R. F. (2019). Faktor-Faktor Yang Mempengaruhi Customer Retention Di PT. Erafone Mega Mall Manado. Jurnal Administrasi Bisnis, 9(1), 114.
Malau, H. (2017). Manajemen Pemasaran : Teori dan Aplikasi Pemasaran Era Tradisional Sampai Era Modernisasi Global, Cetakan Ke-1. Bandung: Alfabeta.
Manullang, M.. 2019. Dasar-dasar Manajemen. Yogyakarta : Bulaksumur.
Nanda, Pengertian Customer Retention, pada tanggal 21 Mei 2021. https://bit.ly/3GxpZJ6. Diunduh tanggal 3 Januari 2023 pukul 12.05
Waluyo, M., Aan. 2018. Analisis Pengaruh Bauran Pemasaran Terhadap Pemakaian Jasa Situs Travel Online Agoda.com. Journal of Industrial Engineering and Management. Vol. 13 No. 01, Hal 92-104. SK No. 0005.26566109/JI.3.
Wibowo, Semn, and Diah Dharmayanti. 2019. “Analisa Pengaruh Content Marketing Terhadap Customer Retention Dengan Brand Experience Dan Customer Engagement Sebagai Variabel Intervening Pada Pengguna Rokok Gudang Garam Di Surabaya.”Journal of Chemical Information and Modeling 53(9): 1689–99